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  • Casual Articles - Media Training: Exposing Reporter Tricks -- Three Tactics Designed to Get You

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    uite straightforward. But a good journalist will try to steer you “off message." He or she will use w
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    A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them – their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.

    This is not to suggest that you should view every encounter with reporters as adversarial. In fact, most interviews are quite straightforward. But a good journalist will try to steer you “off message." He or she will use w

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    make you look good or bad in the process is inconsequential to them – their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.

    This is not to suggest that you should view every encounter with reporters as adversarial. In fact, most interviews are quite straightforward. But a good journalist will try to steer you “off message." He or she will use w

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    y, and their goal is to elicit the most dramatic quotes possible from you.

    This is not to suggest that you should view every encounter with reporters as adversarial. In fact, most interviews are quite straightforward. But a good journalist will try to steer you “off message." He or she will use w

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    st that you should view every encounter with reporters as adversarial. In fact, most interviews are quite straightforward. But a good journalist will try to steer you “off message." He or she will use w
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    uite straightforward. But a good journalist will try to steer you “off message." He or she will use well-established tricks of the trade to get you to say things you didn’t intend to say, and some of those things might prove embarrassing when you see them in the newspaper the next day.

    By knowing some of the tricks of the reporting trade, you can maintain control of the interview and get the quotes you want. Below are three ways to avoid falling into a reporter's trap:

    1) Never Repeat a B

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