Casual Articles - Bored of Executives? (Alternative: Boooooring)

So what’s my gripe? Well, if the fan in the projector is more engaging than the presenter, then the presenter needs help. As a communications consultant, I’ve worked with top executive leaders at all kinds of companies. While some of them are outstanding presenters, the biggest problem I see with many others is that they’re boring. Here then, are four suggestions that will jumpstart any presentation.

1. What’s In It for Me?

This old adage stands the test of time. Your audience wants to know right from the outset, “What’s in it for me?” How will I benefit by listening to you? Will you improve my productivity? Lessen my stress? Make me money? Help me be happier? Without giving them a WIIFM, you won’t hook them.

2. Passion Sells

If there’s one thing that can grab and keep your audience’s attention, it’s your energy. Many executives speak to their audience with the same energy level they have when they’re feeding the parking meter. Sorry, that just doesn’t cut it. Audiences are mirrors. They reflect the presenter. If your energy is up, the troops will be more attentive. If your energy is flat, you’ll lose them. So how do you communicate passion and energy? Smile. Project your voice. Emphasize key words. Gesture openly and own the room.

3. Involve Them

Boring speakers build invisible walls between themselves and their audience. As they see it, the less interaction the better. Great speakers, however, engage their audience in a dialogue. Great speakers involve their audience. Great speakers ask their audience questions. They have fun with their audience. They actively seek questions from their audience. And they even get their audience members to interact with each another. Next time you give a presentation, create a conversation with your audience.

4. Add Sizzle

In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.

So there you go …1) WIIFM, 2) Passion, 3) Involvement and 4) Sizzle. Do any one of these and you’ll grab your audience. Do all four and no one will ever stick their pencil in the projector while you’re speaking. What Did The Fish Say When It Hit The Wall?
If you are selling a product or service on the internet or simply promoting your website, you may be advertising where your ads are shown next to ads from similar companies. If your ad does not stand out from the crowd, you have only the same chance of getting the visitors’ attention as all the other ads. Humour is a very effective way of getting a customer’s attention and standing out.If for example you are selling squeaky toys for pets you may create an ordinary ad like this one:The Squeaky Tame of great interest. After watching the fan for awhile, he couldn’t help but take out his pencil and start poking at it through the protective grate. Sort of a white collar version of the game “Chicken.” So as luck would have it, he probed just a wee bit too far and the fan snapped the pencil out of his hand. This startled the poor man and that’s when he yelped.

So what’s my gripe? Well, if the fan in the projector is more engaging than the presenter, then the presenter needs help. As a communications consultant, I’ve worked with top executive leaders at all kinds of companies. While some of them are outstanding presenters, the biggest problem I see with many others is that they’re boring. Here then, are four suggestions that will jumpstart any presentation.

1. What’s In It for Me?

This old adage stands the test of time. Your audience wants to know right from the outset, “What’s in it for me?” How will I benefit by listening to you? Will you improve my productivity? Lessen my stress? Make me money? Help me be happier? Without giving them a WIIFM, you won’t hook them.

2. Passion Sells

If there’s one thing that can grab and keep your audience’s attention, it’s your energy. Many executives speak to their audience with the same energy level they have when they’re feeding the parking meter. Sorry, that just doesn’t cut it. Audiences are mirrors. They reflect the presenter. If your energy is up, the troops will be more attentive. If your energy is flat, you’ll lose them. So how do you communicate passion and energy? Smile. Project your voice. Emphasize key words. Gesture openly and own the room.

3. Involve Them

Boring speakers build invisible walls between themselves and their audience. As they see it, the less interaction the better. Great speakers, however, engage their audience in a dialogue. Great speakers involve their audience. Great speakers ask their audience questions. They have fun with their audience. They actively seek questions from their audience. And they even get their audience members to interact with each another. Next time you give a presentation, create a conversation with your audience.

4. Add Sizzle

In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.

So there you go …1) WIIFM, 2) Passion, 3) Involvement and 4) Sizzle. Do any one of these and you’ll grab your audience. Do all four and no one will ever stick their pencil in the projector while you’re speaking. How To Work Out A Software Development Contract With An Overseas Provider
You may be surprised to know that many companies in the US and UK do not put together a water tight contract when dealing with an overseas software services provider. Most of the agreements are done via email with little or no regard to important aspects such as dispute resolution, intellectual property rights, confidentiality issues and employee infringement. If you plan to use an offshore provider soon, here are some basic tips on how to draw up a workable contract which safeguards the interests of both pal jumpstart any presentation.

1. What’s In It for Me?

This old adage stands the test of time. Your audience wants to know right from the outset, “What’s in it for me?” How will I benefit by listening to you? Will you improve my productivity? Lessen my stress? Make me money? Help me be happier? Without giving them a WIIFM, you won’t hook them.

2. Passion Sells

If there’s one thing that can grab and keep your audience’s attention, it’s your energy. Many executives speak to their audience with the same energy level they have when they’re feeding the parking meter. Sorry, that just doesn’t cut it. Audiences are mirrors. They reflect the presenter. If your energy is up, the troops will be more attentive. If your energy is flat, you’ll lose them. So how do you communicate passion and energy? Smile. Project your voice. Emphasize key words. Gesture openly and own the room.

3. Involve Them

Boring speakers build invisible walls between themselves and their audience. As they see it, the less interaction the better. Great speakers, however, engage their audience in a dialogue. Great speakers involve their audience. Great speakers ask their audience questions. They have fun with their audience. They actively seek questions from their audience. And they even get their audience members to interact with each another. Next time you give a presentation, create a conversation with your audience.

4. Add Sizzle

In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.

So there you go …1) WIIFM, 2) Passion, 3) Involvement and 4) Sizzle. Do any one of these and you’ll grab your audience. Do all four and no one will ever stick their pencil in the projector while you’re speaking. Advertising's Compound Interest
Every business owner dreams that advertising in a certain medium will net them dozens of clients in the very first week or month. Sometimes those dreams are fulfilled, but most of the time they are not. If advertising was a sure thing, there would be less of it. It would be more expensive. Every business would be successful. There would be no small businesses.There are many ways your advertising message can be delivered. All advertising mediums can be effective when used properly and consistently.is flat, you’ll lose them. So how do you communicate passion and energy? Smile. Project your voice. Emphasize key words. Gesture openly and own the room.

3. Involve Them

Boring speakers build invisible walls between themselves and their audience. As they see it, the less interaction the better. Great speakers, however, engage their audience in a dialogue. Great speakers involve their audience. Great speakers ask their audience questions. They have fun with their audience. They actively seek questions from their audience. And they even get their audience members to interact with each another. Next time you give a presentation, create a conversation with your audience.

4. Add Sizzle

In advertising, as the saying goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.

So there you go …1) WIIFM, 2) Passion, 3) Involvement and 4) Sizzle. Do any one of these and you’ll grab your audience. Do all four and no one will ever stick their pencil in the projector while you’re speaking. Team Work
There is no doubt that team work is more efficient than individual work. It is true, but not in all cases. Often working in teams gives individuals a chance to avoid the responsibility. In this article I will discuss team work.Frederick W Taylor and his Scientific Management had a negative view on teams. If the employees were allowed to form groups, Taylor believed efficiency and productivity would decrease. His reason was called soldiering; if employees were given responsibilities and allowed to goes, “You don’t sell the steak, you sell the sizzle.” Same goes for giving a presentation. You must add interest and intrigue to your content. (And don’t say, “Well what I talk about isn’t very exciting. Heck, thumbtacks can be made exciting if you know how.) Many of my clients have been successful in using everything from M&M’s to motorcycles to make their presentations memorable. Next time you present, use more stories, analogies, props, surprising statistics, themes quotes and activities. The opportunities are endless.

So there you go …1) WIIFM, 2) Passion, 3) Involvement and 4) Sizzle. Do any one of these and you’ll grab your audience. Do all four and no one will ever stick their pencil in the projector while you’re speaking.

Kevin Carroll teaches executives how to develop and deliver outstanding presentations and speeches. He is also the co-author of Make Your Point! (Available on Amazon) To contact Kevin, or for more speaking tips, go to: www.kevincarroll.com

Contact: Kevin Carroll President, Carroll Communications 2 Broad Street Westport, CT 06880 (203) 226-6493

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