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  • Casual Articles - 35 Quick Tips for Writing A Press Release

    Expanding Expansion Joint Choices
    Any device that contain one or several bellows that function by absorbing dimensional changes are considered expansion joints. These dimensional changes are often due to thermal expansion or pipeline contraction. The expansion joints relieve stress on flexures and angles due to slab confinement. Usually, t
    ease by first class mail.
    33. Don't use any type of labels, including your return
          address.
    34. Add "PRESS RELEASE" and "Release Date:" on outside of
          envelope.
    35. Places to send press releases: writers@[magazines];
          writers@[newspapers]; trade journals in your industry;
          print magazines on the topic; online agencies that
          distribute news rele
    It is Not a Bird or a Plane
    It's a balloon!Well, it's an advertising helium balloon, to be more precise. That's right, more and more creative means are added to expand non-traditional advertising, and the latest addition is advertising helium balloons. To be figuratively, as well as literally be above the competition, these ad
    Layout
    1.   1-2 pages in length.
    2.   Double-space.
    3.   1.5 to 2 inch margins.
    4.   Use company stationary with logo and slogan.
    5.   Avoid bright or dark-colored paper.
    6.   Center "News Release" at top.
    7.   Place a "release date" under "News Release".
    8.   On second page, type "page 2".
    9.   Use company stationary with logo and slogan on page 2.
    10. Leave out "release after" date on second page, all
          else should be the same.
    11. At end of press release, type "-30-" or "# # #".
    12. Include both black & white, color, and a variety of font
        sizes (but no more than four).

    Format
    13. Inverted pyramid (biggest point or major message first).
    14. Straight to the point at the beginning.
    15. First and second paragraphs devoted to your main
          message.
    16. Secondary information comes AFTER main message.
    17. No pussyfooting around, be clear up front, at the very
          beginning.
    18. Don't go on and on.
    19. In the third section, establish a connection with you.
    20. Use a problem/solution format.
    21. Comparing and contrasting ideas can be inside the
          problem/solution format.
    22. Be careful of your facts, spelling and grammar
    23. Only one news release per e-mail or envelope.


    Information to Include
    24. Newsworthy information, not sales copy
    25. All the Who, What, When, Where, Why and How elements.
          Their order depends on level of importance.
    26. Enticing headline which summarize the material/news.
    27. Photos if available, or where they can be accessed
          in press section of your web site.  No stock images.
    28. No cover letter.

    Distribution
    29. Don't send press release out in a mass e-mailing
    30. Don't pester contacts
    31. Editors will not distribute anything sloppy, difficult
          to read, or understand.
    32. Mail release by first class mail.
    33. Don't use any type of labels, including your return
          address.
    34. Add "PRESS RELEASE" and "Release Date:" on outside of
          envelope.
    35. Places to send press releases: writers@[magazines];
          writers@[newspapers]; trade journals in your industry;
          print magazines on the topic; online agencies that
          distribute news relea

    Sample Interview Questions Can Prepare You For the Real Interview
    Before most people go in for a job interview, they will read over some sample interview questions to be prepared for what is expected of them. Some colleges and private schools require an interview in order for you to get accepted. If you've never done an interview before, you will want to know what questi
    . At end of press release, type "-30-" or "# # #".
    12. Include both black & white, color, and a variety of font
        sizes (but no more than four).

    Format
    13. Inverted pyramid (biggest point or major message first).
    14. Straight to the point at the beginning.
    15. First and second paragraphs devoted to your main
          message.
    16. Secondary information comes AFTER main message.
    17. No pussyfooting around, be clear up front, at the very
          beginning.
    18. Don't go on and on.
    19. In the third section, establish a connection with you.
    20. Use a problem/solution format.
    21. Comparing and contrasting ideas can be inside the
          problem/solution format.
    22. Be careful of your facts, spelling and grammar
    23. Only one news release per e-mail or envelope.


    Information to Include
    24. Newsworthy information, not sales copy
    25. All the Who, What, When, Where, Why and How elements.
          Their order depends on level of importance.
    26. Enticing headline which summarize the material/news.
    27. Photos if available, or where they can be accessed
          in press section of your web site.  No stock images.
    28. No cover letter.

    Distribution
    29. Don't send press release out in a mass e-mailing
    30. Don't pester contacts
    31. Editors will not distribute anything sloppy, difficult
          to read, or understand.
    32. Mail release by first class mail.
    33. Don't use any type of labels, including your return
          address.
    34. Add "PRESS RELEASE" and "Release Date:" on outside of
          envelope.
    35. Places to send press releases: writers@[magazines];
          writers@[newspapers]; trade journals in your industry;
          print magazines on the topic; online agencies that
          distribute news rele

    What You Should Know Before Implementing an ISO 9001 Quality Management System
    Successfully implementing an ISO 9001 Quality Management System depends on developing a clear understanding of seven aspects of the program, including:1. The purpose of a quality management system The principles of quality management are:Quality is achieved through conformance t
      beginning.
    18. Don't go on and on.
    19. In the third section, establish a connection with you.
    20. Use a problem/solution format.
    21. Comparing and contrasting ideas can be inside the
          problem/solution format.
    22. Be careful of your facts, spelling and grammar
    23. Only one news release per e-mail or envelope.


    Information to Include
    24. Newsworthy information, not sales copy
    25. All the Who, What, When, Where, Why and How elements.
          Their order depends on level of importance.
    26. Enticing headline which summarize the material/news.
    27. Photos if available, or where they can be accessed
          in press section of your web site.  No stock images.
    28. No cover letter.

    Distribution
    29. Don't send press release out in a mass e-mailing
    30. Don't pester contacts
    31. Editors will not distribute anything sloppy, difficult
          to read, or understand.
    32. Mail release by first class mail.
    33. Don't use any type of labels, including your return
          address.
    34. Add "PRESS RELEASE" and "Release Date:" on outside of
          envelope.
    35. Places to send press releases: writers@[magazines];
          writers@[newspapers]; trade journals in your industry;
          print magazines on the topic; online agencies that
          distribute news rele

    6 Key Ways to Distinguish Yourself as a Business Professional
    Regardless of your business area, with competition mounting it’s becoming increasingly difficult to stand out and get yourself and your business noticed. One crucial, but often neglected area that you can address immediately is your image as a professional. Here are 6 key ways you can help raise yourself h
    ts.
          Their order depends on level of importance.
    26. Enticing headline which summarize the material/news.
    27. Photos if available, or where they can be accessed
          in press section of your web site.  No stock images.
    28. No cover letter.

    Distribution
    29. Don't send press release out in a mass e-mailing
    30. Don't pester contacts
    31. Editors will not distribute anything sloppy, difficult
          to read, or understand.
    32. Mail release by first class mail.
    33. Don't use any type of labels, including your return
          address.
    34. Add "PRESS RELEASE" and "Release Date:" on outside of
          envelope.
    35. Places to send press releases: writers@[magazines];
          writers@[newspapers]; trade journals in your industry;
          print magazines on the topic; online agencies that
          distribute news rele

    Why Conventional Ads Suck...
    If you're in concurrence with over 90% of all business owners—Ads don't work! They're expensive, a low ROI, and all they do is fuel ad agencies to churn out more ridiculous rubbish.So why do most ads fail to bring in sales?Simple. If you browse the ads in your local paper, just about all of t
    ease by first class mail.
    33. Don't use any type of labels, including your return
          address.
    34. Add "PRESS RELEASE" and "Release Date:" on outside of
          envelope.
    35. Places to send press releases: writers@[magazines];
          writers@[newspapers]; trade journals in your industry;
          print magazines on the topic; online agencies that
          distribute news releases.

    (c) Copyright 2004, Catherine Franz.  All rights reserved.

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