Tags |
|
|
Links |
|
|
Casual Articles - The Four Seasons of Publicity - Building an All-Year Publicity
Deck fasteners are screws especially manufactured to fasten the many soft, thin planks of a wood en deck in place. Wooden decks must be able to withstand many different kinds of weather and corrosion, and so deck fasteners must be able to stand up to these elements just as well. Therefore, deck fasteners are usually coated with a weather-resistant coating that protects them from rust and corrosion. The coating is made of zinc plating. A steel screw plated with zinc is called a galvanized steel screw. A screw can also be coated in a ceramic material. Deck screws can also be made of stainless steel or high-copper-content screws, as these screws won’t stain the deck.Deck fasteners are designed to drill their own hole, drive downward gradually and easily, lay flat against the surface of the deck, and be difficult to extract once inserted. For this reas
keep their New Year’s resolutions can work here.
Key Dates and Events: Can you come up with a story angle to tie
your business into an event that typically generates lots of
coverage? Put on your thinking cap -- I bet you can! Here are
some key events during the First Quarter: Super Bowl, NCAA
Tournament, Easter, The Academy Awards.
Second Quarter: April - June
What the Media’s Covering: An "anything goes" time of year.
With no major holidays or huge events, April is a good time to
try some of your general stories (business features, new product
stuff, etc.) Light, fun stories work here, as a sense of "spring
fever" takes hold of newsrooms (journalists are human, you know.
They’re just as happy winter is over as you are and it’s often
reflected in the kind of stories they choose
Product life-cycles are shortening, with new products hitting the market faster and faster. At the same time, consumers are spending more time on the Internet looking for products and services, and seeking out suppliers who can deliver them with maximum value at a competitive price. This is a tough, challenging situation that should scare complacent businesses. But it offers exciting opportunities for smart business people who recognize the need to understand the external business environment and have the internal processes to enable them to quickly turn changes in the market into new products and services.Rapid History of Rapid GrowthBack in the 1980s the notion of an Information Superhighway was touted around the mainstream media. Over the next few years this mind-boggling notion went from a science fiction scenario to a slow but
project at a time. You’ve got a new product coming out in April,
so you send out a release in March. You’ve hired a new executive,
you’ll put out a release when she’s on board, etc.
For hard-core publicity insiders, though, there’s a rhythm to
generating coverage, based upon the natural ebb and flow of the
seasons. Such an approach can help you score publicity throughout
the year, and will help keep your eye on the ball from January
through December.
Essentially, a yearlong approach consists of two strategies:
- Timing your existing stories (new product introductions,
oddball promotions, business page features, etc.) to fit the
needs of the media during particular times of the year.
- Crafting new stories to take advantage of events, holidays
and seasonal activities.
Before we run through the four seasons of publicity, a few words
about lead time. In this age of immediacy (only a few seconds
separate a Matt Drudge or a CNN from writing a story and putting
it before millions), it’s easy to forget that, for many print
publications and TV shows, it can be weeks -- and sometimes
months -- before a completed story sees the light of day.
The phrase lead time simply refers to the amount of time needed
for a journalist to complete a story for a particular issue of a
magazine or episode of a TV news program. For example, a
freelancer for an entertainment magazine may need to turn in a
story on Christmas movies by September 15. That’s a lead time of
three months, time needed for the editor to review and change the
piece, the issue to be typeset and printed and distributors to
place the issues on newsstands before December. Lead time can
range from a day (for hard news pieces in newspapers) to a few
days (newspaper features) to a few weeks (weekly magazines) to
many months.
The longest leads are the domain of "women’s books" like Good
Housekeeping and Better Homes & Gardens. These publications
often have a lead time of up to six months, which means they need
information for their Christmas issues as early as May!
Here’s a tip to help you discover the lead time of a particular
publication you’re targeting: call the advertising department of
the publication and request a media kit. Since advertisers need
to know when their ads must be submitted, each issue’s lead time
is clearly stated in the media kit.
Factor the lead time into your planning as you look over the
following sections. If you have a great story idea for Rolling
Stone’s summer issues, you need to be on the ball well before
Memorial Day.
The Four Seasons of Publicity:
First Quarter: January - March
What the Media’s Covering: Early in the year, the media is
looking ahead. It’s a great time to pitch trend stories,
marketplace predictions, previews of things to expect in the year
ahead, etc. If a new President is being inaugurated, you’ll see
lots of "Will the new administration be good for the
(textile/film/cattle ranching/Internet/...or any other)
industry?" types of pieces. This is a good time to have
something provocative, or even controversial, to say about your
industry.
The media also likes this time of year to run "get your personal
house in order"sorts of pieces. Tax planning, home organizing,
weight loss, etc. Anything that’s geared toward helping people
keep their New Year’s resolutions can work here.
Key Dates and Events: Can you come up with a story angle to tie
your business into an event that typically generates lots of
coverage? Put on your thinking cap -- I bet you can! Here are
some key events during the First Quarter: Super Bowl, NCAA
Tournament, Easter, The Academy Awards.
Second Quarter: April - June
What the Media’s Covering: An "anything goes" time of year.
With no major holidays or huge events, April is a good time to
try some of your general stories (business features, new product
stuff, etc.) Light, fun stories work here, as a sense of "spring
fever" takes hold of newsrooms (journalists are human, you know.
They’re just as happy winter is over as you are and it’s often
reflected in the kind of stories they choose
Marketing is about getting your products and services into as many hands as possible, and then encouraging them to come back.What are you doing to get your products/services into more hands? Do you know how many people MUST be exposed to you and your products to get the needed results and dollars that you want THIS very month? There is a simple formula to do exactly that that we’ll discuss in another article. If you want that one, just ask.In the meantime, here’s an idea to get you in front of a lot more people.Partner with other companies to get your products in other people’s hands. First, let’s look at how much you are, or should be spending on marketing on a weekly and monthly basis. (Actually finding the number that you SHOULD be spending t
Before we run through the four seasons of publicity, a few words
about lead time. In this age of immediacy (only a few seconds
separate a Matt Drudge or a CNN from writing a story and putting
it before millions), it’s easy to forget that, for many print
publications and TV shows, it can be weeks -- and sometimes
months -- before a completed story sees the light of day.
The phrase lead time simply refers to the amount of time needed
for a journalist to complete a story for a particular issue of a
magazine or episode of a TV news program. For example, a
freelancer for an entertainment magazine may need to turn in a
story on Christmas movies by September 15. That’s a lead time of
three months, time needed for the editor to review and change the
piece, the issue to be typeset and printed and distributors to
place the issues on newsstands before December. Lead time can
range from a day (for hard news pieces in newspapers) to a few
days (newspaper features) to a few weeks (weekly magazines) to
many months.
The longest leads are the domain of "women’s books" like Good
Housekeeping and Better Homes & Gardens. These publications
often have a lead time of up to six months, which means they need
information for their Christmas issues as early as May!
Here’s a tip to help you discover the lead time of a particular
publication you’re targeting: call the advertising department of
the publication and request a media kit. Since advertisers need
to know when their ads must be submitted, each issue’s lead time
is clearly stated in the media kit.
Factor the lead time into your planning as you look over the
following sections. If you have a great story idea for Rolling
Stone’s summer issues, you need to be on the ball well before
Memorial Day.
The Four Seasons of Publicity:
First Quarter: January - March
What the Media’s Covering: Early in the year, the media is
looking ahead. It’s a great time to pitch trend stories,
marketplace predictions, previews of things to expect in the year
ahead, etc. If a new President is being inaugurated, you’ll see
lots of "Will the new administration be good for the
(textile/film/cattle ranching/Internet/...or any other)
industry?" types of pieces. This is a good time to have
something provocative, or even controversial, to say about your
industry.
The media also likes this time of year to run "get your personal
house in order"sorts of pieces. Tax planning, home organizing,
weight loss, etc. Anything that’s geared toward helping people
keep their New Year’s resolutions can work here.
Key Dates and Events: Can you come up with a story angle to tie
your business into an event that typically generates lots of
coverage? Put on your thinking cap -- I bet you can! Here are
some key events during the First Quarter: Super Bowl, NCAA
Tournament, Easter, The Academy Awards.
Second Quarter: April - June
What the Media’s Covering: An "anything goes" time of year.
With no major holidays or huge events, April is a good time to
try some of your general stories (business features, new product
stuff, etc.) Light, fun stories work here, as a sense of "spring
fever" takes hold of newsrooms (journalists are human, you know.
They’re just as happy winter is over as you are and it’s often
reflected in the kind of stories they choose
The federal Job search website has a mission to facilitate government job seekers to locate a job of their choice by walking them through the confusing and laborious maze of the federal employment process. The sea of information available within the government is extremely user-unfriendly and is not easy to understand by anyone, especially young job seekers fresh out of college. The criteria, thus, is to make things simple for job seekers by bringing the wealth of career and job related information to the forefront.What Should Be Your Criteria To Search For A Government Job?Having decided to go for a government job, you must decide on a particular type of job to target. The jobs available in Federal Government and State Government are not all same, as the departments are not the same, either.Where Do I Find Government Jobs?Bound
range from a day (for hard news pieces in newspapers) to a few
days (newspaper features) to a few weeks (weekly magazines) to
many months.
The longest leads are the domain of "women’s books" like Good
Housekeeping and Better Homes & Gardens. These publications
often have a lead time of up to six months, which means they need
information for their Christmas issues as early as May!
Here’s a tip to help you discover the lead time of a particular
publication you’re targeting: call the advertising department of
the publication and request a media kit. Since advertisers need
to know when their ads must be submitted, each issue’s lead time
is clearly stated in the media kit.
Factor the lead time into your planning as you look over the
following sections. If you have a great story idea for Rolling
Stone’s summer issues, you need to be on the ball well before
Memorial Day.
The Four Seasons of Publicity:
First Quarter: January - March
What the Media’s Covering: Early in the year, the media is
looking ahead. It’s a great time to pitch trend stories,
marketplace predictions, previews of things to expect in the year
ahead, etc. If a new President is being inaugurated, you’ll see
lots of "Will the new administration be good for the
(textile/film/cattle ranching/Internet/...or any other)
industry?" types of pieces. This is a good time to have
something provocative, or even controversial, to say about your
industry.
The media also likes this time of year to run "get your personal
house in order"sorts of pieces. Tax planning, home organizing,
weight loss, etc. Anything that’s geared toward helping people
keep their New Year’s resolutions can work here.
Key Dates and Events: Can you come up with a story angle to tie
your business into an event that typically generates lots of
coverage? Put on your thinking cap -- I bet you can! Here are
some key events during the First Quarter: Super Bowl, NCAA
Tournament, Easter, The Academy Awards.
Second Quarter: April - June
What the Media’s Covering: An "anything goes" time of year.
With no major holidays or huge events, April is a good time to
try some of your general stories (business features, new product
stuff, etc.) Light, fun stories work here, as a sense of "spring
fever" takes hold of newsrooms (journalists are human, you know.
They’re just as happy winter is over as you are and it’s often
reflected in the kind of stories they choose
Acoustics deals with the study of sound, that is of mechanical waves in liquids, gases and solids. The term ‘acoustic’ comes from ancient Greek and it refers to the ability of being heard. Acoustics studies the sound from production and control, through transmission and to reception and effects. The initial studies focused on mechanical vibrations and their radiations through mechanical waves. These studies are still continuing in the present. Waves and sound involve physical processes, which, in their turn, have various aspects that researchers are trying to focus on at the moment.What is now a science – acoustics- has been discover through trial and, more often than not, error and this process took hundreds of years. Studying sound waves, scientists have found physical principles which they can now apply to the study of all types of waves. The sou
Stone’s summer issues, you need to be on the ball well before
Memorial Day.
The Four Seasons of Publicity:
First Quarter: January - March
What the Media’s Covering: Early in the year, the media is
looking ahead. It’s a great time to pitch trend stories,
marketplace predictions, previews of things to expect in the year
ahead, etc. If a new President is being inaugurated, you’ll see
lots of "Will the new administration be good for the
(textile/film/cattle ranching/Internet/...or any other)
industry?" types of pieces. This is a good time to have
something provocative, or even controversial, to say about your
industry.
The media also likes this time of year to run "get your personal
house in order"sorts of pieces. Tax planning, home organizing,
weight loss, etc. Anything that’s geared toward helping people
keep their New Year’s resolutions can work here.
Key Dates and Events: Can you come up with a story angle to tie
your business into an event that typically generates lots of
coverage? Put on your thinking cap -- I bet you can! Here are
some key events during the First Quarter: Super Bowl, NCAA
Tournament, Easter, The Academy Awards.
Second Quarter: April - June
What the Media’s Covering: An "anything goes" time of year.
With no major holidays or huge events, April is a good time to
try some of your general stories (business features, new product
stuff, etc.) Light, fun stories work here, as a sense of "spring
fever" takes hold of newsrooms (journalists are human, you know.
They’re just as happy winter is over as you are and it’s often
reflected in the kind of stories they choose
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible. Some will market the old fashion way by placing ads in local newspapers while others will aggressively market on the Internet for less money. There are many online resources for marketing but the most attractive marketing medium is free online classifieds. The reason for this is obvious. It doesn't get much better than free. Thousands of people promote products and services everyday via online classified sites. Since classified sites are free users often do not bother to take the time to construct quality ads that sell. If your going to promote your product or service shouldn't it be done so you can get a reaction? The answers is yes!
keep their New Year’s resolutions can work here.
Key Dates and Events: Can you come up with a story angle to tie
your business into an event that typically generates lots of
coverage? Put on your thinking cap -- I bet you can! Here are
some key events during the First Quarter: Super Bowl, NCAA
Tournament, Easter, The Academy Awards.
Second Quarter: April - June
What the Media’s Covering: An "anything goes" time of year.
With no major holidays or huge events, April is a good time to
try some of your general stories (business features, new product
stuff, etc.) Light, fun stories work here, as a sense of "spring
fever" takes hold of newsrooms (journalists are human, you know.
They’re just as happy winter is over as you are and it’s often
reflected in the kind of stories they choose to run.). As May
rolls around, thoughts turn to summer. Now they’re looking for
summer vacation pieces, outdoor toys and gadgets, stories about
safety (whether automotive or recreational), leisure activities,
things to do for kids and so on.
Key Dates and Events: Baseball opening day, tax day (April 15),
spring gardening season, Memorial Day, end of school, summer
vacation.
Third Quarter: July - September
What the Media’s Covering: The dog days of summer are when smart
publicity seekers really make hay. Folks at PR firms are on
vacation, marketing budgets are being conserved for the holidays
and reporters are suddenly accessible and open to all sorts of
things. Get to work here, with creative, fun angles.
Entertainment-themed pieces do well in the summer, anything with
celebrities works, lighter business stories, new products, trend
pieces, technology news, back to school education-themed
articles, you name it. Reporters are about to get deluged once
again come September, so use this window of opportunity wisely.
Key Dates and Events: July 4th, summer movies, summer travel,
back to school.
Fourth Quarter: October - December
What the Media’s Covering: The busiest time of the media
calendar, the Fourth Quarter is when the business media turns
serious and the lifestyle media thinks Holidays, Holidays,
Holidays. Business angles need to be hard news. Fluffy trend
pieces won’t cut it, as business editors begin to take stock of
the state of the economy and the market. It’s a tough time to
put out a new product release. For the non-business media, think
Christmas. Christmas travel, Christmas gifts, Christmas cooking,
whatever. If you have a product or service that can be given as
a holiday gift, get on the stick early.
Nail down lead times for the publications you’re targeting, call
to find out who’s handling the holiday gift review article and
get your product in the right person’s hands in plenty of time --
along with a pitch letter or release that makes a strong case
about how what a novel, unusual or essential gift your product
makes. After Christmas, you have a brief window for "Best of the
Year", ""Worst of the Year" and "Year in Review" pieces. Be
creative -- the media loves these things.
Key Dates and Events: Labor Day, World Series, Thanksgiving,
Hanukkah, Christmas, New Year’s Eve.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/34346/casualarticles-The-Four-Seasons-of-Publicity--Building-an-AllYear-Publicity.html">The Four Seasons of Publicity - Building an All-Year Publicity</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/34346/casualarticles-The-Four-Seasons-of-Publicity--Building-an-AllYear-Publicity.html]The Four Seasons of Publicity - Building an All-Year Publicity[/url]
Related Articles:
How to Start a Business in California
Word-of-Mouth Marketing: Offer Incentives for More Referrals
Bookmark it:
|