Casual Articles - How To Alienate Customers and Destroy Companies

1. Special Effects Video clips sound and transitions can divert the audience’s attention from the message to the effect. Giving a special effects burdened presentation can also turn into a comedy routine if it hasn’t been well rehearsed so that the presenter and the presentation are on the same track. Leave the fade-ins, fade-outs, wipes, blinds, dissolves, checkerboards, cuts, covers and splits to the competition unless they are absolutely necessary to convey the message. This includes builds, lines of text appearing with a mouse click, can be distracting. Focus on the message, not the technology.

2. Clipart Do not use clipart, regardless of where you get it. It shows a lack of creativity, a disregard for the subject matter, and disrespect for the intelligence of your audience. Graphics and other images are a presentation must have. Not only to they enhance your message, in come cases they can become the message and they satisfy the needs of the visually oriented people in the audience. Use other image sources such as screen captures, scanned images or images purchased from a stock photo agency or other reliable vendor. Keep in mind that there are copy right laws limiting the use of images you don’t own or have permission to use. Further, if you’ll be providing the audience with a hard copy, use high resolution images. Images created for, or presented on, the web will not suffice. The printed version will be pixilated and sloppy.

3. Templates Templates are a sign of laziness. Everyone recognizes them and it sends the message that your audience wasn’t worth the time it would take you to develop something just for them. They also force you to fit original ideas into someone else’s mold. Naturally this doesn’t apply to using a company standard format.

4. Dense Text There is a reason people read books in bed; dense text puts people to sleep. On top of that the guy in the last row will never be able to see anything but a black box. Don’t use complete sentences, paragraphs, or quotations. Presentation slides are not speaker’s notes and they’re not just an outline of the presentation. The contents of a slide should be made up of words or phrases that support the slide’s title which support the presentation’s message. A good rule of thumb is use no more than five or six bullet points per slide and no more than eight or ten words per bullet point. Remember, your audience can read so don’t read for them. Often, parts of an effective presentation depend on creating suspense to engage the audience. If the audience can read everything you’re going to say, that element is lost.

5. Appearance Select a font or combination of fonts (never more than 3) that are easy to read from any distance. Generally you’re safe with PowerPoint’s default fonts. Remember, you are trying to convey thoughts and ideas not your creative talents. Similarly, maintain a hierarchy in font size. The slide title should be the largest font used with each lower step being progressively smaller. Just like with the font itself, you can’t really go wrong with the default sizing. If you find that you must reduce font size do it proportionately and reduce it throughout the presentation for consistency. While this isn’t meant to radically alter personal style and wardrobe just don’t wear anything that will overwhelm the audience or become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

7. Handouts Always leave your audience with something to remember your presentation by or to refer to once you’re gone. However, if you distribute materials before your presentation, your audience will be reading the handouts rather than listening to you. Why a Written Business Plan
Many people starting a new business have the idea that putting their business plan on paper plan is an unnecessary exercise in mental gymnastics. The typical attitude seems to be: OK, I may have to write one, but after it’s finished I’ll get on with the real business of starting my business. That’s not true. Never was. Never will be.The reason you owe it to yourself to prepare a written business plan is similar to why blueprints are used to build a house. Always on paper, blueprints spell out where every stick of lumber is to go, including details on their dimensions. Every electrical outlet appears on the blueprint. So does every window, every door, even every cubic yard of cinds, dissolves, checkerboards, cuts, covers and splits to the competition unless they are absolutely necessary to convey the message. This includes builds, lines of text appearing with a mouse click, can be distracting. Focus on the message, not the technology.

2. Clipart Do not use clipart, regardless of where you get it. It shows a lack of creativity, a disregard for the subject matter, and disrespect for the intelligence of your audience. Graphics and other images are a presentation must have. Not only to they enhance your message, in come cases they can become the message and they satisfy the needs of the visually oriented people in the audience. Use other image sources such as screen captures, scanned images or images purchased from a stock photo agency or other reliable vendor. Keep in mind that there are copy right laws limiting the use of images you don’t own or have permission to use. Further, if you’ll be providing the audience with a hard copy, use high resolution images. Images created for, or presented on, the web will not suffice. The printed version will be pixilated and sloppy.

3. Templates Templates are a sign of laziness. Everyone recognizes them and it sends the message that your audience wasn’t worth the time it would take you to develop something just for them. They also force you to fit original ideas into someone else’s mold. Naturally this doesn’t apply to using a company standard format.

4. Dense Text There is a reason people read books in bed; dense text puts people to sleep. On top of that the guy in the last row will never be able to see anything but a black box. Don’t use complete sentences, paragraphs, or quotations. Presentation slides are not speaker’s notes and they’re not just an outline of the presentation. The contents of a slide should be made up of words or phrases that support the slide’s title which support the presentation’s message. A good rule of thumb is use no more than five or six bullet points per slide and no more than eight or ten words per bullet point. Remember, your audience can read so don’t read for them. Often, parts of an effective presentation depend on creating suspense to engage the audience. If the audience can read everything you’re going to say, that element is lost.

5. Appearance Select a font or combination of fonts (never more than 3) that are easy to read from any distance. Generally you’re safe with PowerPoint’s default fonts. Remember, you are trying to convey thoughts and ideas not your creative talents. Similarly, maintain a hierarchy in font size. The slide title should be the largest font used with each lower step being progressively smaller. Just like with the font itself, you can’t really go wrong with the default sizing. If you find that you must reduce font size do it proportionately and reduce it throughout the presentation for consistency. While this isn’t meant to radically alter personal style and wardrobe just don’t wear anything that will overwhelm the audience or become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

7. Handouts Always leave your audience with something to remember your presentation by or to refer to once you’re gone. However, if you distribute materials before your presentation, your audience will be reading the handouts rather than listening to you. Create a Magic Connection with Clients, Leads, and Business Associates -- Part I
A few months ago, arriving at a client’s office to begin a group meeting, I discovered that two women, who had committed to joining us, had changed their minds. I knew they were apprehensive, not sure what to expect from someone doing Neuro-linguistic Programming (NLP). I decided to talk with them and see if I could put them at ease. As I walked toward them, I noticed that they were both standing with their shoulders slumped forward, and they were leaning toward each other. As I approached, I slumped my shoulders, leaned forward slightly, and smiled. In less than two minutes, they agreed to join us. Did I use some sort of magic? You bet I did. Was it hypnosis? No. Would you like to know thae. The printed version will be pixilated and sloppy.

3. Templates Templates are a sign of laziness. Everyone recognizes them and it sends the message that your audience wasn’t worth the time it would take you to develop something just for them. They also force you to fit original ideas into someone else’s mold. Naturally this doesn’t apply to using a company standard format.

4. Dense Text There is a reason people read books in bed; dense text puts people to sleep. On top of that the guy in the last row will never be able to see anything but a black box. Don’t use complete sentences, paragraphs, or quotations. Presentation slides are not speaker’s notes and they’re not just an outline of the presentation. The contents of a slide should be made up of words or phrases that support the slide’s title which support the presentation’s message. A good rule of thumb is use no more than five or six bullet points per slide and no more than eight or ten words per bullet point. Remember, your audience can read so don’t read for them. Often, parts of an effective presentation depend on creating suspense to engage the audience. If the audience can read everything you’re going to say, that element is lost.

5. Appearance Select a font or combination of fonts (never more than 3) that are easy to read from any distance. Generally you’re safe with PowerPoint’s default fonts. Remember, you are trying to convey thoughts and ideas not your creative talents. Similarly, maintain a hierarchy in font size. The slide title should be the largest font used with each lower step being progressively smaller. Just like with the font itself, you can’t really go wrong with the default sizing. If you find that you must reduce font size do it proportionately and reduce it throughout the presentation for consistency. While this isn’t meant to radically alter personal style and wardrobe just don’t wear anything that will overwhelm the audience or become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

7. Handouts Always leave your audience with something to remember your presentation by or to refer to once you’re gone. However, if you distribute materials before your presentation, your audience will be reading the handouts rather than listening to you. Are You Seeking A Mlm Opportunity To Start For Your Home Based Business?
A great MLM, AKA Multi-level Marketing or Network Marketing, opportunity is to work from home.A home based business can give you the income and the freedom you are looking for and deserve. You can do the things that YOU want to do: be there for your children, cook dinner… and still work a few hours before bed. A home based, work at home business opportunity can be great. But you need to carefully select the one that is best suited for you.Technology has improved the relationships with network marketers, customer and commissions can be utilized in ways not possible before. This all began in the 1950’s with household products, nutritional supplements and cosmetic. MLM opportf an effective presentation depend on creating suspense to engage the audience. If the audience can read everything you’re going to say, that element is lost.

5. Appearance Select a font or combination of fonts (never more than 3) that are easy to read from any distance. Generally you’re safe with PowerPoint’s default fonts. Remember, you are trying to convey thoughts and ideas not your creative talents. Similarly, maintain a hierarchy in font size. The slide title should be the largest font used with each lower step being progressively smaller. Just like with the font itself, you can’t really go wrong with the default sizing. If you find that you must reduce font size do it proportionately and reduce it throughout the presentation for consistency. While this isn’t meant to radically alter personal style and wardrobe just don’t wear anything that will overwhelm the audience or become the day’s focal point. And, like reading your slides, nothing will cause the audience’s mind to wander (perhaps to the competition’s presentation) like a stiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

7. Handouts Always leave your audience with something to remember your presentation by or to refer to once you’re gone. However, if you distribute materials before your presentation, your audience will be reading the handouts rather than listening to you. How to Unfold the Power of Creativity@Work
Organizations are beginning to recognize the truth – that they either they innovate or die. Innovation is about moving into new territory. It is about improving or enhancing the existing products, process or services, that eventually results in new products, process or services. Successful business firms know the art of transforming the collective knowledge and talents of its employees, into new products, process or services that lead to better economic gain. Unlike invention, innovation always leads to economic benefit. Innovations appears to be the only option if you wish to grow your business. Innovation enable you to ahead of your competitors.Innovation requires new ideaiff posture. Interaction between you and the audience during the presentation may not be appropriate but you can engage your audience and keep their attention by being even a little bit animated. Your goal is to capture and hold the audience’s attention. Talk with your hands and move about the room or at least from one side of the front of the room to the other.

6. Technology. The best advice is to never trust it completely. If you transport your presentation on CD test it and make multiple copies. If you’re responsible for the projector make certain that you have a spare bulb and that you know how to install it. If the audience is providing the venue and equipment take spares even if they never leave your car or hotel room. If the presentation is crucial take two sets of equipment.

7. Handouts Always leave your audience with something to remember your presentation by or to refer to once you’re gone. However, if you distribute materials before your presentation, your audience will be reading the handouts rather than listening to you.

8. Rehearse

Never give a presentation that you haven’t rehearsed even if you think you are familiar with the subject matter. This is particularly true if you are only giving a portion of the presentation or worse yet, if the presentation was presented for you.

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