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Casual Articles - Brevity in Business
A Knowledge@Wharton article based on joint research with the Harvard Business School says now may be the time to re-evaluate the corporate efficacy of process management and tailor them to the right applications. Studies show that misapplied process management can hinder companies and dull innovation. "In the appropriate
Huff offers a five-step worksheet to "say it in six."
1. "Let's get right to the point. There's a burning issue here that we need to discuss...."
2. "Here's a quick overview - just a bit of background...."
Before you can decide how much to spend on your advertising and marketing campaign, you must decide on how often you plan to advertise. Many experts say the best time to advertise is all the time. When business is really good, advertise for even more business, but even more important, so that business doesn’t get bad.
They share:
"My boss says that I take too long to get the point."
"I have trouble articulating what I really mean."
"I don't seem to hold my audience's attention."
Forbes Magazine estimates most speeches last 40 minutes. Ron Huff in his book Say It in Six says six minutes or shorter is the ideal length for any communication. While it may be impossible to restrict every communication to six minutes, I would agree. Brevity is best.
Brevity often accompanies greatness. Consider:
When Nelson Mandela was released from prison in South Africa, he delivered a stunning speech that marked the end of apartheid. He spoke for five minutes.
It's been said Winston Churchill's oratory saved Britain from defeat in World War II. His "Never Give In" speech lasted six minutes and "Blood Sweet and Tears" was even shorter, two and half minutes.
Over one hundred years ago, Susan B. Anthony made one of the strongest speeches ever for woman's rights, and she did it in less than five minutes.
Huff offers a five-step worksheet to "say it in six."
1. "Let's get right to the point. There's a burning issue here that we need to discuss...."
2. "Here's a quick overview - just a bit of background...."<
Although being autonomous and independent are traits that are seen as being very positive in our culture, being a lone warrior is a common mistake many business owners and small companies make. In our increasingly global economy it’s impossible to be all things to all clients. It’s important that small and midsized comp
"I don't seem to hold my audience's attention."
Forbes Magazine estimates most speeches last 40 minutes. Ron Huff in his book Say It in Six says six minutes or shorter is the ideal length for any communication. While it may be impossible to restrict every communication to six minutes, I would agree. Brevity is best.
Brevity often accompanies greatness. Consider:
When Nelson Mandela was released from prison in South Africa, he delivered a stunning speech that marked the end of apartheid. He spoke for five minutes.
It's been said Winston Churchill's oratory saved Britain from defeat in World War II. His "Never Give In" speech lasted six minutes and "Blood Sweet and Tears" was even shorter, two and half minutes.
Over one hundred years ago, Susan B. Anthony made one of the strongest speeches ever for woman's rights, and she did it in less than five minutes.
Huff offers a five-step worksheet to "say it in six."
1. "Let's get right to the point. There's a burning issue here that we need to discuss...."
2. "Here's a quick overview - just a bit of background...."
Just about anyone who has been in the public eye has a story of the media interview that went south. “I talked to that reporter for an hour and all they used was a ten-second sound bite!” or, “He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y.” Chances are, the re
Brevity often accompanies greatness. Consider:
When Nelson Mandela was released from prison in South Africa, he delivered a stunning speech that marked the end of apartheid. He spoke for five minutes.
It's been said Winston Churchill's oratory saved Britain from defeat in World War II. His "Never Give In" speech lasted six minutes and "Blood Sweet and Tears" was even shorter, two and half minutes.
Over one hundred years ago, Susan B. Anthony made one of the strongest speeches ever for woman's rights, and she did it in less than five minutes.
Huff offers a five-step worksheet to "say it in six."
1. "Let's get right to the point. There's a burning issue here that we need to discuss...."
2. "Here's a quick overview - just a bit of background...."
You might have come across a work at home job opportunity, but how do you know if its right for you and it can give you all that it promise. You might have heard that a lot of people have been scam online but its not always the case, if you partner with the right people.A work at home job opportunity should tell yo
Over one hundred years ago, Susan B. Anthony made one of the strongest speeches ever for woman's rights, and she did it in less than five minutes.
Huff offers a five-step worksheet to "say it in six."
1. "Let's get right to the point. There's a burning issue here that we need to discuss...."
2. "Here's a quick overview - just a bit of background...."
Less than 7% of applicants are successful in landing that ideal job. Competition is fierce, so to avoid disappointment it’s useful to know what not to do in order to increase your chances of interview success. In a recent research study undertaken by Extra Sensory Perception Limited, commissioned by on-line recruitment co
Huff offers a five-step worksheet to "say it in six."
1. "Let's get right to the point. There's a burning issue here that we need to discuss...."
2. "Here's a quick overview - just a bit of background...."
3. "This led to an idea...."
4. "This idea will more than pay for itself. Here's the payoff...."
5. "Here's what we need from you to get going...."
Dale Carnegie in his book, Effective Speaking, suggests a similar format:
Example: Offer an incident that illustrates the main idea you wish to convey.
Point: In clear-cut terms, make your point.
Action: Tell the audience what you want them to do.
Benefit: Give them the benefit for doing what you ask.
I recommend clients structure their thoughts by answering these questions:
1. What is the one message, mission or theme you want to communicate?
2. What are the sub-themes that fall under the central theme (can you limit to three)?
3. What examples and/or personal stories bring life to these sub-themes?
4. What action do you want your audience to take?
5. What is the benefit to them for taking this action?
Brevity is short, but it is not shallow. By structuring your presentations around these five questions, you'll streamline your communications, stay on point, maintain the audi
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