Tags |
|
|
Links |
|
|
Casual Articles - The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
Interviewing? Carry a portfolio of goodies to win the job.No, I don’t mean candy or sweets. When you go on an interview you should have some idea of what the prospective employer is looking for and what the job duties are going to be. This is what they are planning on buying from you. The skills necessary to perform the job are what you are selling. Take some examples of your skills and achievements with you on the interview. As a recruiter with 30 years experience I can tell you that this one suggestion will turn at least half your interviews into job offers.You can talk all you wa
2) Try to incorporate the reporter's first name also at the
beginning of the subject line.
3) If you know the name of the reporter's column, for instance
"Cooking with Linda", also try to incorporate that. One more
thing -- if the reporter doesn’t write a regular column, try to
at least include their beat (e.g. Joe, re: your future pieces on
the wi-fi industry).
With these three tips in mind, a successful e-mail subject line
might rea
Most people have heard about networking to attract new business and develop long-term relationships to increase referrals and increase sales in their businesses. Indeed it is a lot of fun to do business this way and it is much easier too. Networking events such as chamber of commerce mixers and social business type gatherings make a perfect place for such things. For those who are a little unsure of them selves there is another way.Consider if you will the online networking type sites like MySpace and the similar sites set up for small online businesses and professionals, which work much t
business. You probably also know that e-mail is the way most
publicity seekers get in touch with reporters to score that
precious coverage. Here’s what you don’t know: The vast
majority of e-mails sent to journalists never get read.
Bottom line: if your e-mails don’t get read, you have no shot at
getting the publicity you so desperately need.
Here's how to beat the odds:
Avoiding the Spam Trap
To a spam filter, your humble e-mail pitch may appear to contain
an array of trigger words and suspicious phrases. A server that
relayed your message may be on a blacklist - a "do not open"
list of known spammers. Or perhaps the filter’s having a tough
day and has decided to start blocking things arbitrarily. You
can’t prevent every instance of spam blocking, but you can take
some steps to help lessen the chances of your e-mail ending up in
a black hole.
The most important step is learning how spam filters think, and
creating e-mails that avoid the usual pitfalls. Fortunately,
you’ll find that -- once you can do this -- many spam triggers
are easily avoided.
Rather than taking up space here with all the how-to’s, allow me
to simply direct you a terrific site on the subject:
http://www.wordbiz.com/avoidspamfilters.html
Getting Your E-Mail Opened & Read
After beating the spam filter, next up is getting your e-mail
opened and read. The key: the subject line. No matter how on-
the-money your pitch, a subpar subject line will kill any chance
of getting the reporter’s attention. You’ve got one shot at
getting your e-mail opened, make the most of it with a killer
subject line.
Here’s how to do it: 1) Place the word "News" or "Press Info" or
"Story Idea" at the beginning of your e-mail subject line, in
brackets e.g.: [Story Idea]:
2) Try to incorporate the reporter's first name also at the
beginning of the subject line.
3) If you know the name of the reporter's column, for instance
"Cooking with Linda", also try to incorporate that. One more
thing -- if the reporter doesn’t write a regular column, try to
at least include their beat (e.g. Joe, re: your future pieces on
the wi-fi industry).
With these three tips in mind, a successful e-mail subject line
might rea
Used medical equipment has become a growing trend as the demand for quality medical equipment increases and the costs of purchasing medical equipment at full price becomes more difficult to do.Keep in mind that our economics are changing all the time and not all companies have a budget to spend as they please these used medical equipment for doctors, hospitals, non profit organizations and more need a way to provide up to date technology without the high costs of purchasing new medical equipment.The problem with used medical equipment is finding a reliable source that offers not onl
To a spam filter, your humble e-mail pitch may appear to contain
an array of trigger words and suspicious phrases. A server that
relayed your message may be on a blacklist - a "do not open"
list of known spammers. Or perhaps the filter’s having a tough
day and has decided to start blocking things arbitrarily. You
can’t prevent every instance of spam blocking, but you can take
some steps to help lessen the chances of your e-mail ending up in
a black hole.
The most important step is learning how spam filters think, and
creating e-mails that avoid the usual pitfalls. Fortunately,
you’ll find that -- once you can do this -- many spam triggers
are easily avoided.
Rather than taking up space here with all the how-to’s, allow me
to simply direct you a terrific site on the subject:
http://www.wordbiz.com/avoidspamfilters.html
Getting Your E-Mail Opened & Read
After beating the spam filter, next up is getting your e-mail
opened and read. The key: the subject line. No matter how on-
the-money your pitch, a subpar subject line will kill any chance
of getting the reporter’s attention. You’ve got one shot at
getting your e-mail opened, make the most of it with a killer
subject line.
Here’s how to do it: 1) Place the word "News" or "Press Info" or
"Story Idea" at the beginning of your e-mail subject line, in
brackets e.g.: [Story Idea]:
2) Try to incorporate the reporter's first name also at the
beginning of the subject line.
3) If you know the name of the reporter's column, for instance
"Cooking with Linda", also try to incorporate that. One more
thing -- if the reporter doesn’t write a regular column, try to
at least include their beat (e.g. Joe, re: your future pieces on
the wi-fi industry).
With these three tips in mind, a successful e-mail subject line
might rea
Have you ever got feedback from your customers about your products and services?If you did - What did you do with this feedback?Today I will show you how customer feedback can help you to improve your products and services and thus stimulate more sales.The other day Mary, one of my customers purchased some of my business tools to help her train some of her staff members back at her office. Yesterday I gave her a courtesy call to see how she was getting on. Strangely enough, she was having a bit of difficulty getting started with one of my tools but was too busy to call me; I
creating e-mails that avoid the usual pitfalls. Fortunately,
you’ll find that -- once you can do this -- many spam triggers
are easily avoided.
Rather than taking up space here with all the how-to’s, allow me
to simply direct you a terrific site on the subject:
http://www.wordbiz.com/avoidspamfilters.html
Getting Your E-Mail Opened & Read
After beating the spam filter, next up is getting your e-mail
opened and read. The key: the subject line. No matter how on-
the-money your pitch, a subpar subject line will kill any chance
of getting the reporter’s attention. You’ve got one shot at
getting your e-mail opened, make the most of it with a killer
subject line.
Here’s how to do it: 1) Place the word "News" or "Press Info" or
"Story Idea" at the beginning of your e-mail subject line, in
brackets e.g.: [Story Idea]:
2) Try to incorporate the reporter's first name also at the
beginning of the subject line.
3) If you know the name of the reporter's column, for instance
"Cooking with Linda", also try to incorporate that. One more
thing -- if the reporter doesn’t write a regular column, try to
at least include their beat (e.g. Joe, re: your future pieces on
the wi-fi industry).
With these three tips in mind, a successful e-mail subject line
might rea
Although not at the center of action, Infrastructure can make a difference. For instance when it is not there when you need it. The importance of infrastructure accompanies the growth of any (especially online) business. The more action, the more you need infrastructural support.A step in the design of this fundament for your business involves the capacity plan in which the capacity is calculated and the growth of traffic. The capacity of a building or even a physical bridge could easily be calculated but the capacity if a ever growing internet infrastructure depends on factors you cannot
After beating the spam filter, next up is getting your e-mail
opened and read. The key: the subject line. No matter how on-
the-money your pitch, a subpar subject line will kill any chance
of getting the reporter’s attention. You’ve got one shot at
getting your e-mail opened, make the most of it with a killer
subject line.
Here’s how to do it: 1) Place the word "News" or "Press Info" or
"Story Idea" at the beginning of your e-mail subject line, in
brackets e.g.: [Story Idea]:
2) Try to incorporate the reporter's first name also at the
beginning of the subject line.
3) If you know the name of the reporter's column, for instance
"Cooking with Linda", also try to incorporate that. One more
thing -- if the reporter doesn’t write a regular column, try to
at least include their beat (e.g. Joe, re: your future pieces on
the wi-fi industry).
With these three tips in mind, a successful e-mail subject line
might rea
Customized silicone bracelets are a hit these days. We can see people from all walks of life wear them. But what are these customized silicone bracelets good for anyway?Manufacturers offer these customized silicone bracelets to people with certain causes that they want to make known to the public. We can see from the phrase, “customized silicone bracelets”, what these manufacturers really offer- highly customizable rubber bracelets.These customized rubber bracelets are bracelets for a purpose. Usually, people have them customized for fundraising, business and product advertisements,
2) Try to incorporate the reporter's first name also at the
beginning of the subject line.
3) If you know the name of the reporter's column, for instance
"Cooking with Linda", also try to incorporate that. One more
thing -- if the reporter doesn’t write a regular column, try to
at least include their beat (e.g. Joe, re: your future pieces on
the wi-fi industry).
With these three tips in mind, a successful e-mail subject line
might read:
[Story Idea]: Linda, Here's a Tip for Your "Cooking with Linda"
Column
That’s a heading that will stand head and shoulders above the
rest.
Here are a few more e-mail do’s and don'ts: Do:
* Make the information you place in the subject line short and
to the point. Often, reporter's e-mail software cuts off the
subject at only a few words.
* Don’t get cute or be too vague in your subject line. For
example "Here’s a Great Story!" is vague and sounds like spam;
"This Will Win You A Pulitzer!" will make you look silly (unless
you’re delivering the scoop of the century, of course!).
* Try to make your most newsworthy points at the top of your e-
mail message - don't expect a reporter to scroll down to find the
news.
* Include your contact information, including cell phone, e-mail
address, regular address, fax number & website URL at the
beginning and end of the e-mail.
* Include a link to your website if you have additional
information such as: photos, press releases, bios, surveys, etc.
Don’t:
* Include more than a short pitch letter or press release in the
body of your e-mail.
* Allow typos or grammatical errors.
* Include an attachment with your e-mail. In this day and age of
sinister viruses, reporters automatically delete e-mail with
attachments.
* Place the following words (by themselves) in the subject line:
"Hi", "Hello" - the media's spam filters will pounce and
destroy.
* Send an e-mail with a blank subject line.
A cool tip: Use Google News (www.news.google.com) to search for
recent stories that have appeared relating to your industry or
field of interest. Then, e-mail the reporter directly (use a
subject line such as Re: Your July 5th piece on electric cars).
Give positive feedback on the story and let him know that, next
time he’s
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/34352/casualarticles-The-Ultimate-PR-Edge-Getting-Reporters-To-Open-Your-EMails.html">The Ultimate PR Edge: Getting Reporters To Open Your E-Mails</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/34352/casualarticles-The-Ultimate-PR-Edge-Getting-Reporters-To-Open-Your-EMails.html]The Ultimate PR Edge: Getting Reporters To Open Your E-Mails[/url]
Related Articles:
Home Business Opportunities And The Crux Behind Their Success (Part II)
Mortgage Broker Marketing: Can You Tell The Difference
Bookmark it:
|