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Casual Articles - Brand Reinforcement in PowerPoint
ECONOMY. Thailand has a pro-business market economy driven by strong foreign investments and export oriented manufacturing especially in electronics, foods and automobiles. Thailand's exports account for 60% of the country's GDP. Thailand experienced strong economic growth prior to the Asian economic crisis of 1997 with GDP growth averaging 9.4% annually. However, the crisis adversely affected businesses in Thailand and saw the value of the Thai Baht decline by more than 50% against the US dollar. Since the crisis, the economy has grown on a growth path.Thailand’s GDP was US$163.5 billion with a
Colors
If possible, the slides should consistently employ the company's corporate colors. If you're McDonald's, use red and yellow; if you're BP, use green. The colors can be part of header and footer graphics, titles or even arrows
In the competitive manufacturing world, new, “innovative” products are constantly being introduced that are designed to save users enormous amounts of time and effort. And manufacturers of consumer goods are not the only industry trying to win the title of “Most Innovative.” Even business-to-business organizations, like the vendors who supply materials to manufacturers, have entered the game with products that aim to help manufacturers realize significant savings.The packaging industry has also put its hat in the innovation ring, and with great success. For example, a relatively recent innovation
However, many presenters, especially those with a corporate interest in mind, fail to capitalize on that environment. Think about it. You have a hundred people in a room. They are all listening to you, but they are also watching the giant screen behind you, staring at the messaging, absorbing the graphics. Make the best of their fixed attention by creating brand reinforcement in every slide.
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Using Your Brand
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"Brand" is admittedly an ambiguous term. It encompasses and summarizes everything about a company that makes them unique, better and memorable. Elements of the brand can be broken down into various building blocks, one of them being visual identity. A company's visual identity includes things such as their logo, letterhead, tradeshow booth, brochures, website and yes, PowerPoint.
Logo and Slogan
Every single slide should include the company logo, at a minimum. The logo should be unobstructed at all times, and should be large enough to read easily -- never assume everyone in the audience has heard of you or understands your brand. Also, if the company has a slogan, consider building it into the design. This doesn't have to be blatant, but sometimes a repeated phrase, no matter how small or subtle, can have enormous effect.
Colors
If possible, the slides should consistently employ the company's corporate colors. If you're McDonald's, use red and yellow; if you're BP, use green. The colors can be part of header and footer graphics, titles or even arrows
Why do some businesses offer points, stamps or every tenth coffee for free?These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back. The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business that wishes to maintain a loyal customer base.Ask yourself these simple questions.•Does your business have a comprehensive retention strategy?•Are you devoting a portion of your marketing budget to keeping current customers?If
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Using Your Brand
----------------
"Brand" is admittedly an ambiguous term. It encompasses and summarizes everything about a company that makes them unique, better and memorable. Elements of the brand can be broken down into various building blocks, one of them being visual identity. A company's visual identity includes things such as their logo, letterhead, tradeshow booth, brochures, website and yes, PowerPoint.
Logo and Slogan
Every single slide should include the company logo, at a minimum. The logo should be unobstructed at all times, and should be large enough to read easily -- never assume everyone in the audience has heard of you or understands your brand. Also, if the company has a slogan, consider building it into the design. This doesn't have to be blatant, but sometimes a repeated phrase, no matter how small or subtle, can have enormous effect.
Colors
If possible, the slides should consistently employ the company's corporate colors. If you're McDonald's, use red and yellow; if you're BP, use green. The colors can be part of header and footer graphics, titles or even arrows
On a trip last year, we drove down many back roads and winding country lanes, often not entirely sure where we would end up. The joy was in the exploration and the journey, not in arriving at the destination. It struck me that we are often willing when on vacation to put the roadmap aside and just explore. We discover charming towns and hidden beauties as we just follow the road wherever it leads, enjoying the journey, living moment to moment.This spirit of exploration made me think about how we typically limit ourselves in our lives. I wondered where else in my life I took the usual straight and
Using Your Brand
----------------
"Brand" is admittedly an ambiguous term. It encompasses and summarizes everything about a company that makes them unique, better and memorable. Elements of the brand can be broken down into various building blocks, one of them being visual identity. A company's visual identity includes things such as their logo, letterhead, tradeshow booth, brochures, website and yes, PowerPoint.
Logo and Slogan
Every single slide should include the company logo, at a minimum. The logo should be unobstructed at all times, and should be large enough to read easily -- never assume everyone in the audience has heard of you or understands your brand. Also, if the company has a slogan, consider building it into the design. This doesn't have to be blatant, but sometimes a repeated phrase, no matter how small or subtle, can have enormous effect.
Colors
If possible, the slides should consistently employ the company's corporate colors. If you're McDonald's, use red and yellow; if you're BP, use green. The colors can be part of header and footer graphics, titles or even arrows
If brown is the new black, then bistro table and chairs are the new furniture. Well, they would be, except that they have been around for almost two centuries now. Ask most people what a bistro table and chair set actually is and, chances are, they will shrug their shoulders and say they don't know. But, really, we've all seen them, especially those of us who live in cities or countries that exhibit continental sophistication. Yes, you have that right. The bistro table and chairs set is that easy-looking trio of small, inauspicious dining furniture that crowds the sidewalks, providing perching, posing,
Logo and Slogan
Every single slide should include the company logo, at a minimum. The logo should be unobstructed at all times, and should be large enough to read easily -- never assume everyone in the audience has heard of you or understands your brand. Also, if the company has a slogan, consider building it into the design. This doesn't have to be blatant, but sometimes a repeated phrase, no matter how small or subtle, can have enormous effect.
Colors
If possible, the slides should consistently employ the company's corporate colors. If you're McDonald's, use red and yellow; if you're BP, use green. The colors can be part of header and footer graphics, titles or even arrows
Indiana payroll has some unique aspects and conditions. Some of the details and laws are set out in this article including information concerning: tax withholding and reporting; unemployment insurance taxes and reporting; wage and hour laws; and child support withholding.The Indiana State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is: Department of Revenue Compliance Division Indiana Govt. Center North Indianapolis, IN 46204-2253 (317) 233-4018 www.ai.org/dorIndiana requires that you u
Colors
If possible, the slides should consistently employ the company's corporate colors. If you're McDonald's, use red and yellow; if you're BP, use green. The colors can be part of header and footer graphics, titles or even arrows and bullets. The effect can be subtle, but it makes for a more consistent and professional-looking piece; often, it's small embellishments and attention to details that build brand awareness.
Fonts
Along those same lines, consider font usage. If you're not distributing your PowerPoint presentation, you have immense freedom of choice in type since you can use any font stored on your local machine. In this case, simply contact your graphic designer to obtain your corporate fonts. These may very well be esoteric typefaces purchased from Adobe or another foundry, so be sure that you have a proper license to use them. (Most fonts come with a license for five users.)
If the file is going to be publicly distributed, you are restricted to fonts that come with Microsoft's default installation. Study your company's collateral and try to match the face as closely as possible. Ask the company's graphic designer for a suggested font.
Photography and Illustration
Often, a company settles into a particular theme with their photography and illustration. For instance, IBM's photography is very straightforward with little or no effects. Microsoft's photography is always full color and usually has smiling people. While it would be near impossible to perfectly mimic a company's entire art direction, it is best to complement the established style as much as possible. This is another case where the small details slowly but surely build ever-important brand reinforcement. Under no circumstances sh
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