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Casual Articles - Balancing the Highs and Lows of Business Videos
The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn’t get lost in the mix.As president of a copywriting firm that writes and edits dozens of online projects a year, I've come across several common blunders t
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same techn
Face it. Financial bottom lines are affected by the fact we live in a world that judges a book by its cover. Pretty singers sell more records, court cases rank higher in the news if the person is attractive, and politicians are elected based on their image as much any other factor.Looking at your own industry, don’t you have to fight the public’s perceptions? We see it on TV and in
Consider this example. A manager surveys the employees who report to her asking them what they need to provide better customer service. A majority says they need a certain new technology. The manager responds by supplying the technology and asks you to create a training video to support its implementation.
How much will you need to motivate this audience to watch this video?
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same techno
What is the importance of sampling in survey research? This question, if rephrased like this - can survey research be done without sampling? The answer will definitely be a big no. After all, what is a sample? A sample in survey research is nothing but a small portion of the population being put under the scanner for the study. Let's take a real life example. Suppose we want to buy five kilo
How much will you need to motivate this audience to watch this video?
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same techn
Brand Identity is simply the promise a company makes to its customers. It may be purely the function of a product, or it can be personality or values-oriented. Whatever it is, it’s something companies all over the world attempt to leverage as a way of strengthening their businesses.Why is Brand Identity important?A b
How much will you need to motivate this audience to watch this video?
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same techn
"We're just so busy and have too much on our plates, but we know we have to find time to measure performance - it's too important not to."Sound familiar? I've been hearing complaints like this more and more frequently over the last year or two. And you don't have to look too far to see the nasty consequences of trying to do too many things: half-baked strategic direction, most project
Not much, probably. They’re getting exactly what they want. Your best efforts will go into creating a well-paced, clear presentation of how to use the technology.
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same techn
Were you looking for a good product which you can buy cheap and sell double the price? Well then, you are in luck because this article will tell you how you can use these customizable rubber silicone wristbands for profit.I have stumbled upon this great product called rubber silicone wristbands. These wristbands are highly customizable and can be bought wholesale or retail. They can b
Compare that video to one requested by a manager whose company is experiencing downsizing and other problems. She decides to introduce the same technology, but the employees have had no input concerning the choice. In fact, they suspect the technology will be used to replace them.
Same content, but now what is your challenge?
Keep this in mind: people will not listen to facts, until you recognize their feelings and motivation.
To identify the "threshold motivation" of your audience (or how they are likely to feel at that moment when they sit down to watch your video), here are some questions to ask:
·What's happening in the company, department, or marketplace right now? How does the audience feel about this? ·How does the audience feel about the topic of this video? Any preconceptions-positive
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