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Casual Articles - Best Practices: Achieving Success by Knowing Your Audience
The idea of owning a franchise is, for some people, the ticket out of the rat race and into a world of financial independence and being their own bosses. For others, the idea of owning a franchise means risking not only a regular paycheck, but having to put up their own money and then agree to run the business according to someone else’s guidelines.Both Sides Somewhere in between those extremes is the reality of being a franchise owner. No one who knows the franchise business can honestly say there is not a tremendous amount of work involved, and that the success or failure of an individual franchise operation will dep
A pen is much more than a writing instrument. Even an individual who relies on a computer to do most of his writing work, needs a pen for simple everyday situations, such as signing a check or autograph. Few are the people who leave the house without a pen tucked in the pocket or in their schoolbag, handbag or briefcase. The pen is an almost indispensable and universal tool.Smart businessmen have realized that giving away pens as a promotional tool is an economical and effective way to build brand awareness. A pen engraved with a company logo creates instant recall, and it can safely be said that a person will use that pen at least
Identify who your audience is and what their needs are before you start preparing your presentation: What do you need to address in your presentation in order to meet the audience's expectations? Your audience may be, for example,
- your clients
- your team
- your direct management
- your senior management
- your service providers
- the auditors
Identify the considerations for the different types of audiences:
If you are presenting to your clients, consider what they need to make them more comfortable in working with you and your team. What are their key concerns? Is it their budget and your costs? Are your services helping them meet their objectives with their clients and management? What can you do to help them out with their objectives? If you identify a list of your audience's concerns at the beginning of your presentation, that will set their minds at ease. They will feel that you have acknowledged their concerns and will therefore address those issues. They will listen better to your presentation as a result.
If you are presenting to your team, your objectives may be team building, budget cuts, changes coming down the line, new procedures. Your presentation should include key items for them to focus on and key steps to move forward. Consider if you want to identify the key steps or if you want to solicit input from your team. Soliciting input has the benefit of getting your team to buy-in to the next steps.
When you are presenting to your direct management, it may be easier than presenting to senior management since you are more aware of the style of your direct manager. You can understand their priorities and frame of reference. You know whether they are detail-oriented or if they just want the bottom line. Since you may not work with your senior management as often, you might not know what to expect. Speak with your management or others who have presented to senior management so that you can better prepare yourself. If the presentation is financial, you need to show them that you have a command of the budget. You can do this by presenting both the high-level directions and by being very prepared to show and discuss the details behind the high level. Make sure you include cost-saving measures that you are implementing or pursuing, the efficiencies that you have or will implement. You want your senior management to f
Best Strategy using Internet Job Search EnginesThere are hundreds of Internet job search engines, from super job banks monster.com, careerbuilder.com, hotjobs.com to regional job banks, to job banks with occupational focuses, such as Dice.com. Job seekers can hardly exhaust all the job search resources, so we have meta job search engines which will simultaneously search several job board for the same job search criteria. One of the major mistakes common job seekers make is to search only the super job search engines. Admittedly more job openings are posted on the super job search engines, but in the mean time, the employers
If you are presenting to your clients, consider what they need to make them more comfortable in working with you and your team. What are their key concerns? Is it their budget and your costs? Are your services helping them meet their objectives with their clients and management? What can you do to help them out with their objectives? If you identify a list of your audience's concerns at the beginning of your presentation, that will set their minds at ease. They will feel that you have acknowledged their concerns and will therefore address those issues. They will listen better to your presentation as a result.
If you are presenting to your team, your objectives may be team building, budget cuts, changes coming down the line, new procedures. Your presentation should include key items for them to focus on and key steps to move forward. Consider if you want to identify the key steps or if you want to solicit input from your team. Soliciting input has the benefit of getting your team to buy-in to the next steps.
When you are presenting to your direct management, it may be easier than presenting to senior management since you are more aware of the style of your direct manager. You can understand their priorities and frame of reference. You know whether they are detail-oriented or if they just want the bottom line. Since you may not work with your senior management as often, you might not know what to expect. Speak with your management or others who have presented to senior management so that you can better prepare yourself. If the presentation is financial, you need to show them that you have a command of the budget. You can do this by presenting both the high-level directions and by being very prepared to show and discuss the details behind the high level. Make sure you include cost-saving measures that you are implementing or pursuing, the efficiencies that you have or will implement. You want your senior management to
If you were like me – total ignorance on fire - when I started my business from home, then this story might sound familiar. I did what the leaders did to pave the way, and they were getting the results that I wanted so I did what they did. I placed $1,000’s on newspaper classifieds. Spent three grand PLUS on a fancy lead capture splash page. I purchased THOUSANDS of leads to "keep in flow" only to discover that those lead generation companies resell and resell so all you are doing is calling people who have been contacted many times before, and frankly they don't even remember looking for an opportunity. This sucky marketing nearly bankrup
If you are presenting to your team, your objectives may be team building, budget cuts, changes coming down the line, new procedures. Your presentation should include key items for them to focus on and key steps to move forward. Consider if you want to identify the key steps or if you want to solicit input from your team. Soliciting input has the benefit of getting your team to buy-in to the next steps.
When you are presenting to your direct management, it may be easier than presenting to senior management since you are more aware of the style of your direct manager. You can understand their priorities and frame of reference. You know whether they are detail-oriented or if they just want the bottom line. Since you may not work with your senior management as often, you might not know what to expect. Speak with your management or others who have presented to senior management so that you can better prepare yourself. If the presentation is financial, you need to show them that you have a command of the budget. You can do this by presenting both the high-level directions and by being very prepared to show and discuss the details behind the high level. Make sure you include cost-saving measures that you are implementing or pursuing, the efficiencies that you have or will implement. You want your senior management to
Does the idea of running your own business sound exciting? Do you have a business up and running and want to take it to the next level?After coaching hundreds of entrepreneurs at various stages of their evolution, I’ve found that the answers to these 5 questions can make or break any endeavor. Of course there are lots of other areas that must be addressed, however these will get you moving in the right direction quickly.Shhh, don’t tell anyone. Once you have these answers, you’ve created a basic and relatively painless (dare I say it?) Down and Dirty Business Plan™.Are you ready? Go for it!1. What problem
When you are presenting to your direct management, it may be easier than presenting to senior management since you are more aware of the style of your direct manager. You can understand their priorities and frame of reference. You know whether they are detail-oriented or if they just want the bottom line. Since you may not work with your senior management as often, you might not know what to expect. Speak with your management or others who have presented to senior management so that you can better prepare yourself. If the presentation is financial, you need to show them that you have a command of the budget. You can do this by presenting both the high-level directions and by being very prepared to show and discuss the details behind the high level. Make sure you include cost-saving measures that you are implementing or pursuing, the efficiencies that you have or will implement. You want your senior management to
The word manager is defined in the Oxford dictionary as “person in charge of a business” and in today’s world this can mean many things. Most managers not only carry out the role, they also experience the role via their line manager.So how can you make this experience as pleasant as possible and maximise what you get from the relationship with your manager?As with every relationship there will be pressure points and one of the best ways to avoid pressure points is to understand them.For example, are you frustrated when you present a four page report to your line manager and it is dismissed without being read? Your fi
If you presenting to your service provider, your presentation may be about the status of work, next steps, budget, issues. Your audience would typically allow more time for the presentation since they want to meet your needs and satisfy your concerns. Having samples to discuss in more detail would be very useful.
With auditors, presentations are typically very, very detail oriented. But never skip the high level overview to ensure that you are addressing the right issues.
Consider other items that can affect your presentation:
For a successful presentation, also plan for the following:
- how many presentations are going to be given along with yours? Try to not exhaust your audience.
- when in the day are you presenting? If it is at the end of day or before lunch, be prepared to cut your presentation short. Prepare your verbal presentation to summarize slides that are not presented.
- how much time is your presentation allotted for? That will indicate how much detail is expected. Always prepare a high level presentation, speak to the audience with the details in mind, have extra slides ready just in case. When you practice for your presentation, make sure you are fluent with where the slides are and their sequence so you can change directions quickly at presentation time. When presenters are not prepared for this, they feel letdown after their hard work. And worse, the message that they want to get across to the audience is somehow lost in the shuffle. If the message is lost, the presentation is not successful.
The results show your leadership skills:
By addressing the considerations listed above, your presentation would be addressing "what is in it for the audience?" and in turn, "what feedback do I need back from the audience?" to achieve your objectives.
By summarizing the presentation and presenting
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