Your whole objective is to effectively and successfully get a specific point across to them. Hence, you must first understand to whom it is you're presenting and where they're at, philosophically, in relation to your point. The more information you have at your disposal, the more effective your persuasive attempts will be. Consider the following list of questions when striving to learn more about your audience:

1. What is their common background or interest that brings them together to hear you speak?
2. Who are these people as individuals (business professionals, students, mothers, etc.)?
3. Will your audience tend to be more one gender than the other, or will they be pretty equally mixed?
4. Do you need to be aware of their political, religious, professional or other associations?
5. What will their average education and/or income level be?
6. What topic can you speak about that they will universally care about and understand?
7. What types of things would they be looking to get out of your message?
8. In terms of your key point(s), are they likely to agree, disagree or be indifferent?
9. What is their general age range?
10. Will they tend to be more conservative or liberal in their life views?
11. Is this likely to be an easyg
    Customer Service for NASA Education Programs
    One of NASAs missions besides space exploration and the forward progression of mankind is to foster goodwill and educate the next generation of aerospace leaders. They do this in a number of ways and this is where the Shuttles Tires meet the runway.It is very much about customer service. Who is the customer? Well the American People for one and lately the whole world, as so much is riding on what they accomplish up there and down here.NASAs customer service is a good case study in public relations and how to propel our next generation. Their teams help in education of our young up and coming astronauts. In what ways does NASA give great customer service?Well go take a look at their website and each page of important i
    ve is to effectively and successfully get a specific point across to them. Hence, you must first understand to whom it is you're presenting and where they're at, philosophically, in relation to your point. The more information you have at your disposal, the more effective your persuasive attempts will be. Consider the following list of questions when striving to learn more about your audience:

    1. What is their common background or interest that brings them together to hear you speak?
    2. Who are these people as individuals (business professionals, students, mothers, etc.)?
    3. Will your audience tend to be more one gender than the other, or will they be pretty equally mixed?
    4. Do you need to be aware of their political, religious, professional or other associations?
    5. What will their average education and/or income level be?
    6. What topic can you speak about that they will universally care about and understand?
    7. What types of things would they be looking to get out of your message?
    8. In terms of your key point(s), are they likely to agree, disagree or be indifferent?
    9. What is their general age range?
    10. Will they tend to be more conservative or liberal in their life views?
    11. Is this likely to be an easyg
        The Mathematics of a Firefight
        When you examine the mathematics of a firefight, it’s easy to see why the big company usually wins. Let’s say that the Red squad with nine soldiers meets a Blue squad with six. Red has a 50 percent numerical superiority over the Blue. 9 versus 6. Or it could be 90 versus 60 or 9000 versus 6000. It makes no difference what the number are, the principle is the same.Let’s also say that, on the average, one out of every three shots will inflict a casualty.After the first volley, the situation will have changed drastically. Instead of a 9 to 6 advantage, Red would have a 7 to 3 advantage. From a 50 percent superiority in force to a more than 100 percent superiority.The same deadly multiplication effect continues with the p
        iving to learn more about your audience:

        1. What is their common background or interest that brings them together to hear you speak?
        2. Who are these people as individuals (business professionals, students, mothers, etc.)?
        3. Will your audience tend to be more one gender than the other, or will they be pretty equally mixed?
        4. Do you need to be aware of their political, religious, professional or other associations?
        5. What will their average education and/or income level be?
        6. What topic can you speak about that they will universally care about and understand?
        7. What types of things would they be looking to get out of your message?
        8. In terms of your key point(s), are they likely to agree, disagree or be indifferent?
        9. What is their general age range?
        10. Will they tend to be more conservative or liberal in their life views?
        11. Is this likely to be an easyg
            Has the Internet Killed Off the Direct Mail Baron?
            Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, are left to pick the bones of an industry once plump and ripe for plucking and plundering.Today, the Internet offers the consumer a pure, unadulterated and convenient environment for buying goods, services, bill paying and browsing. And with more people logging on every day, it’s where businesses need to focus.Compared to direct mai
            pretty equally mixed?
        12. Do you need to be aware of their political, religious, professional or other associations?
        13. What will their average education and/or income level be?
        14. What topic can you speak about that they will universally care about and understand?
        15. What types of things would they be looking to get out of your message?
        16. In terms of your key point(s), are they likely to agree, disagree or be indifferent?
        17. What is their general age range?
        18. Will they tend to be more conservative or liberal in their life views?
        19. Is this likely to be an easyg
            Why Most CEOs & Entrepreneurs Fail?
            Times are tough. The economy is in a constant state of upheaval. Is your company doing better than most? Are you placing greater emphasis on pure performance?If you haven’t maybe it’s time for a serious round of intense corporate soul searching. But do you know how?Business consultant Chet Holmes says that beyond pure financial performance, most companies can really benefit from finding out what it really means to be a great company.And the answer lies within.Holmes is a man who is heavily engaged in corporate introspection with Fortune 500 companies.He is widely credited with bringing a consultant's passion for rigorous self assessment and performance measurement with him.Now, however,
            would they be looking to get out of your message?
        20. In terms of your key point(s), are they likely to agree, disagree or be indifferent?
        21. What is their general age range?
        22. Will they tend to be more conservative or liberal in their life views?
        23. Is this likely to be an easygoing or more demanding type of crowd?
        24. How long will you be likely to keep them engaged? How much time is even permissible?

        These types of questions will allow you to customize your presentation to your audience. Obviously, you will not present to a board of college professors in the same way you would address a group of inner-city youth. After you've discovered all that you can about your audience, you begin to tailor and customize your message and decide exactly how to present it. This process is a simple formula, really: discover, design and deliver. So, once you know all there is to know about your audience, you must then figure out how to organize your presentation in the most appropriate fashion. Again, when doing so, there is plenty to consider. Think about the following ideas when you are in the "structure and design" mode of your persuasive message:

        1. How much time is allotted for you to speak?
        2. What will the setting be (auditorium, office, classroom, etc.)?
        3. How large will your audience be?
        4. Will you be speaking from a platform in front of a microphone, or will you be sitting in an intimate circle?
        5. What time of day will it be? Will your audience be tired, refreshed, hungry, preoccupied, etc.? Should you/can you consider scheduling a break in your p