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Casual Articles - Like a brick wrapped in velvet - designing a conference presentation (or most other kinds too!)
Don't Assume All Candidates are Ambitious -- Make Them Prove It!
The goal of the behavioral based interview is to identify qualities that work well in your organization. But you also need to look at the flip side of this as to what are the characteristics of your problem people?Look at the qualities of the people who didn't work out so well AND BE HONEST. In some cases, the responsibility could fall to you in how you interviewed, hired or trained them. In other cases, it will be some part of their personality that you didn't account for in all of your pre-planning, but turned out to be a crucial skillset in the job.If you can remember, think about the interview questions you asked them, or at least the types of questions. I recommend making a standard set of questions that you have at your fingertips to consistently ask all candidates. You can feel free to improvise and dig further into a candidate's experience in a different area, but the list should be a baseline to ensure you're asking consistent questions for all candidates and give you confidence that you're conducting fair and accurat
much correlation between those that can and those that think they can, either!The goal of the behavioral based interview is to identify qualities that work well in your organization. But you also need to look at the flip side of this as to what are the characteristics of your problem people?Look at the qualities of the people who didn't work out so well AND BE HONEST. In some cases, the responsibility could fall to you in how you interviewed, hired or trained them. In other cases, it will be some part of their personality that you didn't account for in all of your pre-planning, but turned out to be a crucial skillset in the job.If you can remember, think about the interview questions you asked them, or at least the types of questions. I recommend making a standard set of questions that you have at your fingertips to consistently ask all candidates. You can feel free to improvise and dig further into a candidate's experience in a different area, but the list should be a baseline to ensure you're asking consistent questions for all candidates and give you confidence that you're conducting fair and accurat
My approach to
7 Small Business and Self Employed Law of Attraction Principles For Success
It is widely held that one of the most important ingredients in small business success is perseverance. Deciding on a strategy and sticking with it. I would agree but you need to be clear that the strategy is in alignment with your passion in business and your natural action and communication styles. It’s also helpful to have effective strategies to follow through on what you set as your priorities, goals, plans, calls to action... and other components of your daily business activities. These principals will give you ideas to be effective when working on your business; so you can be persistent, passionate and productive in your small business.1. Passion- you just can’t have a thriving business without it. Being passionate and believing in what you do creates clarity, enthusiasm and focus. It will spark ideas for new products and services, it will come through in all of your marketing pieces, and it will help you keep going when you hit the occasional rough patch. Your passion will inspire your customers, employees, subcontractors, supplier
IntroductionIt is widely held that one of the most important ingredients in small business success is perseverance. Deciding on a strategy and sticking with it. I would agree but you need to be clear that the strategy is in alignment with your passion in business and your natural action and communication styles. It’s also helpful to have effective strategies to follow through on what you set as your priorities, goals, plans, calls to action... and other components of your daily business activities. These principals will give you ideas to be effective when working on your business; so you can be persistent, passionate and productive in your small business.1. Passion- you just can’t have a thriving business without it. Being passionate and believing in what you do creates clarity, enthusiasm and focus. It will spark ideas for new products and services, it will come through in all of your marketing pieces, and it will help you keep going when you hit the occasional rough patch. Your passion will inspire your customers, employees, subcontractors, supplier
Did you know that the vast majority of men in the UK think they are “above average” as a driver? Obviously, about half of them must be wrong, by definition. Making a presentation often strikes me as being a bit like that. We all think we can do it – and many of us think we can do it well. Some of us are right: some of us aren’t. I’m not too sure that there’s much correlation between those that can and those that think they can, either!
My approach to
Business Management Case Study; Franchise Arbitration
If you own a franchise or are considering one, often arbitration levels the playing field for the franchisee in a dispute with a big and powerful franchisor. Recently, I was contacted by a franchisee who had bought a franchise from a company Franchisor, whose Founder was the President of the IFA International Franchise Association.His dispute did not seem to be viable in his favor and indeed he himself felt that he had no chance against the bigger franchisor. He assumed that the arbitration clause would prevent him from winning his case. Actually, it could very well help him and let me tell you why. In litigation he would run out of money completely.Indeed in court, I would tend to agree that a former IFA President would be a tough case, especially considering the access to incredible fire power and the best of breed attorneys in that industry sector and unfortunately this really puts the question back on him, as in what did you do Wrong? His story like all stories is a one-sided story and therefore who can say how many defaults of
are “above average” as a driver? Obviously, about half of them must be wrong, by definition. Making a presentation often strikes me as being a bit like that. We all think we can do it – and many of us think we can do it well. Some of us are right: some of us aren’t. I’m not too sure that there’s much correlation between those that can and those that think they can, either!If you own a franchise or are considering one, often arbitration levels the playing field for the franchisee in a dispute with a big and powerful franchisor. Recently, I was contacted by a franchisee who had bought a franchise from a company Franchisor, whose Founder was the President of the IFA International Franchise Association.His dispute did not seem to be viable in his favor and indeed he himself felt that he had no chance against the bigger franchisor. He assumed that the arbitration clause would prevent him from winning his case. Actually, it could very well help him and let me tell you why. In litigation he would run out of money completely.Indeed in court, I would tend to agree that a former IFA President would be a tough case, especially considering the access to incredible fire power and the best of breed attorneys in that industry sector and unfortunately this really puts the question back on him, as in what did you do Wrong? His story like all stories is a one-sided story and therefore who can say how many defaults of
My approach to
Using a Translation Service
In a market full of translators, translation agencies and translation directories one is forgiven for feeling confused as to where to go and who to use. Finding a good translation service or translator is a key business decision that should not be taken lightly.The need for reputable translation agencies and translators to take out professional indemnity insurance is in itself an indication that things can and do go wrong, sometimes with heavy financial consequences.Financial losses may occur through using a poor translation service or translator in a number of ways. For example, a badly translated business document, such as a contract or proposal, can have a devastating effect if a business decision has been based on faulty information. A brochure or advertising campaign that has not taken into consideration local cultures can lead to a huge dent in an advertising budget with only negative PR as the result. The possibilities for something to go wrong are endless.A good translation service or translator will be able to provi
g a presentation often strikes me as being a bit like that. We all think we can do it – and many of us think we can do it well. Some of us are right: some of us aren’t. I’m not too sure that there’s much correlation between those that can and those that think they can, either!In a market full of translators, translation agencies and translation directories one is forgiven for feeling confused as to where to go and who to use. Finding a good translation service or translator is a key business decision that should not be taken lightly.The need for reputable translation agencies and translators to take out professional indemnity insurance is in itself an indication that things can and do go wrong, sometimes with heavy financial consequences.Financial losses may occur through using a poor translation service or translator in a number of ways. For example, a badly translated business document, such as a contract or proposal, can have a devastating effect if a business decision has been based on faulty information. A brochure or advertising campaign that has not taken into consideration local cultures can lead to a huge dent in an advertising budget with only negative PR as the result. The possibilities for something to go wrong are endless.A good translation service or translator will be able to provi
My approach to
2007 Thoughts on Marketing Your Brand - Small Business Series
We all know why brands are so important in business, but what can a small business to cash in on brand marketing? We will discuss how brand marketing has been used in the corporate world and how these methods can be applied to small businesses, nonprofits and even government agencies.Believe it or not it is very simple for a small business to adopt a brand name marketing strategy. We will discuss secrets that I have used in growing my companies. As a Franchisor, who started out as a very small business, I realized early on that we needed a brand marketing strategy if we were to grow into a state-wide operation.Our company started very small like any small business, eventually we were operating in 53 cities and then we decided to franchise. Within 10 years we have set up operations in 450 cities, 110 major markets, 23 states and four countries. Large corporations spend millions if not billions of dollars extending their brand name and this is why many small businesses think they brand marketing is out of reach.It is possib
us think we can do it well. Some of us are right: some of us aren’t. I’m not too sure that there’s much correlation between those that can and those that think they can, either!We all know why brands are so important in business, but what can a small business to cash in on brand marketing? We will discuss how brand marketing has been used in the corporate world and how these methods can be applied to small businesses, nonprofits and even government agencies.Believe it or not it is very simple for a small business to adopt a brand name marketing strategy. We will discuss secrets that I have used in growing my companies. As a Franchisor, who started out as a very small business, I realized early on that we needed a brand marketing strategy if we were to grow into a state-wide operation.Our company started very small like any small business, eventually we were operating in 53 cities and then we decided to franchise. Within 10 years we have set up operations in 450 cities, 110 major markets, 23 states and four countries. Large corporations spend millions if not billions of dollars extending their brand name and this is why many small businesses think they brand marketing is out of reach.It is possib
My approach to
Choosing a New Promotional Products Vendor
Choosing a new promotional products vendor is not necessarily as simple as it seems as the choice can have a significant impact on the success or failure of a marketing campaign.The first task is to select a shortlist of companies with in-depth knowledge of the industry, a good reputation and a proven track record. The details of accredited member companies can be obtained from the relevant trade associations such as BPMA, PROMOTA and ISP. Word-of-mouth recommendations are also very useful. Once the selection has been narrowed down, a few important checks should be made. These include credit checks, plus a careful review of the vendor’s terms and conditions.As it is all too easy for a brand’s image to be damaged by bad publicity about unethical or unenvironmental working practices, questions about the vendor’s ethical and environmental policies in sourcing promotional products should also be asked. Quality brands should only be supported by quality promotional products. Equally important is a high quality service from the vendor ri
much correlation between those that can and those that think they can, either!Choosing a new promotional products vendor is not necessarily as simple as it seems as the choice can have a significant impact on the success or failure of a marketing campaign.The first task is to select a shortlist of companies with in-depth knowledge of the industry, a good reputation and a proven track record. The details of accredited member companies can be obtained from the relevant trade associations such as BPMA, PROMOTA and ISP. Word-of-mouth recommendations are also very useful. Once the selection has been narrowed down, a few important checks should be made. These include credit checks, plus a careful review of the vendor’s terms and conditions.As it is all too easy for a brand’s image to be damaged by bad publicity about unethical or unenvironmental working practices, questions about the vendor’s ethical and environmental policies in sourcing promotional products should also be asked. Quality brands should only be supported by quality promotional products. Equally important is a high quality service from the vendor ri
My approach to doing a presentation is summed up in the title: by analogy, a presentation should be “like a brick wrapped in velvet”. Unpacking that, the content of your presentation should be like a brick and the presentation itself should be like wrapping it in velvet. Bricks are simple, easy to pick up, usable on their own but more usable with other bricks. They’re easy to grasp and everything about them i
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