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Casual Articles - How to Choose the Right Paper - Part 1
House cleaning alone might be limiting your business success. Eventually the market is too saturated if you have many competitors. Or there are just not enough customers with income high enough to spend parts of it on the luxury having someone else clean their house. So, what can you do to put your business on a better foundation?Offer additional services that go beyond normal house cleaning. The advantage can be that you can ask for higher prices. We already mentioned the cleaning of refrigerators and ovens in an earlier part of our series of articles o
A lot of mills also offer custom sheet sizes to minimize your paper waste and help you save on your overall paper cost. But you need to know early, which paper you want to prin
You know the story: from the 70s onwards in the triangle of sea defined by Bermuda, Bahamas and Puerto Rico planes and big ships have inexplicably disappeared together with their crews.What does the Bermuda triangle have to do with your company? Did it ever happen to you? You are talking with a client who is showing interest in your products or services and, suddenly, she mysteriously disappears without a trace. Vanished.Or the client seems interested, you know you’ve done a good job and think you’ve won her over. You have an agr
In fact, you shouldn’t think about choosing paper based on the highest quality available, or the highest quality you can afford. Rather, you should figure out the most appropriate quality paper for your needs because most appropriate equals best.
The point is -- no one sheet fits every project. Paper is complicated. It is three-dimensional and, in addition, no two print jobs are ever alike. The ink coverage, batch of paper, and moisture in the air -- all will affect the production of a printed piece.
We’ve compiled our top ten tips to help you find the right paper for your projects and here in Part 1, are 3 priorities to consider when making your selection.
Consider Paper Early On
As soon as the preliminary design is done, spec your paper and get quotes from printers. Tell your printer you are open to suggestions, not substitutes, but suggestions.
Depending on the sheet size your printer plans to use, small changes like 1/16th of an inch in the width of your piece can sometimes make a big difference to allow the job to fit better on the sheet. At this stage, you can still make small adjustments to the design, but not when the client has signed-off on the final proof.
Getting your quotes early will also make you aware of any turn-around times you should consider in your deadline. Make adjustments if the paper you have specked is readily available from your local merchant (1 day) or has to be shipped from the mill’s warehouse (2-5 days).
A lot of mills also offer custom sheet sizes to minimize your paper waste and help you save on your overall paper cost. But you need to know early, which paper you want to print
In a minute, I'm going to give you a way to write great headlines for your newsletter that is as easy as painting by numbers. But first...Several years ago, I worked as an editor on a daily newspaper. I didn't write the stories, but it was my job to make sure they all appeared on the page -- and that as many people were attracted to read them as possible.No page was more important than the front page. And no story on that page was more important than the 'splash' -- the biggest story in the whole paper.So guess which story got the most atte
The point is -- no one sheet fits every project. Paper is complicated. It is three-dimensional and, in addition, no two print jobs are ever alike. The ink coverage, batch of paper, and moisture in the air -- all will affect the production of a printed piece.
We’ve compiled our top ten tips to help you find the right paper for your projects and here in Part 1, are 3 priorities to consider when making your selection.
Consider Paper Early On
As soon as the preliminary design is done, spec your paper and get quotes from printers. Tell your printer you are open to suggestions, not substitutes, but suggestions.
Depending on the sheet size your printer plans to use, small changes like 1/16th of an inch in the width of your piece can sometimes make a big difference to allow the job to fit better on the sheet. At this stage, you can still make small adjustments to the design, but not when the client has signed-off on the final proof.
Getting your quotes early will also make you aware of any turn-around times you should consider in your deadline. Make adjustments if the paper you have specked is readily available from your local merchant (1 day) or has to be shipped from the mill’s warehouse (2-5 days).
A lot of mills also offer custom sheet sizes to minimize your paper waste and help you save on your overall paper cost. But you need to know early, which paper you want to prin
Marketing is all about credibility, the more your customer believes in your advertising the more likely he is to purchase your service or product.A great way to increase the credibility of your marketing is to let your satisfied customers sell your service or product for you. Case studies are a wonderful way to do this.Case studies can be used as stand alone advertising or they can be embedded into longer manuscripts to increase their lead generating power.Stand alone uses are as short articles and press releases. You can indicate in the te
Consider Paper Early On
As soon as the preliminary design is done, spec your paper and get quotes from printers. Tell your printer you are open to suggestions, not substitutes, but suggestions.
Depending on the sheet size your printer plans to use, small changes like 1/16th of an inch in the width of your piece can sometimes make a big difference to allow the job to fit better on the sheet. At this stage, you can still make small adjustments to the design, but not when the client has signed-off on the final proof.
Getting your quotes early will also make you aware of any turn-around times you should consider in your deadline. Make adjustments if the paper you have specked is readily available from your local merchant (1 day) or has to be shipped from the mill’s warehouse (2-5 days).
A lot of mills also offer custom sheet sizes to minimize your paper waste and help you save on your overall paper cost. But you need to know early, which paper you want to prin
... According to Erikson, each stage has a development task and a person should resolve this task before he can move forward to a next phase ... Alexander writes: "Consider the case of a young couple and their new born child. The child “depends” on the parents to give the care and love that is required to resolve the conflict of trust that goes with infancy. But simultaneously, the child gives the parents the experience of raising and bearing, which helps them to meet their conflict of generativity, unique to adulthood."This is why Alexande
Getting your quotes early will also make you aware of any turn-around times you should consider in your deadline. Make adjustments if the paper you have specked is readily available from your local merchant (1 day) or has to be shipped from the mill’s warehouse (2-5 days).
A lot of mills also offer custom sheet sizes to minimize your paper waste and help you save on your overall paper cost. But you need to know early, which paper you want to prin
Aren't you tired of sitting around waiting for something to finally happen?I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me:'Making money's not my focus now. I don't really think this is the right time--I'm planning to just hold on until things get better.'James is usually pretty optimistic and 'survival' is not part of his normal vocabulary, so I started wondering about others I know: my consulting clients, pe
A lot of mills also offer custom sheet sizes to minimize your paper waste and help you save on your overall paper cost. But you need to know early, which paper you want to print on, as these orders can take anywhere from 5-14 days.
I know paper availability is a big concern for many of you, so we will have an extra Paper Tip about this in a week or two.
Personality
Consider the life span of your printed piece. Is it a direct marketing piece, that on a good day, 5% of the recipients will look at? Or does your piece have a longer life span like an annual report, a marketing brochure or catalogue?
The personality of your piece, its life span, texture, color and coating determine the price range and quality of your paper, in addition to your budget.
Ask yourself what impression the piece should make. A non-profit organization asking for financial support sends a mixed message when its mailer is printed on a premium stock. Premium paper suggests luxury and the recipient may think, “why bother, they seem to have enough money anyway.”
If you are printing a job that reflects environmental issues, choose papers with recycled content, visible fibers or a mixed composition with a lower brightness and a texture that conveys the environmental feel.
For projects that suggest luxury, metallics, iridescents, suede, leather and other specialty papers create a stunning first impression.
Finish
When designing a piece, we designers have a very clear idea of what kind of finish will enhance our design. Some designs ask for gloss, some need a matte finish -- don’t me
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