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Casual Articles - Stop Pouring Money Down the Power Point Drain
This getting promoted article is not going to teach you any short cuts to getting that promotion. Neither is it going to give you any tips or tricks to win brownie points from your bosses and superiors. The advice you will get here are my real strategies for advancing career and getting the promotion you want. This is the long way, and the hard way, if you will.If you are here looking for short cuts to getting promoted then this article probably is not for you. But this much is true; these strategies worked for me. It will work for you if you are willing to clock the hours.Even if today is your first day at work, I am sure you are thinking about that promotion. Getting promoted is often
Wouldn’t a written document make more sense? The DM could pour her passion and knowledge into prose that communicates her commitment to the ultimate sales goal. Her writing would model the creativity she is bringing to the marketing work. She could spend her time developing a quantitative marketing plan that demonstrates the strategies and tactics more effect
We meet people face-to-face, at counters, in meetings, in writing and over the phone. Often our moments of contact are brief, fragmented, and mere snapshots in the longer movie of their lives.We form impressions based upon these moments, and act upon those feelings. But we may never know what’s really going on.The next time you encounter someone who triggers a negative reaction by their tone of voice, body posture, odd request or persistent misunderstanding, take a moment to pause and consider.This other person may have health or financial difficulties you will never know about. This other person may be in the middle of a crisis or some unanticipated trouble. This other person ha
To CFOs and other line managers who are counting the beans and looking for more productivity, I suggest imposing a moratorium on slide generation unless there will be an audience of 10 or more, and the slides will actually be projected. Otherwise, those offering their knowledge and suggestions should use some long standing tools such as agendas, reports, white papers or memos to communicate the order of topics, the key points for each topic and the call-to-action or follow up items.
A director of marketing (DM) for a growing firm is tasked with telling the director of sales (DS) how the marketing department is going to generate leads. This is a straightforward topic for discussion. I see three key points: 1) how many leads will be provided to the sales department in a given period of time; 2) how will marketing advise sales on the quality of the leads; and 3) how will marketing know that what they’re doing is working?
The DM has two superiors, each of whom is telling her what bullets must be included in the slides she is preparing. They have told her that the DS “must understand” their thinking. So far the slides have expanded to include lists of bullets on the marketing objectives; the marketing strategies; the marketing tactics; the marketing creative direction; the marketing spending plan.
How big is the audience for this presentation? Only one person—the DS. The manager of the DM will be listening. And the “presentation” is going to take place over the phone!
The DM is an experienced marketing professional, she has many creative ideas, and a deep understanding of the decision-making process that goes through prospects’ minds as they decide to act or not. She is passionate about the service that her company is offering to its target audience. Yet as she rewrites and revises the list of bullets for each topic using the exact words her superiors dictate, all of her passion and commitment is being drained away. This is becoming just another series of bullets, going on page after page, which she is then supposed to communicate to the DS, who will have the pages in front of him, and who could probably read them faster than she can speak about them.
Wouldn’t a written document make more sense? The DM could pour her passion and knowledge into prose that communicates her commitment to the ultimate sales goal. Her writing would model the creativity she is bringing to the marketing work. She could spend her time developing a quantitative marketing plan that demonstrates the strategies and tactics more effecti
tin•ker n. To manipulate unskillfully or experimentallyAs an entrepreneur, you probably like to tinker. You probably like to ask a bunch of questions to the point that you get annoying. You might like to experiment with different machines by taking them apart. Or you may even like to take peoples’ sentences apart while they are speaking to you and analyze every single word for their true meanings and intentions.The tinkering mind is a great mind; it’s a sharp mind that stays hungry with a voracious appetite for understanding, manipulation, and the unknown. If you aren’t tinkering, then you should be.Here is a list of 5 things that you can begin your tinkering journey
A director of marketing (DM) for a growing firm is tasked with telling the director of sales (DS) how the marketing department is going to generate leads. This is a straightforward topic for discussion. I see three key points: 1) how many leads will be provided to the sales department in a given period of time; 2) how will marketing advise sales on the quality of the leads; and 3) how will marketing know that what they’re doing is working?
The DM has two superiors, each of whom is telling her what bullets must be included in the slides she is preparing. They have told her that the DS “must understand” their thinking. So far the slides have expanded to include lists of bullets on the marketing objectives; the marketing strategies; the marketing tactics; the marketing creative direction; the marketing spending plan.
How big is the audience for this presentation? Only one person—the DS. The manager of the DM will be listening. And the “presentation” is going to take place over the phone!
The DM is an experienced marketing professional, she has many creative ideas, and a deep understanding of the decision-making process that goes through prospects’ minds as they decide to act or not. She is passionate about the service that her company is offering to its target audience. Yet as she rewrites and revises the list of bullets for each topic using the exact words her superiors dictate, all of her passion and commitment is being drained away. This is becoming just another series of bullets, going on page after page, which she is then supposed to communicate to the DS, who will have the pages in front of him, and who could probably read them faster than she can speak about them.
Wouldn’t a written document make more sense? The DM could pour her passion and knowledge into prose that communicates her commitment to the ultimate sales goal. Her writing would model the creativity she is bringing to the marketing work. She could spend her time developing a quantitative marketing plan that demonstrates the strategies and tactics more effect
Symbols are pictures which we use to give a message to other beings and to those that will come after us. The interpretation of the symbol is very personal and unique to each individual.Those symbols and codes we take for granted are things like the alphabet we use in our language. Languages and their associated symbols are a living thing.Nowhere is this more apparent than when watching our children sending text messages to each other on their mobile phones. They have created their own language, which is unique and constantly changing.They may use different symbols in different orders when talking with a certain friend and change the order and language with another. I suppose
The DM has two superiors, each of whom is telling her what bullets must be included in the slides she is preparing. They have told her that the DS “must understand” their thinking. So far the slides have expanded to include lists of bullets on the marketing objectives; the marketing strategies; the marketing tactics; the marketing creative direction; the marketing spending plan.
How big is the audience for this presentation? Only one person—the DS. The manager of the DM will be listening. And the “presentation” is going to take place over the phone!
The DM is an experienced marketing professional, she has many creative ideas, and a deep understanding of the decision-making process that goes through prospects’ minds as they decide to act or not. She is passionate about the service that her company is offering to its target audience. Yet as she rewrites and revises the list of bullets for each topic using the exact words her superiors dictate, all of her passion and commitment is being drained away. This is becoming just another series of bullets, going on page after page, which she is then supposed to communicate to the DS, who will have the pages in front of him, and who could probably read them faster than she can speak about them.
Wouldn’t a written document make more sense? The DM could pour her passion and knowledge into prose that communicates her commitment to the ultimate sales goal. Her writing would model the creativity she is bringing to the marketing work. She could spend her time developing a quantitative marketing plan that demonstrates the strategies and tactics more effect
Maintaining Corporate Facilities is not easy and it requires a lot of CYA and planning. Many times it makes sense to hire a property management company who can coordinate with all the vendors needed to keep everything running smoothly. Often such property management companies charge fair rates and get and override on all the services rendered from those vendors they will be working with. What types of vendors you ask?Well consider all the needs of a Corporate Facility. Lets start with the landscaping, that should be outsourced most likely and what about the parking lot too? You will need the grass mowed, sweeper service for the parking lot and maybe even a pressure washing service. What about
The DM is an experienced marketing professional, she has many creative ideas, and a deep understanding of the decision-making process that goes through prospects’ minds as they decide to act or not. She is passionate about the service that her company is offering to its target audience. Yet as she rewrites and revises the list of bullets for each topic using the exact words her superiors dictate, all of her passion and commitment is being drained away. This is becoming just another series of bullets, going on page after page, which she is then supposed to communicate to the DS, who will have the pages in front of him, and who could probably read them faster than she can speak about them.
Wouldn’t a written document make more sense? The DM could pour her passion and knowledge into prose that communicates her commitment to the ultimate sales goal. Her writing would model the creativity she is bringing to the marketing work. She could spend her time developing a quantitative marketing plan that demonstrates the strategies and tactics more effect
You're now CIO - welcome to the hot seat!The CIO is probably the hottest seat on the "C" suite in terms of pressure and demands and that gets reflected in terms of a short tenure in the job. As individuals, they are typically bright, intelligent, hard-working and committed - and yet when you visit the offices of their colleagues frequently they are demanding that their CIO needs to go and go soon.How long does a CIO last?In the bad old days around the turn of the millennium - in the times of the dot-com crazy years of explosion growth and sudden collapse the accepted wisdom (or should I say urban myth) a typical CIO could expect to last 18-24 months in the job. These days, they g
Wouldn’t a written document make more sense? The DM could pour her passion and knowledge into prose that communicates her commitment to the ultimate sales goal. Her writing would model the creativity she is bringing to the marketing work. She could spend her time developing a quantitative marketing plan that demonstrates the strategies and tactics more effectively than any list of bullets could do. There, in black and white, would be the results, rather than the static thinking that goes into getting the results.
Let’s assume that the Director of Marketing earns $80,000 per year. That roughly translates into $40.00 per hour. By my calculations she has already spent 100 hours writing, revising, practicing, revising, and practicing some more. That’s $4000.00 for a presentation to one person who will have the slides in front of him. Take into consideration the time the DS will spend listening to the DM speak about the bullets, and the time the DM’s superiors have spent telling her what to write in the slides, and the total could easily be $8000-$10,000 just to communicate that the marketing department knows how to go about doing it’s work. (Remember, objectives, strategies, tactics, and creative direction.)
For that amount of money the company should get real work.
• A list of media channels that reflects the strategies and tactics.
• The dates of publication or dissemination
• Methods of tracking responses
• An estimate of cost effectiveness—the number of responses divided by the cost of the media
• A rigorous system of evaluation so the marketing department can do more of what works and stop doing what doesn’t work.
I repeat—this information would reflect the strategies and tactics and creative direction. It would be easy to draw conclusions about the effectiveness of the strategies, tactics and creative direction from the results. In contrast, the presentation in its current form only lists ideas. There are no benchmarks or no quantitative estimates that would give meat and meaning to the bullets about strategies, tactics and creative direction.
Beyond the waste of money, the most troubling thing about this situation is that none of the participants considered any other form of communication. Someone decided the DM had to communicate with the DS, and the default delivery system was a “presentation” with slides.
How about you and your company? Do you default to “presentation with slides” mode instead of considering other delivery systems? What about agendas and conversation? What about written reports with the background, follo
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