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  • Casual Articles - Speak to Influence Mini-course; Part 4 of 5

    Business Management Case Study; Franchising Industry After 9/11 and Issues of Outlet Ownership
    Executive business management teams of franchising organizations had to change the way they did things after 9/11. This is because it is very important who owns your franchises and to their partners, investors and associates are. For instance in Dallas there was a franchised outlet owned by folks who were funneling money to Al Qaeda. The match in what the Franchisor thought when they were contacted by the FBI?Unfortunately this situation is not rare, as many people who have come to the United States from other nations by franchises because in their old countries they were self-employed. Some of these people still have ties to people in their former country who are not such good apples. It is this is problematic although there are ways to protect the franchising company from this happening.It also depends on how the UFOC of the franchisor is structured and it behooves the Franchisor to require that all partners of so much interest to be listed in the franchising agreement when it is signed. If it were a limited partnership, perhaps this might not be the case in some of the older
    >break that dish.
    (It may have been cracked but not broken)
    I did not break that dish.
    (I broke another dish.)
    I did not break that dish.
    (I broke something else.)

    In each case, with the emphasis on a different word, the

    Business and Economy - Self Employed Entrepreneur - 3 Major Rules for Well Rounded Success!
    In today's business and economy, is there a risk in being self employed? Absolutely! Is there a greater benefit (financially) in being self employed? Absolutely! The fact is that nothing worth fighting for is risk free and being self employed is the only true way to become financially free. If you are satisfied with your "lot in life" then find another article to read. If you want to know what it takes to become successful in life, then read on.Most countries are based on Free Enterprise, yet this simple concept seems to be generally lost. Since the industrial revolution where more and more people were needed to build the countries infrastructure, jobs have become a replacement for free enterprise. You see, some entrepreneurs got greedy and decided to brain wash potential entrepreneurs into thinking that there is "security" in having a job rather than owning your own business. They want you to think that it is easier to work for someone than to own your own business. They want you to think that you need to have some sort of special education to be an entrepreneur. HOGWA
    In part 4 of the program you will learn:

    1. Why your telephone voice is important
    2. Bad telephone habits and telephone tips
    3. How to leave a great voicemail message
    4. How to script your out-going message

    1. WHY YOUR TELEPHONE VOICE IS IMPORTANT

    Most business relationships strongly rely on the telephone as a communication tool. It is very important to consider how we sound on the telephone, as the tone and pitch and the emphasis that we use affect how our message is received.

    Most people determine the meaning of what you say more from how the words are stated rather than from the words themselves. A large part of the content of your message lies in how you say it rather than what you say.

    Consider the following sentence. Notice what happens when the emphasis is put on different words. Say these sentences out loud to really emphasize how the meaning changes.

    I did not break that dish.
    (I did not do it. Someone else did it.)
    I did not break that dish.
    (I did not do it.)
    I did not break that dish.
    (I did not do it.)
    I did not break that dish.
    (It may have been cracked but not broken)
    I did not break that dish.
    (I broke another dish.)
    I did not break that dish.
    (I broke something else.)

    In each case, with the emphasis on a different word, the s

    Time to Quit the Rat Race?
    1. Most leaders die with their mouths open.I recently read an article in Fast Company magazine about the issue of leadership. In it, they quote Ronald Heifetz, the founder of Harvard's Center for Public Leadership, who made the above comment back in 1999. He followed it up by saying, "leaders must know how to listen - and the art of listening is more subtle than most people think it is. But first and just as important, leaders must want to listen."You'd think this is simply basic stuff, right? Like what all managers learned in Management 101. I doubt there's an exec in business today who wouldn't say they 'know' this already. But in my experience, most leaders seem to think it no longer applies to them when they start moving up the ladder. They seem to get to the stage where they think they really know it all.But yet, executives and professionals at all levels frequently tell me that they themselves don't feel 'heard' by their superiors. And here's the really interesting thing about it - I hear this frustration cited by people at every management level!
    relationships strongly rely on the telephone as a communication tool. It is very important to consider how we sound on the telephone, as the tone and pitch and the emphasis that we use affect how our message is received.

    Most people determine the meaning of what you say more from how the words are stated rather than from the words themselves. A large part of the content of your message lies in how you say it rather than what you say.

    Consider the following sentence. Notice what happens when the emphasis is put on different words. Say these sentences out loud to really emphasize how the meaning changes.

    I did not break that dish.
    (I did not do it. Someone else did it.)
    I did not break that dish.
    (I did not do it.)
    I did not break that dish.
    (I did not do it.)
    I did not break that dish.
    (It may have been cracked but not broken)
    I did not break that dish.
    (I broke another dish.)
    I did not break that dish.
    (I broke something else.)

    In each case, with the emphasis on a different word, the

    The Most Important PR In America
    Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager’s key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that help the organization succeed.I don’t believe public relations can deliver much more than that.Not surprisingly, PR runs best on its own fundamental premise that gets everyone working towards the same external audience behaviors. Insuring that your PR effort stays focused, the blueprint goes like this: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.Results can range from community leaders beginning to seek you out, welcome bounces in show room v
    words are stated rather than from the words themselves. A large part of the content of your message lies in how you say it rather than what you say.

    Consider the following sentence. Notice what happens when the emphasis is put on different words. Say these sentences out loud to really emphasize how the meaning changes.

    I did not break that dish.
    (I did not do it. Someone else did it.)
    I did not break that dish.
    (I did not do it.)
    I did not break that dish.
    (I did not do it.)
    I did not break that dish.
    (It may have been cracked but not broken)
    I did not break that dish.
    (I broke another dish.)
    I did not break that dish.
    (I broke something else.)

    In each case, with the emphasis on a different word, the

    Business Basics - Priority Versus Sequence
    We all know (well I hope we do) that part of being a good leader is in the art of delegation, trust, and looking after the people who look after us (good topic for another article!!!) BUT who looks after us, how do we look after ourselves?How do we make our job(s) any easier? Based on the premise that it helps to be reminded occasionally of business basics or best practices, I thought it would be worthwhile to share this snippet with you... Priority Vs Sequence Two of the worst inventions are the brief case (Flappsie Happsie Bags) more about that in a few days and yellow stickies (unless you are the manufacturer of course). OK, yes I know, these little stickies are wonderful, they come in so handy. But they grow, and grow and grow. There you are, the night before or first thing in the morning... you have planned your work for the day you have prioritised it and you are set you know exactly what very important tasks you are going to work on You k
    hasize how the meaning changes.

    I did not break that dish.
    (I did not do it. Someone else did it.)
    I did not break that dish.
    (I did not do it.)
    I did not break that dish.
    (I did not do it.)
    I did not break that dish.
    (It may have been cracked but not broken)
    I did not break that dish.
    (I broke another dish.)
    I did not break that dish.
    (I broke something else.)

    In each case, with the emphasis on a different word, the

    Marketing is More Than Advertising
    Marketing is a business process about which much is written, however is often not completely understood. Many think that “marketing” and “advertising” are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business.Many businesses operate on the basis of a “product driven” approach. That is, the business has an ability to produce or provide a particular product and tries to find a market for that product. The enterprise is driven from the orientation of the business and its product.A “marketing” approach however is based on customer needs. In a marketing approach, the business identifies a particular need that exists in the marketplace and endeavours to find a product or service that meets that need. Let me use a simple illustration. The local hamburger store sells hamburgers. But what do McDonalds sell? The sale of hamburgers is only a part of the McDonalds experience for the customer. The McDonalds’ system provides the customer with much more than the hamburger. It provides a hamburger that the customer knows will be of the s
    >break that dish.
    (It may have been cracked but not broken)
    I did not break that dish.
    (I broke another dish.)
    I did not break that dish.
    (I broke something else.)

    In each case, with the emphasis on a different word, the sentence has a different meaning. The meaning, as heard by the listener, will be different (sometimes very different) in each case.

    It is important to realize that we are only broadcasting our message. It is also being received. There is sometimes a big difference in what we feel we have broadcast versus what is actually received.

    Now that we know we need to consider how we say something let take a look at some real distractions to the receiver of our message when we talk on the telephone.

    2. GOOD AND BAD TELEPHONE HABITS

    Here are some big telephone turn-offs. There may be more but here are some important ones from my list.

    What you do while talking on the phone affects how you sound to the person you’re talking to. Your message may not come across well if you are doing any of the following. Therefore, when speaking on the phone, do not:

    • Cradle the telephone between your shoulder and ear. It has a tremendously negative impact on the quality of your voice.

    It may put unnatural pressure on your larynx. The risk of dropping the phone may distract you from what you’re saying. This tenuous position keeps the mouthpiece from r

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