The Seven Essentials of Business Communication
There are seven essential elements to successful business communication:StructureClarityConsistencyMediumRelevancyPrimacy/RecencyPsychological Rule of 7±2If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements.So let's look at each in turn...1. STRUCTUREHow you structure your communication is fundamental to how easily it is absorbed and understood by your audience.Every good communication should have these three structural elements:an openinga bodya closeThis structural rule holds true no matter what your communication is -- a memo, a phone call, a voice mail message, a personal presentation, a speech, an email, a webpage, or a multi-media presentation.Remember - your communication's audience can be just one person, a small team, an auditorium full of people or a national, even global, group of millions.In this instance size doesn't matter -- the rules remain the same.OpeningAn opening allows your communication's audience to quickly understand what the communication is about.Short, sharp and to the point, a good opening lets your audience qu

Company Liability: Hostile Sexual Harassment Environment
The Civil Rights Act of 1964 makes it illegal to discriminate on the basis of race, color, religion, age, national origin, and sex.Federal sexual harassment law is broken into two categories: Quid Pro Quo and Hostile Sexual Environment. This article looks at Hostile Environment.A Hostile Environment occurs when unwelcome sexual conduct ruins an employee's work environment.When this occurs the behavior or its effect unreasonably interferes with work performance and/or creates an intimidating, hostile, or offensive environment either at work or at company-sponsored events.The behavior must be unwelcome and in most cases repeated.Types of harassment includes: sexually explicit jokes, pinups, or graffiti vulgar statements and sounds abusive language indirect sexual comments overt sexual conduct It is important to note that with this type of harassment, it doesn't matter whether the behavior was intended to be harassing or flattering. The harassment is always defined by the victim. If the victim finds the behavior unwelcome, regardless of the intent, then it is harassment.The courts have held employers liable in cases that involved supervisors, other employees, and/or customers or vendors.Court CaseThe U.S. Equal Employment Opportunity Commission (EEOC) announced a settlement with London International Group, LLC (LIG) in a lawsuit charging the Eufaula-based plant, which manufactures condoms, with subjecting a class of employe

Eight Steps On How to Get Hired
Nowadays getting hired is very difficult. It is more than just passing a resume, applying and forever hoping to get hired. Well it is time to stop hoping and start really getting hired.Here are the steps on how to get pass job searching and start working.Self AnalysisTo start job searching you must first analyze yourself on what you want to be. You can be a Bum, an Entrepreneur, a Young Professional, or a Student Seeking Higher Studies. If you choose to be a Bum, Entrepreneur or a Student then you should stop reading this article and continue to pursue the career path that you chose. However, if you choose to become a Young Professional continue reading because all the information you need to get hired is in this article.PreparationWhy do we need to prepare before job searching? Because Companies/Employers are very selective and among the numerous number of applicants they have they will choose the most deserving and who will make their company more productive. They are not looking to teach you, they are looking to get instant results from you. The other reason is competition, if you had an experience in working you may have a distinct advantage but nevertheless it is still the Companies/Employers that will have the decision when hiring an applicant.Looking For a CompanyWhere do we look for a company that are hiring? A lot of companies post their job vacancy in, for example, newspaper ads, radio, TV, job fair, employment agencies, Internet, and if your University has College Placement Off

Experiential Marketing Turns Traditional Marketing on Its Head
We’ve all felt bombarded by advertising at every turn. On the floor of the grocery store, the side of buildings, overflowing our email boxes, and every place in between. People are even selling body space these days. The average U.S. citizen receives an unbelievable 3,000 marketing messages a day.The barrage of messages is greatly reducing the effectiveness of traditional marketing. People have had it with the disruptions and are beginning to ignore all advertising, even for products they care about. The Do Not Call list, SPAM blockers, pop-up blockers, digital video recorders and satellite radio are just some of the ways consumers try to escape.So what is a marketer to do? Well, start brushing up on a new strategy: Experiential Marketing. Don’t just talk to your customer, interact with them!According to Marketing Week, 71 percent of senior executives in the U.S. and U.K. agree that customer experience is the next big battleground. What is Experiential Marketing? Quite simply, it means creating a live, interactive experience between the consumer and the product or brand instead of just telling them about it. It’s a new way of thinking about marketing.What’s the benefit? The customer connects in a much deeper way; the company builds a unique connection with customers, gains valuable information about them, and provides more personalized communications. As an added bonus, the customer shares the experience with friends, providing viral marketing for the company.Let’s look at the services of one comp

Outsourcing and Offshoring - How are They Related?
Offshoring developed from outsourcing certain uncomplicated IT software programming tasks to low-economy countries, such as India. It was preceded by outsourcing numerous call centers and back-office tasks, and was most appreciated by the financial industry. According to the surveys, the largest clients of outsourcing and later offshoring services are mainly concentrated in the US and the UK.In the USA there is now a lot of debate on whether outsourcing and offshoring should be further implemented or should there be some bans or restrictions concerning the activities. The benefits from outsourcing and offshoring are familiar to practically all American firms, as many of them seek to urgently decrease their operational costs.Very many businesses have already tried outsourcing and offshoring, and still many intend to implement the two new cost saving techniques in the nearest future. However the final result of outsourcing and offshoring will really depend on how the whole process is managed in the future. Just like in most activities, there will certainly be advantages and disadvantages of outsourcing and offshoring for the USA and the UK. The most unfavorable possible disadvantages are: the large rate of unemployed IT and other technical specialists, the reduced income taxes for national, state and local tax institutions, movement of investment capital and intellectual property abroad, increasing trade deficit of goods and services, dependence on

How To Hand Out Promotional Products
Promotional products are a great way to get your business name out there for the customer base at a trade show or conference to see and remember, and they are perfect for making sure that your name will get taken home with your customers and stored in their memories for the next time that they need whatever it is that you have to offer. One of the best ways to make sure that this is so is by taking care to hand out your promotional products in the way that will make the biggest impact.There are several ways to hand out promotional products, one of which is to hand them out at the door as part of the conference registration. Every conference attendee will receive one of your promotional products and they will have it to make full use of it for the entire duration of the conference or trade show. There are benefits and disadvantages to this particular arrangement. The benefits include getting your name and logo out there for every single person to have and see for later, but the disadvantage of this is that other people will likely be including their promotional products in the registration package as well, and your name could be lost. If you are planning to hand out your promotional items in this way, make sure that it is something extremely useful and noticeable, such as donating the bags to hold the rest of the conference gear. You also have to eat the expense of handing out promotional products to people who might not be interested in your company, so you will have to weigh that decision for yourself, and you will have to