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Casual Articles - CaseCampToronto 3 Review
Cincinnati Employment Services hem through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam All most all the job related issues in the city of Cincinnati are solved by the well performing employment agencies. There are number of job seekers and hiring companies growing day by day in the city. This has resulted in a high acceleration of the employment services in the city. The agencies serve as an intermediate between the job seekers and the employers. The agencies provide employment solutions and resolve personal issues What Has Networking Got To Do With Joint Ventures? For those of you familar with DemoCamp, CaseCamp may be the polar opposite with its flashy power point presentations and marketing case studies. For anyone interest in online or interactive campaigns its a great event to see what works and what doesn't. CaseCamp Toronto at The Fifth Club Wednesday night after a summer break and several other CaseCamps around the Canada ( Montreal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases included:What has networking got to do with joint ventures? "PLENTY" is the short answer to this question.Networking is a very important element of joint venture marketing because the more you network, the more you meet potential partners and build relationships that lead to profitable joint ventures.Your network of business associates, vendors, family and friends, plays a big part when it comes to implementing your joint v 1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first. 2. Branding Botswana by Malcolm Allen from Placebrands Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam a When Good Ergonomic Office Furniture Goes Bad! ntreal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases included:When Ergonomic Office Furniture Can Cause HarmMany office workers spend the majority of their day at a workstation. It is at these workstations that they make their living, and hopefully their workstations are setup in a manner to keep them happy, healthy, and productive. However, each year thousands of people suffer from carpel tunnel, back problems, and a host of other problems from working at a workstation. At the ce 1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first. 2. Branding Botswana by Malcolm Allen from Placebrands Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam How to Do PR Right!
Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list.There’s a good reason for it. It is often the most cost effective tactic you can use to generate leads, build the image of the company, and create credibility that helps you close more sales. Best of all, it’s possible to do it on a shoestring budget, if you’re a capital-challenged startup company.crease aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first. 2. Branding Botswana by Malcolm Allen from Placebrands Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam Direct Contact Marketing Campaigns ull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.One way to improve sales in your company is to send out a Blitz Marketing canvassing team. Let me explain how this works. First you get six high energy College Student and have them walk all the business districts and hand out flyers to your company.In doing so they are to collect one business card from each business. Since you cannot monitor them at all times you will pay them for every business card collected instead of 2. Branding Botswana by Malcolm Allen from Placebrands Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam Strategic Alliances for Cost Savings, Financial Stability and Buying Parity hem through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to have a clear goal for the branding project. I suspect its fairly early on the Botswana branding project and he's still trying to develop a goal himself. It might have been more interesting to review the case for Amsterdam and its results.Three important money areas where developing strategic alliances will serve you well are: Cost Savings, Financial Stability and Buying Parity.Cost SavingsCost savings is an important area for most organizations. I'm not suggesting that you only play the game of business from a defensive position, yet not wasting money is important for any business in an effort to increase net abundance.In manufacturing 3. Aeroplan Activation Sequence by Ian Giles from ThinData The Aeroplan case involved the new user activation process and how users interact with it through their email. Ian provided some before and after samples of the email activation and how the emails were improved to achieve Aeroplan's goals. Overall Aeroplan's goal seemed to be get the user to use their Aeroplan number as soon as possible. The adjusted email focused on bringing the users temporary electronic card forward up higher in the message and reducing some of the graphic placements. 4. Family Guy vs. American Dad by Ryan Ginsberg from Fuel Industries Fuel really stole the show in terms of interactive presentations. Ryan did a great job of presenting the campaigns goals and integrating into his presentation. He was even able to play the game during his presentation which was great. He presented the traffic to the campaign's mini-site and other online metrics. He was not able to present the conversion rate to sales as this was controlled by Fox. Overall a great case and I hope others will be able to present the actual interactive material like this again. After the success of Fuel's presentation, I think the format of Casecamp should be amended to show the actual interactive campaign. I thought the same after the first Casecamp in which Royal Bank did an interactive campaign and didn't show the actually interactive until after their presentation was completed. I'm lookin
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