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Casual Articles - Forget The Story You're Promoting - Here's What Journalists Really Want From PR People
Why the business card grab is not why you are there? So how do you obtain the card and show interest that gains confidence?One of the things I am also always asked is, "How do you collect cards?" and “What do you do with them when you get them back to the office?” What really happens when you collect business cards? Often they get put into a pocket with many others. Have you ever collected cards to later find out that you have no idea who the person was? This happens all the time. It is probably better to pick a f
The days are long gone when managers felt free to sit on the phone for half an hour, providing an in-depth job reference for a former colleague or subordinate. These days, HR departments are cracking down on renegade reference-givers, restricting references to the basic facts of job title, start date and ending date.The good news is that managers are off the hook when it comes to providing job references for former subordinates or co-workers IF they (the managers) still work for the employer. But when a former work
When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the walking, talking answer to the Rubik’s cube puzzle of how to gain the attention of the media. If only it
One of the major benefits, if not THE benefit of process orientated approaches to managing your IT services and infrastructure is that it enables continuous improvement.This means that you are never totally satisfied with the current state of affairs and that you always want to improve your services. I mean, it is the way life is to always set higher standards or aim for higher goals, otherwise life can become a little boring.The reason why ITIL enables continuous improvement is that it allows you to measure
When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the walking, talking answer to the Rubik’s cube puzzle of how to gain the attention of the media. If only i
If youd like to offer professional home inspection services there are a number of training programs and courses you can take - some of them online. From one online home inspection training provider we found the courses that teach the creation of a home inspection report.Included in this report are the overall condition of the home, with specific attention to the plumbing and electrical systems, the heating and cooling equipment, the siding and the roof, the foundation and the homes frame. This particular home inspe
When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the walking, talking answer to the Rubik’s cube puzzle of how to gain the attention of the media. If only i
Is there an electronic medical record system ready for the 21st century? Is there an affordable electronic medical record system? Can a good EMR help to reduce my business’s medical liability expenses?21st Century Specs You Need for Your EMRThis is a time of fast-paced business. To be blunt, if your current EMR does not keep up with 21st century needs, than your medical practice will experience something similar to driving down a road filled with potholes. No matter how fast you try to move, you will keep g
Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.Say thank youEveryone wants to hear 'thank you'. The easiest way to say thank you is verbally - but the most powerful and memorable is with a hand written note. We receive so few hand written notes tha
Landing media placements is at least as much about art as it is science.
But it’s also about you and who you are as a PR person. What did I learn in two decades of writing and editing for newspapers, magazines and news services?
First of all, a PR pro doesn’t need a journalistic pedigree to succ
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