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Casual Articles - 10 Tips for Tantalizing News Releases
The Human Resources Manager acts as a liaison between an employer and other employees, playing an important and vital role in business. An online degree in Human Resources Management prepares the graduate for a career related to recruitment, selection and termination of employees, as well as overseeing employees' training, compensation, benefits, and working conditions.Through a distance learning course, it is possible to earn 100
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is
How would you like to never have to worry about refunds again? I'm not talking about the refund where someone buys the wrong $5 widget. I'm talking about the High End Sale that took you an hour (or two) to complete. I mean the sale that made your day. Would you like to know how to make sure that sale doesn't come back?Why do customers cancel? Returns come in your door for one of a few reasons; 1) The customer saw your product for l
publications to sell more books?
Master the art of writing magnetic media releases
that attract attention of editors and publishers.
A media release (which also goes by its former
name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.
Because of its official sounding name, authors often
make the mistake of sounding like Sgt. Friday of the TV show "Dragnet" when they write the release, and make it Too fact oriented.
Don't forget that real live people, editors and
producers, must pull the release from the fax machine and be motivated to read it.
Motivating Editors and Producers to Read Your Release
In today's world, getting editors and producers to
actually read your release is a challenge. Every day,
people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard.
As the producer of a lifestyle TV show, I receive
upward of two hundred releases a week. However,
only a small percentage are both appropriate for the
show and grab my attention.
Below are 10 tips to help you write releases that get your message heard.
1. Write an attention grabbing headline.
Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If your headline doesn't hook them, they won't read
further.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is
Thanks to the Internet, e-commerce has made its indelible stamp on the business world by completely revamping how various companies and industries operate. And under that huge umbrella of “doing business on the Internet” falls a legendary business success story: eBay. What began in 1995 as a little website where approximately 10,000 individuals traded goods with one another during the first year, now has more than 135 million registered u
make the mistake of sounding like Sgt. Friday of the TV show "Dragnet" when they write the release, and make it Too fact oriented.
Don't forget that real live people, editors and
producers, must pull the release from the fax machine and be motivated to read it.
Motivating Editors and Producers to Read Your Release
In today's world, getting editors and producers to
actually read your release is a challenge. Every day,
people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard.
As the producer of a lifestyle TV show, I receive
upward of two hundred releases a week. However,
only a small percentage are both appropriate for the
show and grab my attention.
Below are 10 tips to help you write releases that get your message heard.
1. Write an attention grabbing headline.
Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If your headline doesn't hook them, they won't read
further.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is
Most people I know are like me –they like to spend a little more than they earn. An extra holiday here, an extra eating-out dinner or extravagant Christmas gifts for the kids. The head ache comes afterwards, and you know you must suffer a tighter budget maybe for weeks or months afterwards.Why do we to it? I think it is human to become tempted to buy things we like to have or wish to give to others in the world we live in tod
actually read your release is a challenge. Every day,
people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard.
As the producer of a lifestyle TV show, I receive
upward of two hundred releases a week. However,
only a small percentage are both appropriate for the
show and grab my attention.
Below are 10 tips to help you write releases that get your message heard.
1. Write an attention grabbing headline.
Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If your headline doesn't hook them, they won't read
further.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is
The other day I heard the exciting news that my friend, Sam a mad British film director (mad in a good way!), had his documentary film chosen to feature at several high-profile film festivals! The entire process from pre-production, filming on-location in Africa and clever editing required preparation, research, skill and cash!I realized that no matter the size of a film – blockbuster, indie flick or documentary - before it even ge
Below are 10 tips to help you write releases that get your message heard.
1. Write an attention grabbing headline.
Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If your headline doesn't hook them, they won't read
further.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is
Many people find the thought of preparing a media release a daunting project. They are intimidated by journalists or have no idea where to start. Many others approach media-release writing with a great deal of admirable courage and gusto, but little forethought or skill.By following a simple formula, and sticking to a handful of rules, you can write a clear and effective media release that has the best opportunity possible of being
3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is an art onto itself. The key
concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.
4. Be certain to include key information in a book
release such as your ISBN number, publication
date, page count and binding, and if you like
a small .jpeg of the cover.
5. You can increase your chances of
being booked on a radio station if you offer
to give away books on the show in your
release.
6. For media releases aimed at reviewers,
include information on how they can
get a book to review by email or fax.
7. Do not follow up to see if the recipient
received the release. If this is a show or
publication you are keenly interested in,
call them with "new information"
designed to create more excitement
in featuring you.
8. Keep a notebook with you and
jot down names of appropriate media
contacts as you read publications and
hear radio interviews.
9. Journalists and producers need you
and your news, but will lose respect if
you hammer them with releases that
don't apply to their market or beat.
Discriminate.
10. Keep a "swipe file" of
clever advertisements or headlines
you can refer to when you need
a creative boost.
copyright 2004 Marisa D'Vari All rights reserved
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