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    Casual Articles - Some Thoughts on Conducting a Webinar

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    notes.
  • We didn’t get a lot of feedback.
    • One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent
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    A Webinar is simply an online, or on-web, seminar. I just participated in my very first one that was titled, 10 Secrets to Turbo-Charge Your Yellow Page Advertising. A friend, Dick Larkin, who runs a Yellow Page information site, asked me to put together the power point presentation and then we conducted the audio via a phone distribution link that allowed participants to listen in. Besides a few technical glitches, it went fine. But it brought up a slew of questions and ideas I would like to share.

    To begin with, it targeted Dick’s customers who consist of contractors and business people who wanted more facts about Yellow Page advertising. It was interesting because:

    1. We didn’t know how many would attend.
    2. We never got to interact with the viewers.
    3. They could have been anywhere in the world.
    4. They could have been at home or at work.
    5. They listened and watched for free.
    6. We don’t know if they paid attention or took notes.
    7. We didn’t get a lot of feedback.
    One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent
    Why Isn't My Marketing Working?
    There's nothing more frustrating than spending your valuable time, money and energy to market your business and then not getting anything to show for it. No clients. No sales. No results.And we have to ask ourselves the question, "Why isn't it working?"And to be honest, there could be many reasons your marketing isn't working.Marketing is all about having the right message in the right place in front of t
    d me to put together the power point presentation and then we conducted the audio via a phone distribution link that allowed participants to listen in. Besides a few technical glitches, it went fine. But it brought up a slew of questions and ideas I would like to share.

    To begin with, it targeted Dick’s customers who consist of contractors and business people who wanted more facts about Yellow Page advertising. It was interesting because:

    1. We didn’t know how many would attend.
    2. We never got to interact with the viewers.
    3. They could have been anywhere in the world.
    4. They could have been at home or at work.
    5. They listened and watched for free.
    6. We don’t know if they paid attention or took notes.
    7. We didn’t get a lot of feedback.
    One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent
    The Effects Of Printing Press: Society Speaking
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    ike to share.

    To begin with, it targeted Dick’s customers who consist of contractors and business people who wanted more facts about Yellow Page advertising. It was interesting because:

    1. We didn’t know how many would attend.
    2. We never got to interact with the viewers.
    3. They could have been anywhere in the world.
    4. They could have been at home or at work.
    5. They listened and watched for free.
    6. We don’t know if they paid attention or took notes.
    7. We didn’t get a lot of feedback.
    One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent
    A Comprehensive Sarbanes Oxley Act Summary
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    We never got to interact with the viewers.
  • They could have been anywhere in the world.
  • They could have been at home or at work.
  • They listened and watched for free.
  • We don’t know if they paid attention or took notes.
  • We didn’t get a lot of feedback.
    • One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent
    Common Call Center Services
    The popularity of a new business can be estimated; however, it is not always guaranteed. Many new business owners are finding themselves overrun with customers. A large customer base is a good thing; however, it may not be if you do not have the staff to handle those customers. Instead of hiring new employees, it is common for a business owner to use the services of a call center.A call center is typically an offsite co
    notes.
  • We didn’t get a lot of feedback.
    • One thing was for certain: there was plenty of good information available and it was presented in a non-threatening, low-key approach. All they had to do was agree to watch and they were sent a link to the site and a phone number to call to receive the audio. They could stop at any time during the show and weren’t required to buy or pay for anything.

    So, what were the benefits to Dick and myself? I tried to sell my book toward the end, which provided greater details about saving money on Yellow Page advertising and Dick got to promote his website and the various products therein. So, why is the Webinar such an interesting business tool?

    It allows anyone to make a pitch, present a new product, introduce a concept, or tell a story to as many as choose to attend. Once the time is reserved and the presentation created, one only needs to promote the Webinar and then sees who views it. There are many online businesses that sell Webinar packages, some based on the number of uses, others based on attendees. Either way, it’s a relatively cheap promotional venue that links the buyer and seller. I imagine that it’s rooted in the info-mercial mold and yet can be done for much less effort and setup.

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