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Casual Articles - Are Your Headlines Missing These Precise Psychological Triggers?
Your business is rolling. Your products are getting to your customers on time. Everything is working just the way you promised it would. Your customers pay their bills on time. No complaints. The bond between you and your customers could not be stronger.Then something happens. (You knew it would, right?)Trouble can come from any direction. A delayed product shipment causes a customer to miss a deadline. A salesperson (maybe even you!) promises more than your company could deliver. A customer finds a defect in one of your products that needs replacing right away.We all know that setbacks are going to occur in business. Setbacks that strain relations between you and your customer. Setbacks that can cause anger and mistrust to build. Will this mean the end of a once profitable relationship? Not necessarily…When tensions rise between you and a customer, it may be time for a tough conversation. A time to clear the air and address the problems that are causing trouble. But how do you keep a difficult conversation from becoming a full-scale argumen
We get lots of questions from clients of ours about the role of online sales testing in the overall candidate selection process for hiring sales people. Many clients ask us whether or not we use these tests and what role they play. I’ll try to give you an idea of how we view them here.Over the last several years there’s been a proliferation of online sales aptitude profiling tools that have developed and which have been commonly adopted by many companies. We subscribe to their use as a part of our own sales recruiting process at Cube Management. Why do we do this? Because they provide us with another set of data regarding the candidate and because that extra set of data gives us a more completely rounded view of the candidates skills, abilities, and aptitudes.What does an online sales profile or sales test typically tell you? Probably the most important thing that we find is that an online sales test gives us another set of values related to the individuals ability to sell and whether or not their sales capabilities are well aligned with a target company’s sales p
Ok, now that I’ve got your attention, belt up as we roller coaster our way into the science of how to recognise the power behind the headline. Find out for yourself the precise psychological reasons why headlines entice us so.
How We’re Going to Play the Headline Game
Let me play tour guide. First, I’ll give you three sets of headlines that really work. I’ll identify the trigger in the headline. Then I’ll tell you the psychological reasons WHY they work. Right after that you take over
It’s crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?How can you be sure you are reaching them with a compelling message about your product or service?How can you be sure you are tapping into the conversation they are already having inside their own head with respect to your product or service?I would argue you can't. And if you can't do these things, your marketing will not be effective.Let's see how you do answering the following 10 questions about your prospects or customers.1. Who are they?2. Where do they live ... work ... play?3. What problem do they have that you can solve?4. How does your product or service fit into their life?5. What else do they buy in your product or service category?6. Where do they get information regarding your product/service?7. What i
Ok, now that I’ve got your attention, belt up as we roller coaster our way into the science of how to recognise the power behind the headline. Find out for yourself the precise psychological reasons why headlines entice us so.
How We’re Going to Play the Headline Game
Let me play tour guide. First, I’ll give you three sets of headlines that really work. I’ll identify the trigger in the headline. Then I’ll tell you the psychological reasons WHY they work. Right after that you take over
Are you making hand crafted products and wondering why you're working hard but not making enough money? I might have the answer for you.A Common MistakeA common mistake entrepreneurs and handcrafters make is thinking that if you’re selling your product at double your cost, you’re making 100% profit.Surprise - there is no such thing as 100% profit.Profit is always figured as a percentage of your selling price, not by comparing it to your costs. Here's a handy formula for you.Profit % = ((Selling Price – Costs) divided by Selling Price) x 100For example, if your product costs are $20.00 and you sell your product for $40.00, here’s how the formula would work:$40 (selling price) - $20 (total costs) = $20 (profit dollars) divided by $40 (selling price) = 0.5 x 100 = 50% profitSo when you double your costs, you're making 50% profit. But what if you’re selling that same product for $27?$27 (selling price) - $20 (total costs) = $7 (profit dollars) divided by $27 (selling price) = 0.26 x 100 = 26% profitThe only bu
How We’re Going to Play the Headline Game
Let me play tour guide. First, I’ll give you three sets of headlines that really work. I’ll identify the trigger in the headline. Then I’ll tell you the psychological reasons WHY they work. Right after that you take over
Founded over 200 years ago, the United States of America is a country of diversity. And in the ensuing years, a belief system evolved in which individuals and their respective traditions were asked to assimilate into the existing culture. This “melting pot” approach presumed that the strengths of each contributor meld together made the country stronger.Now, with even greater diversity, does this approach acknowledge and, more importantly, work with the natural strengths of individuals? Possibly, a more innovative strategy needs to be considered which blends all the contributors together without losing their strengths resulting in a more dramatic and flavorful recipe.For a few moments, envision a tossed salad. The salad bowl is brimming with a variety of different greens including romaine, endive and spinach. Within this sea of greens, are mixed bright red tomatoes, thinly sliced orange carrots, strips of yellow peppers, bits of Swiss cheese and black or green olives. Even before the salad is covered with a favorite dressing, each individual ingredient in this bowl en
How We’re Going to Play the Headline Game
Let me play tour guide. First, I’ll give you three sets of headlines that really work. I’ll identify the trigger in the headline. Then I’ll tell you the psychological reasons WHY they work. Right after that you take over
One amazing, but sadly true, fact of today's advances in communication tools is that we really don't communicate much better than in the past.Indeed one recent study determined the number one advancement in communication tools was the availability of cheap on-line airfares.The airline trip was needed to clarify some earlier communication sent out electronically!Therefore a Manager/Supervisor must be able to clearly communicate to his/her direct reports in an effective manner.The following are 14 essential truths you must understand in order to improve your communication skills.1. Focus--When someone is talking to you, STOP what you are doing and thinking. Face the person talking, devote 100% of you attention to both the person speaking and to what is being said.2. Listen--Don't just "hear" the words being spoken. Listen to what and how the statements are being said. Observe body signals and facial expressions.3. Attention--Don’t let your mind wander. Let the person finish what they are saying, then take a few seconds to think about
Psychological Trigger No. 1
Question-Based vs. Statement-Based Headlines
Do you make these mistakes in English?
Do you know where you fail in your marketing strategy?
Is Internet marketing driving you crazy?
Ladies and Gentlemen…Presenting the question-based headline! A headline that beats the living daylights out of a straightforward statement-based headline. When tested, a question like Do you know where you fail in your marketing strategy? gets far more attention than This is where you’re failing in your marketing strategy. Which one would get
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