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Casual Articles - 10 Ways to Make a Point in Two Minutes
While scouting for the top 10 hot jobs, we combed through tons of data offline as well online. Making a small list for just 10 hot jobs has taken some important considerations like the following ones:1. Longevity of relevance of the job 2. Salary and growth poten
7. PROGNOSTICATOR – Does your story predict the future of an event or industry?
8. FAMOUS QUOTE – Does a famous quote – or quote by a famous person -- add emphasis to your story?
9. HEADLINE HINT – Don’t write your headline until you’ve finished writing your story. It’s easier to make the headline summa
Much has been said about the demise of the printed press kit. Online and electronic versions - pundits say - are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?Au contraire, mon fr?re! Let me p
But maybe time seems to fly by because we’re exposed to shorter messages…and that’s a good thing. Many experts calculate an adult’s attention span from eight seconds to about six minutes, so it’s important to cram lots of information into a short time.
Maybe you’ve already noticed that e-mail seems to get better response if it’s brief and succinct. But what about press releases? Well, many companies now choose to release a single page story instead of a multi-page one.
If you believe – as I do – that a two minute (or shorter) message is the wave of the future, how can you send an effective one? Here are ten brief thoughts:
1. SINGLE THEME – Stick to one main point, and reveal it at the first of the message. If you’ve got two or three points to make, stress the most important first…and use the others as supporting points.
2. AGE – There’s some research that claims the younger the audience, the shorter message it wants. Reason? Folks under 35 are used to receiving information in brief form.
3. MINI-PARAGRAPHS – Because people on-the-go want briefer messages, they likely want short sentences and short paragraphs too. Consider paragraphs of three sentences or less.
4. NEED IDEAS? – I think the best messages are radio commercials. Listen to how well they create images -- and motivate listeners -- in one minute or less.
5. EXPERT ADVICE – Most folks want – and pay attention to –advice from experts.
6. CURRENT EVENTS – Can you link your feature with a current event or popular trend?
7. PROGNOSTICATOR – Does your story predict the future of an event or industry?
8. FAMOUS QUOTE – Does a famous quote – or quote by a famous person -- add emphasis to your story?
9. HEADLINE HINT – Don’t write your headline until you’ve finished writing your story. It’s easier to make the headline summar
A crucial concept in marketing (as is in life) is that of delayed gratification.Stick with me for a moment through a general discussion of this behavior, and it will become obvious how it applies to your marketing.The ability to wait for rewards is a classic ch
If you believe – as I do – that a two minute (or shorter) message is the wave of the future, how can you send an effective one? Here are ten brief thoughts:
1. SINGLE THEME – Stick to one main point, and reveal it at the first of the message. If you’ve got two or three points to make, stress the most important first…and use the others as supporting points.
2. AGE – There’s some research that claims the younger the audience, the shorter message it wants. Reason? Folks under 35 are used to receiving information in brief form.
3. MINI-PARAGRAPHS – Because people on-the-go want briefer messages, they likely want short sentences and short paragraphs too. Consider paragraphs of three sentences or less.
4. NEED IDEAS? – I think the best messages are radio commercials. Listen to how well they create images -- and motivate listeners -- in one minute or less.
5. EXPERT ADVICE – Most folks want – and pay attention to –advice from experts.
6. CURRENT EVENTS – Can you link your feature with a current event or popular trend?
7. PROGNOSTICATOR – Does your story predict the future of an event or industry?
8. FAMOUS QUOTE – Does a famous quote – or quote by a famous person -- add emphasis to your story?
9. HEADLINE HINT – Don’t write your headline until you’ve finished writing your story. It’s easier to make the headline summa
Marketing of financial products has to be carefully planned and executed in order to avoid mistakes that can be costly and hard to recover from. With heavy competition, financial institutions have to be aware of the current market trends and must keep informing their clients
2. AGE – There’s some research that claims the younger the audience, the shorter message it wants. Reason? Folks under 35 are used to receiving information in brief form.
3. MINI-PARAGRAPHS – Because people on-the-go want briefer messages, they likely want short sentences and short paragraphs too. Consider paragraphs of three sentences or less.
4. NEED IDEAS? – I think the best messages are radio commercials. Listen to how well they create images -- and motivate listeners -- in one minute or less.
5. EXPERT ADVICE – Most folks want – and pay attention to –advice from experts.
6. CURRENT EVENTS – Can you link your feature with a current event or popular trend?
7. PROGNOSTICATOR – Does your story predict the future of an event or industry?
8. FAMOUS QUOTE – Does a famous quote – or quote by a famous person -- add emphasis to your story?
9. HEADLINE HINT – Don’t write your headline until you’ve finished writing your story. It’s easier to make the headline summa
Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it. The marketer must determine his targets reaction to dif
4. NEED IDEAS? – I think the best messages are radio commercials. Listen to how well they create images -- and motivate listeners -- in one minute or less.
5. EXPERT ADVICE – Most folks want – and pay attention to –advice from experts.
6. CURRENT EVENTS – Can you link your feature with a current event or popular trend?
7. PROGNOSTICATOR – Does your story predict the future of an event or industry?
8. FAMOUS QUOTE – Does a famous quote – or quote by a famous person -- add emphasis to your story?
9. HEADLINE HINT – Don’t write your headline until you’ve finished writing your story. It’s easier to make the headline summa
Finding a job today can be an extremely daunting task, especially if you are looking to change careers, have financial difficulty or have just graduated from college. You need to persevere because it is unlikely that you would ever actually get the first job you apply for, e
7. PROGNOSTICATOR – Does your story predict the future of an event or industry?
8. FAMOUS QUOTE – Does a famous quote – or quote by a famous person -- add emphasis to your story?
9. HEADLINE HINT – Don’t write your headline until you’ve finished writing your story. It’s easier to make the headline summarize the story than it is to write a headline, then write the story to fit it.
10. POPULAR HEADLINES – In our experience, the two most popular headlines are those that (a) ask a question or (b) present a list…like the story you’re reading now.
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