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    Brand Identity and the CEO
    This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful brand initiatives have in common?” he asked. I shared an observation with him based on many years of having similar conversations
    ting or event,
    Lie About Your Credentials, Kill Your Career
    Excerpted from The Truth About Getting your Point Across...And Nothing But the Truth.Notre Dame football coach George O’Leary resigned five days after being hired, admitting he lied about his academic and athletic background. O'Leary claimed to have a master's deg
    If you are considering hiring a speaker for your next meeting or event,
    Career Advice- Dreams Don't Make The Car Payments
    It’s very difficult to get there if we don’t know where we want to go.Do you know of anyone who disagrees with the common sense wisdom of setting a final destination and having a plan for the journey before beginning a trip? Dreaming about it won't make it a reali
    sidering hiring a speaker for your next meeting or event,
    The Art Business: A Great Opportunity
    Searching for a legitimate business opportunity takes time and research. There is no business opportunity that you should ever get into that makes unrealistic demands. If there is a sense of urgency, a one time only offer that ends tomorrow, or an extremely reduced price
    g a speaker for your next meeting or event,
    Elevator Pitches Are The Networking Equivalent Of Email Spam
    Let's say the you are at a business networking function and a salesperson walks up to you and says the following:"Are you tired of the nitty-gritty chores involved with running your business? Need assistance with one of your projects? My company takes care of the
    your next meeting or event,
    Measuring Training Effectiveness: How to Get Started
    Why Measure Training Effectiveness?You may have been asked by your manager to start to measure the effectiveness of the training programs you provide. Training resources may be shrinking as your client managers complain more often and more loudly
    ting or event, consider hiring a motivational humorous speaker. You can

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