Casual Articles - Business

What You Need To Know About Mercury Spill Kits
There are two types of mercury that pollute our environment. Methyl Mercury is more hazardous to humans and other animals than elemental mercury. The sources of methyl mercury are unknown. It is believed that methyl mercury is the result of bacteria that modifies elemental mercury and escapes from landfills into the air.Elemental mercury, found in urban storm water sediment is the result of fluorescent light, electrical switches, thermometers and other mercury containing devices that are not disposed of properly.Mercury is very dangerous to humans. The vapors from Mercury affects the nervous system. The lungs, kidneys, skin and eyes are all affected by Mercury. Mercury can have disastrous effects on fetuses and affect child development.Mercury is used is a wide variety of applications. Some of the most common places where Mercury is found includes: Light switches (Mercury conducts electricity) Paints.

s, women’s
magazines and other media outlets. Heck, yeah!

Petitions are an awesome way to create publicity from thin air --
and hardly anyone is using them for that purpose. Jump on this
idea and keep it to yourselves. This is one just for my Publicity
Insiders!

Here are my tips to create a story from thin air:

* Keep it light. Journalists know what you’re up to, and
they’ll play along if it’s all in fun. Think in terms of placing
the story in the "People in the News" column or with a "notes"
columnist who specializes in lighter stories. Don’t try to
pretend that your "Top 10 List" or online petition is
earthshaking news. Keep your tongue planted in your cheek and
you’ll have a much better chance of placement.

Networking in Government Circles in Washington DC; How to act Gay
When networking in government circles in Washington, DC it would behoove you to learn a little of the homosexual lingo even if you are not gay. There is an incredible underground gay network in Washington, DC that runs our government and they are highly involved with the Congressmen and Senators at the staff level. Many homosexuals are also very involved, as bureaucrats around Washington and you will need to work with them if you want to get anything done in that town.Why is this you ask? Well, probably because homosexual men are generally very social and they are good relationship builders kind of like women and without getting too much into stereotypes or prejudice let's just leave it at that. And really it doesn't matter why the fact is that it is and you will have to deal with it if you want to get things done in Washington, DC, as it is very much part of the social networking of the humans to try to run our government.Of course there is a

In an ideal world, your business would be overflowing with
newsworthy stories, and the media would be waiting with bated
breath for your next press release, ready to give you front page
coverage.

In the real world, however, it’s not always so easy to generate
real news. There are only so many hot new products or
breakthrough achievements with which a business can capture a
journalist’s attention.

So what do top publicists do to get news coverage for clients who
have no news to share?

They create opportunities for publicity from thin air. A good
publicist can quite literally invent a story that the news media
will eat up. And, best of all, they’re usually stories that can
be presented with little or no adjustment year after year.

Here are few of the ways you can create a great story from
scratch:

Start a Hall of Fame. There are two reasons for you to take a
look at http://www.publicityinsider.com/HallOfFame.asp -- my very
own Public Relations Hall of Fame. First, it’s filled with
examples of companies who have created great publicity stories
from thin air (the Pillsbury Bake-Off and the National Discount
Broker’s Duck Quack, to name a couple) and second, it’s an
example of a time-honored publicity technique -- the Hall of
Fame.

It couldn’t be easier. For your field, create a Hall of Fame,
induct some of your industry’s top luminaries, send out a press
release. You don’t need a marble-columned building or bronze
plaques. A simple press release (and maybe a supporting website
similar to the Public Relations Hall of Fame) will do the trick.
Each year, induct some more members and send out another release.
Really, it’s that simple.

Make a List. Mr. Blackwell made himself a household name with a
simple "Worst Dressed List". And the "Most Boring People of the
Year" list that gets huge press every year? It’s the creation of
a single, very clever publicist from New Jersey. And take a
look at one of the more recent lists to get massive publicity --
the Most Annoying People of the Year from AmIAnnoying.com (
http://www.amiannoying.com/2002/mostandleast.aspx).

The media simply devours lists. The best, the worst, the most,
the least, the top 10, the bottom 10, whatever. Is there actual
news here? Nope -- it’s just entertaining, fluffy and a bit
gossipy. In short, lists are the perfect fodder for an editor
seeking to balance out all the horror and sadness of a typical
news day with a bit of levity. Lists such as these are
practically the reason "People" columns in newspapers were
invented.

Craft an Index. Here’s a neat variation on the list concept.
Essentially a twist on the government’s cost of living index, a
publicity index is a fun way to quantify a trend.

Let me give you an example of a good index that generated strong
publicity year after year. Back in my agency days, one of our
clients was the company that imported Moet Champagne. Somewhere
along the line, a very sharp publicist had a brainstorm, and
invented "The Moet Index". It was basically a list of some luxury
items -- such things as a Maine lobster, a jar of Russian caviar,
a diamond bracelet and, of course, a bottle of Moet -- with the
total cost of all the items if one were to purchase them. The
number was compared with the amount they would have cost last
year, and the year before and -- voila -- the Moet Index was
born. The Index purported to ask the question "How much more
expensive is living the good life this year as opposed to
previous years?" The media loved it, and Moet had a nice annual
story. They simply tallied up the new numbers each year,
distributed a press release, sat back and counted the clippings.

Create a Petition. Is there a hot topic in your industry? A
growing controversy? Something people would like to see happen
that’s not taking place? Create a petition!

Thanks to the Internet, starting a petition drive is a breeze.
No need to stand outside supermarkets with a clipboard -- just
provide a link for your visitors and you’re off and running!
Sites such as PetitionOnline.com
http://www.petitiononline.com/petition.html allow anyone to
start a petition for free.

Take a look at some of the petitions on the site: "Operation
Keep Vanessa on General Hospital"; "Request to CBS to air the
Lane Bryant Lingerie Show"; "Declare Sept. 11 a National
Holiday"; "Eminem For President In 2004". Whether serious or
lighthearted, a petition that generates lots of signatures is a
great publicity hook.

For example, take a closer look at the "Lane Bryant Lingerie
Show" petition. It notes that, because 60% of women in America
wear at least a size 14, CBS should provide a plus-size fashion
show as a counterpart to its airing of the Victoria’s Secret
show. Now, I don’t know who was behind this petition, but
imagine if you ran a website for plus-size women, and you were
the one who started the petition. And let’s say you managed to
get 3000 people to sign the petition. Do you think you might have
a pretty good shot at getting coverage in newspapers, women’s
magazines and other media outlets. Heck, yeah!

Here are my tips to create a story from thin air:

Cheesecake Calendar Fundraiser
What exactly is a cheesecake calendar fundraiser? It's a calendar with 'tongue-in-cheek' photos of community members combined with delicious cheesecake recipes on every page. The cheesecake aspect gives it something of a naughty connotation, but it's really tasteful and all in good fun.Getting started Obviously, you'll need a photographer and your calendar models, so choose a theme and start hitting up possible volunteers. Ask a photographer to donate his or her services in exchange for free advertising. Get your models from amongst your group's leadership, prominent community members, politicians, teachers, etc.Choose a theme that is somewhat racy, funny, or offbeat. Everybody's heard of the English ladies garden club whose matronly models posed nude behind strategically placed props. The resulting scandal generated so much publicity that they sold millions of calendars and the story became a movie starring Helen Mirren.Think outside the

technique -- the Hall of
Fame.

Craft an Index. Here’s a neat variation on the list concept.
Essentially a twist on the government’s cost of living index, a
publicity index is a fun way to quantify a trend.

Create a Petition. Is there a hot topic in your industry? A
growing controversy? Something people would like to see happen
that’s not taking place? Create a petition!

Here are my tips to create a story from thin air:

DOMO's, Are You One?
He stood, gripping the sides of the counter, his fingers white knuckled from the strain. I'd seen my boss, Mr. Burke, stand there countless times before, studying the inventory, looking for just the right item for the customer, but I'd never seen him like this; his face and neck a livid red, his neck muscles strained, beads of sweat on a brow that only moments before had been dry.I heard Allison, his assistant whisper, "Go get Mrs. Burke." Someone scampered away, relieved to escape the tense scene. I stood there frozen, uncertain what was happening, even more uncertain what to do. After all, I was just part-time help, spending a few summer months between college semesters learning about the real world of business.In a few moments, Mrs. Burke appeared, sized up the situation with a quick glance at her husband's distraught face. She nodded for us to leave them alone. We were only too happy to oblige. As we walked towards the reception area, A

s these are
practically the reason "People" columns in newspapers were
invented.

Craft an Index. Here’s a neat variation on the list concept.
Essentially a twist on the government’s cost of living index, a
publicity index is a fun way to quantify a trend.

Create a Petition. Is there a hot topic in your industry? A
growing controversy? Something people would like to see happen
that’s not taking place? Create a petition!

Here are my tips to create a story from thin air:

Splitting a Brand Design Project Between Two Design Firms
I'm often asked if I could just do either the print side or the website side of a brand design project. And while that's certainly possible, I don't recommend it.Splitting a branding project typically results in a lack of consistency between pieces in your marketing kit. All of your brand materials should have similar design elements. When a project is split among different design firms, often those firms don't have a similar style, and you can wind up with print collateral, for example, that looks dramatically different from your website. In this case, when potential customers receive your business card and then go to your website, it might take them a moment to realize that they're in the right place... and that moment can affect the level of trust that you build with them. Since trust is one of the most important factors in the buyer/seller relationship, breaking this trust can have a poor effect on your sales.Projects are typically split up fo

to see happen
that’s not taking place? Create a petition!

Here are my tips to create a story from thin air:

Public Relations Concept for Kinkos
With all the Public Relations Campaigns going on all the time with large companies and corporations it is always difficult to out do the last promotion to strengthen the brand name. Although when using public relations to build good will in a local market and community it is almost mandatory that companies do this.A copy store like Kinkos can be a huge asset to a Community Policing or Neighborhood Business Watch Program. How so you ask? Well think how their business model operates for a moment if you will;KINKOS: Kinkos has delivery vans, which have colorful graphics and attract attention. Since they are 24 hours and many people use their stores at night, they will see the van in the parking lot. They will be driving that same van around during the day delivering orders to businesses. Kinkos may also be a resource to print flyers at their cost for your group; maybe even for free if they can advertise on the back. Talk to the store manager and see

s, women’s
magazines and other media outlets. Heck, yeah!

Here are my tips to create a story from thin air:

* Keep it positive. Mr. Blackwell is pretty tart in some of his
comments and, I suppose, one of his targets could up and sue him
one of these days. That probably won’t happen because he’s well-
established and a star who took him to court would end up looking
like a bad sport. Still, for your efforts, try to stay positive
and avoid criticizing, ridiculing or otherwise embarrassing
anyone. We live in a litigious society, and there are folks who
wouldn’t take kindly to finding themselves on the "Top 10
Buffoons of the Year" list. Let others take those chances. While
calling people boring, or annoying, or hideously dressed does
seem to generate attention, there are plenty of ways to succeed
taking an opposing approach. What about the most heroic, the
most inspiring, the coolest, the smartest, and so on? Let your
list, index, petition or Hall of Fame celebrate the positive in
our society or your industry, and it will reflect well on your
business.

* Keep it Relevant. To make it work for you, a created story
needs to fit your business. Mr. Blackwell is a designer, so a
worst-dressed list makes sense. It would do no good, however, for
a car dealership to put out such a list. Keep it relevant.Let
your story support your marketing message (e.g. Moet Index =
"Moet is part of the good life") and it will do more than fill
your clipping book -- it will fill your cash registers, too.

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Printing at present became the flesh and blood of advertising. It had efficiently worked hand in hand to print compelling prints ideal for business promotions, advertising, coupon, greeting cards, invitations and a lot more.

Have you ever tried to detach your professional life from your personal life? Then you know how difficult it is to accomplish. Despite your best attempts to keep the two separate, the quality and stability of your personal life often have a direct impact on the quality and success of your professional life.

Layoffs in today’s business world are common and with it comes the fear and anxiety of finding another job. With this in mind, here is a list of techniques that a person can use to help manage their stresses and anxieties in finding a new job.

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