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  • Casual Articles - The Letterhead of the 21st Century

    If You are the CEO, What Do You Do?
    I have been reading the comments recently posted on a major website about a company that began by helping people beautify their homes.They did this by providing great products at a great price backed by excellent Customer Service.This is the success formula that has been the backbone, cornerstone and foundation of every single great Customer Service organization since the dawn of man.Great products at a great price backed by excellent Customer Service.I read a lot of that post and the comments from Customers and the thing that shouts out is the lack of friendly, caring and response-able personnel. In a
    orporate interactive forms or clickable links to your website
  • keep your brand, service or product top of mind with your clients (become on-sellers of your business)
  • load automatically for ease of use and control of company branding
  • give you an electronic letterhead for every email message you and your staff send.
  • Consistency and standardisation is the key when you and your staff are communicating your message to the outside world. You could probably build a dynamic email or letterhead for yourself by putting a few logos or images on an email in a html format. Chances are though that either you will make the resulting file way too large and it will take forever to download on the other end (upsetting the end user) - or the look and design of your email will not look the same on the other end (due to different email applications). As well there is a good chance of your email getting picked up by the SPAM filter. There are a number of te
    What's Next? A Guide to Marketing Your New Business
    Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Here are some tips for marketing your new and growing business.Know & Understand your CustomersFind out or decide who your customers will be. Then find out as much as possible about them. Consider the needs of customers, and make sure your business or product fulfils those needs. Look at factors such as where they live, their age, their gender, how much they earn, their interests and pastim
    I have been in business for 16 years in a variety of industries - but what was common for all, was I would never let my staff mail out a letter unless it was on a company letterhead.

    It didn't matter if that letter was to a prospective customer, to pay an account, or to the Prime Minister, - any correspondence leaving our premises had to be on a letterhead and neatly presented.

    So the question I pose - as a business owner would you/or do you, allow your staff to send out company quotes, mail outs, or even general correspondence on a plain piece of paper - or not on company letterhead? I thought not... In today's fast paced world - email and computer generated correspondence is fast replacing the old, print, mail and post scenario common from yesteryear. Thus it comes to a great surprise that a number of small and medium sized businesses and their owners have not adapted their circumstances to suit the modern cyberspace world and continue to allow their staff to send out plain paper mail - via email.

    Yes - plain paper email - messages, correspondence, quotations, and letters without any company logos or references.

    True Story My girlfriend was sourcing quotes recently, for some shutters at home.

    She had asked 2 companies to quote - and they both came in approximately around $10 000.

    She brought the two quotes home for us to both make the decision on who we would choose to install them. The first quote I looked at was professionally presented on a company letterhead and came with some colour brochures of the shutters.

    However, the second quote (the least expensive quote) was on a plain piece of paper with no logos or company description on it. At the bottom it simply said - Thanks Craig.

    My immediate and gut reaction was to go with the more expensive, better and professionally presented quote - as the shutters were costing a small fortune, I wanted quality work and needed to deal with a reputable company.

    I was later informed that the second cheaper quote had come via email.

    That may have been the case - but how many people are judging you and your company on the initial presentation, like I did in my shutter purchase.

    Worse still - how many $10 000 jobs was this company losing because of the way they were presenting their quotes - via a plain email format?

    Email has come a long way since its inception as a plain text form of correspondence. Today's email can be a combination of visually rich images and interactive elements, clickable links and interactive forms, which engage the receiver.Even the more exotic things can now be done in an Email, such as embedding sound or video data.

    I pose another question? Do you or your staff currently have a signature file at the bottom of every email correspondence? If you are asking what is a signature file? - then I am assuming you don't. A signature file is the set of text that you attach to the end of all of your emails that identifies you, your company's products and services. A signature file generally contains the name of the person who is writing the mail, the business or company name, preferred means of contacting the person or the company, and the information showing the benefits of contacting the person or the company.

    Dynamic Emails however are the next generation of signature files. A dynamic email is principally a 21st century letterhead, incorporating the basics of a signature file into a fully interactive letterhead for your business.

    Dynamic emails let you and your staff
    • send personalised and professional emails that are company standard and consistent
    • have visually appealing messages that make your company stand out from your competitors.
    • incorporate interactive forms or clickable links to your website
    • keep your brand, service or product top of mind with your clients (become on-sellers of your business)
    • load automatically for ease of use and control of company branding
    • give you an electronic letterhead for every email message you and your staff send.
    Consistency and standardisation is the key when you and your staff are communicating your message to the outside world. You could probably build a dynamic email or letterhead for yourself by putting a few logos or images on an email in a html format. Chances are though that either you will make the resulting file way too large and it will take forever to download on the other end (upsetting the end user) - or the look and design of your email will not look the same on the other end (due to different email applications). As well there is a good chance of your email getting picked up by the SPAM filter. There are a number of tec
    Top 7 Ways Speaking Will Help You Create Visibility For Your Business
    One of the best ways to create visibility for yourself and your business is simply to start talking in front of a captive audience. That means seeking out every possible opportunity to speak in front of people who are interested in your subject.Why? Because:1. You establish yourself as an expert. No matter what your topic or how much experience you have in your field, once you stand in front of an audience you are perceived as an expert. The more often you speak, the more quickly you will notice that the perception becomes reality.2. Speaking introduces you to a whole new audience. You may be great at what yo
    cyberspace world and continue to allow their staff to send out plain paper mail - via email.

    Yes - plain paper email - messages, correspondence, quotations, and letters without any company logos or references.

    True Story My girlfriend was sourcing quotes recently, for some shutters at home.

    She had asked 2 companies to quote - and they both came in approximately around $10 000.

    She brought the two quotes home for us to both make the decision on who we would choose to install them. The first quote I looked at was professionally presented on a company letterhead and came with some colour brochures of the shutters.

    However, the second quote (the least expensive quote) was on a plain piece of paper with no logos or company description on it. At the bottom it simply said - Thanks Craig.

    My immediate and gut reaction was to go with the more expensive, better and professionally presented quote - as the shutters were costing a small fortune, I wanted quality work and needed to deal with a reputable company.

    I was later informed that the second cheaper quote had come via email.

    That may have been the case - but how many people are judging you and your company on the initial presentation, like I did in my shutter purchase.

    Worse still - how many $10 000 jobs was this company losing because of the way they were presenting their quotes - via a plain email format?

    Email has come a long way since its inception as a plain text form of correspondence. Today's email can be a combination of visually rich images and interactive elements, clickable links and interactive forms, which engage the receiver.Even the more exotic things can now be done in an Email, such as embedding sound or video data.

    I pose another question? Do you or your staff currently have a signature file at the bottom of every email correspondence? If you are asking what is a signature file? - then I am assuming you don't. A signature file is the set of text that you attach to the end of all of your emails that identifies you, your company's products and services. A signature file generally contains the name of the person who is writing the mail, the business or company name, preferred means of contacting the person or the company, and the information showing the benefits of contacting the person or the company.

    Dynamic Emails however are the next generation of signature files. A dynamic email is principally a 21st century letterhead, incorporating the basics of a signature file into a fully interactive letterhead for your business.

    Dynamic emails let you and your staff
    • send personalised and professional emails that are company standard and consistent
    • have visually appealing messages that make your company stand out from your competitors.
    • incorporate interactive forms or clickable links to your website
    • keep your brand, service or product top of mind with your clients (become on-sellers of your business)
    • load automatically for ease of use and control of company branding
    • give you an electronic letterhead for every email message you and your staff send.
    Consistency and standardisation is the key when you and your staff are communicating your message to the outside world. You could probably build a dynamic email or letterhead for yourself by putting a few logos or images on an email in a html format. Chances are though that either you will make the resulting file way too large and it will take forever to download on the other end (upsetting the end user) - or the look and design of your email will not look the same on the other end (due to different email applications). As well there is a good chance of your email getting picked up by the SPAM filter. There are a number of te
    Combine Postcard Marketing With Your Online Marketing Strategy
    Letting people know about your business Web siteYou can’t set up in cyberspace and expect customers to just come to your business Web site. You have to let them know you are there. And, while there are people who look online, there are still plenty of others who are not as Web savvy as you would like them to be. For those folks, you need an offline marketing strategy to get them to your business Web site. This is where the postcard comes in. Put your Web address on an attractive postcard to create interest in your business Web site. Postcard marketing is uniquely compatible with online marketing:Postcard marketing i
    a small fortune, I wanted quality work and needed to deal with a reputable company.

    I was later informed that the second cheaper quote had come via email.

    That may have been the case - but how many people are judging you and your company on the initial presentation, like I did in my shutter purchase.

    Worse still - how many $10 000 jobs was this company losing because of the way they were presenting their quotes - via a plain email format?

    Email has come a long way since its inception as a plain text form of correspondence. Today's email can be a combination of visually rich images and interactive elements, clickable links and interactive forms, which engage the receiver.Even the more exotic things can now be done in an Email, such as embedding sound or video data.

    I pose another question? Do you or your staff currently have a signature file at the bottom of every email correspondence? If you are asking what is a signature file? - then I am assuming you don't. A signature file is the set of text that you attach to the end of all of your emails that identifies you, your company's products and services. A signature file generally contains the name of the person who is writing the mail, the business or company name, preferred means of contacting the person or the company, and the information showing the benefits of contacting the person or the company.

    Dynamic Emails however are the next generation of signature files. A dynamic email is principally a 21st century letterhead, incorporating the basics of a signature file into a fully interactive letterhead for your business.

    Dynamic emails let you and your staff
    • send personalised and professional emails that are company standard and consistent
    • have visually appealing messages that make your company stand out from your competitors.
    • incorporate interactive forms or clickable links to your website
    • keep your brand, service or product top of mind with your clients (become on-sellers of your business)
    • load automatically for ease of use and control of company branding
    • give you an electronic letterhead for every email message you and your staff send.
    Consistency and standardisation is the key when you and your staff are communicating your message to the outside world. You could probably build a dynamic email or letterhead for yourself by putting a few logos or images on an email in a html format. Chances are though that either you will make the resulting file way too large and it will take forever to download on the other end (upsetting the end user) - or the look and design of your email will not look the same on the other end (due to different email applications). As well there is a good chance of your email getting picked up by the SPAM filter. There are a number of te
    Part-Time Work and Freelance Jobs - Online Resources Help Moms Locate Real Work and Projects
    In the past decade, being a stay-at-home-mom became a popular trend, which was highly publicized in the media. Many women happily traded successful careers to stay home and raise their kids. Years later, as their children are now reaching school age, some of these women want to return to the workforce on a part-time basis in order to balance their desires for professional involvement with the changing needs of their families.“Ideally, I want to find part-time work I can do from home while the kids are in school,” says Kelly Cantley, a former marketing executive living in Canton, GA. “I love being a stay-at-home mom, and I
    ng what is a signature file? - then I am assuming you don't. A signature file is the set of text that you attach to the end of all of your emails that identifies you, your company's products and services. A signature file generally contains the name of the person who is writing the mail, the business or company name, preferred means of contacting the person or the company, and the information showing the benefits of contacting the person or the company.

    Dynamic Emails however are the next generation of signature files. A dynamic email is principally a 21st century letterhead, incorporating the basics of a signature file into a fully interactive letterhead for your business.

    Dynamic emails let you and your staff
    • send personalised and professional emails that are company standard and consistent
    • have visually appealing messages that make your company stand out from your competitors.
    • incorporate interactive forms or clickable links to your website
    • keep your brand, service or product top of mind with your clients (become on-sellers of your business)
    • load automatically for ease of use and control of company branding
    • give you an electronic letterhead for every email message you and your staff send.
    Consistency and standardisation is the key when you and your staff are communicating your message to the outside world. You could probably build a dynamic email or letterhead for yourself by putting a few logos or images on an email in a html format. Chances are though that either you will make the resulting file way too large and it will take forever to download on the other end (upsetting the end user) - or the look and design of your email will not look the same on the other end (due to different email applications). As well there is a good chance of your email getting picked up by the SPAM filter. There are a number of te
    Have You Ever Felt There Was Always Too Much Month Left Over At The End Of The Money? Stuart Goldsmi
    Do people choose to be wealthy or poor? Do you have the power to change your financial state for the better with a positive attitude?Hey, Carrie Castro here. I heard about this amazing new product called The Midas Method System that will show you the step-by-step process on how to achieve all your financial goals with the help of this audio set of seven interviews with the mysterious multi-millionaire Stuart Goldsmith.Stuart describes the deepest secrets of the inner circles of the independently rich. I think it’s about time; it’s only fair to spread the wealth instead of keeping it to a select few. I know we could
    orporate interactive forms or clickable links to your website
  • keep your brand, service or product top of mind with your clients (become on-sellers of your business)
  • load automatically for ease of use and control of company branding
  • give you an electronic letterhead for every email message you and your staff send.
  • Consistency and standardisation is the key when you and your staff are communicating your message to the outside world. You could probably build a dynamic email or letterhead for yourself by putting a few logos or images on an email in a html format. Chances are though that either you will make the resulting file way too large and it will take forever to download on the other end (upsetting the end user) - or the look and design of your email will not look the same on the other end (due to different email applications). As well there is a good chance of your email getting picked up by the SPAM filter. There are a number of techniques a professional will use in ensuring that your companys' dynamic emails are consistent modern day letterheads.

    Is it time you invest in some online stationary?

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