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    5 Rules For Great Marketing
    Does your business have all the customers it needs? Does it have a potent marketing system that reliably goes out into the marketplace and brings in profitable business?Most businesses don't.But marketing effectively isn't that hard, and it's not that complicated. It just takes a little bit of discipline and consistent adherence to some basic rules.If your business is struggling to bring in customers, or if you're just looking to give your sales a boost, review all of your marketing materials and make sure they follow some basic fundamentals.Here are a few things to pay close attention to:1. It's All About the CustomerYou must start thinking about things from
    tion idea
  • What for? major benefits of the idea, or how it may be used
  • Variations on th
    The Right Financial Advisor for You
    Financial Advisors come from varied backgrounds, wear different hats and offer vastly different services. So, that begs the question, “What makes an advisor from Merrill Lynch, or UBS, or MetLife, or another firm, big or small, different from any other?”That's a great question – one I get asked all the time. But, the question I often sense lurking well below the surface is one far more rarely asked, if ever. That question is, ... “Who is the right advisor for me and my family?”Slick slogans and fancy websites aside, one thing is sure. It's way harder than ever before to determine who's who in the financial industry and answer that question.Just a few short years ago there were clear diff
    Creative Presentation Ideas - It's Showtime!

    Listed below are just 3 of the 100 creative presentation ideas you can use to make your presentation unforgettable. You may use these creative presentation ideas when speaking to potential investors, at management forums, conference lectures or with your colleagues, employees, or any other presentation you have to make.
    Each creative idea is described in the following format:

    • Basic description of the creative presentation idea
    • What for? major benefits of the idea, or how it may be used
    • Variations on the
      Shape Sends a Message
      A logo's shape may be just as important as color, line or simplicity. Shape visually tells a customer what style your organization has. For example, square shapes portray a more serious, solid image, while softer angles indicate that an organization is more relaxed and friendly. Circles, the ultimate round shape, portray fun perhaps better than any other shape. Ovals are often used in traditional-looking logos. Triangles, with their angular appearance, can tell a customer that your organization is cutting edge, different, and not run of the mill.Of course, these meanings are not set in stone. For example, the edges of a square can be softened to look like a child's building block. Circles can be mad
      strong> you can use to make your presentation unforgettable. You may use these creative presentation ideas when speaking to potential investors, at management forums, conference lectures or with your colleagues, employees, or any other presentation you have to make.
      Each creative idea is described in the following format:
      • Basic description of the creative presentation idea
      • What for? major benefits of the idea, or how it may be used
      • Variations on th
        Why PR?
        Public relations and advertising are both great ways to reach key audiences. However, I think PR should be the foundation upon which all other marketing communications tactics are built.Now, it is true that you have more control over your initial advertising message than you do over your public relations generated messages. You pay for that luxury and that is the problem.Your audience knows that you paid for the message delivery and immediately discounts it because it is from you. Also, your advertising message has a very limited shelf-life, although that is changing. With the advent of sites like YouTube TV ads can be archived forever.Enter PR. You lose some control over the me
        potential investors, at management forums, conference lectures or with your colleagues, employees, or any other presentation you have to make.
        Each creative idea is described in the following format:
        • Basic description of the creative presentation idea
        • What for? major benefits of the idea, or how it may be used
        • Variations on th
          Service is a Two-Way Street
          I was having trouble with a set of tires I purchased for my automobile. The ride was rough and unacceptable. The store was willing to exchange the tires or give me a refund. However, it was not definite that the tires were actually the cause of my problem.Paul, the mechanic servicing my cars for the last six years, offered to take a look. His son Mike did a diagnostic check that took an hour and a half. Afterwards, they explained what the real problem was. Then they offered a recommendation and I followed their advice. The problem was resolved with an exchange of tires to a different model.This service from Paul and Mike is excellent customer care. But it gets even better
          .
          Each creative idea is described in the following format:
          • Basic description of the creative presentation idea
          • What for? major benefits of the idea, or how it may be used
          • Variations on th
            Cleaning Decorative Items
            Cleaning an office may involve more than emptying the trash, sweeping the floor and vacuuming the carpet. Some offices may have areas covered with "trinkets" such as photos, plaques, sculptures and all kinds of knickknacks. There is no end to the list of items that people may have on their desk or throughout their office.The following ten tips are guidelines of how to handle cleaning these special personal or business treasures.1. Ask your customer if they want you to clean any photos, plaques, sculptures, etc. that are on desks, shelves, tabletops or in display areas. These items may be personal treasures the owner may prefer to clean.2. If customers want you to clean these items mak
            tion idea
          • What for? major benefits of the idea, or how it may be used
          • Variations on the creative idea: how you can adapt the idea to different settings, goals and audiences
          • Comments: things you should pay attention to when using the creative idea

          Well, here comes the first creative presentation idea:


          Creative Presentation Idea #1:
          Description: Do not use titles in your slides

          What for?

          1. Tell the viewers that you left out the presentation titles intentionally in order to see if yo

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