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Casual Articles - Know Thy Enemy
Business cards can be an ongoing advertisement of your business. Unlike flyers they will not just be tossed away in the nearest trash can. Most people tend to keep these cards in a safe place to be referred to whenever they are looking for something in particular.If you look at this little card as b
Can you imagine what sort of impact your tender documentation would have if you showed a favou
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.Th
Most bidders have a feeling about who else is bidding but they dont spend much time doing their homework to really find out. This lack of investigation can work against them.
Spending time investigating the major players in the race, their strengths and weaknesses in relation to the selection criteria will give you an added advantage.
Determine how you compare with your major competitors (favourably and not so favourably) and write it down.
If you find that your company stands out head and shoulders above your competitors, you can include a version of your competitor analysis in the form of a Comparison Chart in your documentation. Make sure you compare apples with apples, fact vs. fact in a chart format, pointing out your strengths and the weaknesses of your competitor.
BE CAREFUL: If you are going to undertake this activity, before proceeding, always seek legal advice or you could get yourself into lots of hot water. You must include ONLY undisputable facts.
Here's an example ...
Do you remember the advertisements featuring Herron Pharmaceutical Company, where it compares their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerful direct comparison with Panadol, which is a known fact the company is Australian-owned. Because it is a fact, they can legally do it.
Can you imagine what sort of impact your tender documentation would have if you showed a favour
Working as a virtual assistant, my clients often ask me about contact management and what my advice is on storing contacts. I think this tends to be a struggle with a lot of people who work in both the offline and online world. I hope that I can help clarify what my recommendations are for contact management
Spending time investigating the major players in the race, their strengths and weaknesses in relation to the selection criteria will give you an added advantage.
Determine how you compare with your major competitors (favourably and not so favourably) and write it down.
If you find that your company stands out head and shoulders above your competitors, you can include a version of your competitor analysis in the form of a Comparison Chart in your documentation. Make sure you compare apples with apples, fact vs. fact in a chart format, pointing out your strengths and the weaknesses of your competitor.
BE CAREFUL: If you are going to undertake this activity, before proceeding, always seek legal advice or you could get yourself into lots of hot water. You must include ONLY undisputable facts.
Here's an example ...
Do you remember the advertisements featuring Herron Pharmaceutical Company, where it compares their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerful direct comparison with Panadol, which is a known fact the company is Australian-owned. Because it is a fact, they can legally do it.
Can you imagine what sort of impact your tender documentation would have if you showed a favou
If you've ever bought shoes for a teenager, then you know first-hand about the pains associated with fast growth. Just when one pair seems barely broken in, it's time for a bigger size! Similar to a parent who can't ignore the urgency of meeting the changing needs of a constantly growing child, the leader of
BE CAREFUL: If you are going to undertake this activity, before proceeding, always seek legal advice or you could get yourself into lots of hot water. You must include ONLY undisputable facts.
Here's an example ...
Do you remember the advertisements featuring Herron Pharmaceutical Company, where it compares their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerful direct comparison with Panadol, which is a known fact the company is Australian-owned. Because it is a fact, they can legally do it.
Can you imagine what sort of impact your tender documentation would have if you showed a favou
It seems odd to think of a person opening a shop, knowing that they're not at all interested in selling or in face-to-face interaction with customers. But that's exactly what many Internet business owners have done. And they've done it well.The Internet has opened doors to a new breed of entrepreneurs
Here's an example ...
Do you remember the advertisements featuring Herron Pharmaceutical Company, where it compares their brand of Paracetamol with Panadol? There are similarities in both their products, such as the mini-caps they both have. However, the point of difference that they stress in the advertisement is that Herron Pharmaceuticals is 100% Australian-owned, which means that your money is staying in Australia. Their ads use a very powerful direct comparison with Panadol, which is a known fact the company is Australian-owned. Because it is a fact, they can legally do it.
Can you imagine what sort of impact your tender documentation would have if you showed a favou
Ponzi schemes are hot and even its illegal they always will be hot. if you go to some online forums on how to make money online you will see members posting threads promoting ponzi schemes and even the so called hyips are most of the time a ponzi scheme.No matter what they have told you the c
Can you imagine what sort of impact your tender documentation would have if you showed a favourable and FACTUAL comparison between your company and one of your major competitors? Of course, the information that you present would have to be backed up by proof.
When performing an analysis of your competitors, you need to look at the major players and evaluate them on a number of criteria. These could include: features of their product or service, guarantees, ranges of services, size or staff and longevity.
For more tips and information about getting to know your enemy go to
http://www.wordsthatsell.com.au
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