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  • Casual Articles - Writing A Press Release

    Goodbye Yellow Brick Road?
    If you remember the sonic boom of the early “faster-than-the-speed-of-sound” flights, then you may not be taken totally off-guard by the boom created across America during the “faster-than-you-can-say-hippie” employee shortages and knowledge loss expected to occur during the exodus of the baby boomers from the workforce. The start of what may be
    nted in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.

    Y

    Delegation: Decisions, Decisions, Decisions, oh' What to Delegate
    DECIDING WHAT TO DELEGATE: Once the benefits of delegation are established and obstacles removed, the next step in the delegation process is to decide what work can and should be delegated. In general, work to be delegated should adhere to the following guidelines: — It can be handled adequately down the line. — All necessary information for decision making is also avai
    News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure you
    answer "yes" to these key questions when writing your next press release:

    Is it easy to read?

    Editors look at hundreds of press releases every day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.

    Yo

    Storytelling: The Key to Personal and Professional Advancement
    In a very real sense, the single best way to advance in your career or build your business is to be a good story-teller. That probably sounds strange, so let me explain what I mean. I’m not saying you should become one of those people who can manipulate the facts and talk their way in and out of situations with no regard for anyone other than themselves. We have enough
    g your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure you
    answer "yes" to these key questions when writing your next press release:

    Is it easy to read?

    Editors look at hundreds of press releases every day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.

    Y

    Legal Restrictions
    A home-based business is subject to many of the same laws and regulations affecting other businesses and you will be responsible for complying with them.There are some general areas to watch out for, but be sure to consult an attorney and your state department of labor to find out which laws and regulations will affect your business.Zoningou
    answer "yes" to these key questions when writing your next press release:

    Is it easy to read?

    Editors look at hundreds of press releases every day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.

    Y

    The Dissatisfied Customer
    We, as small business people, naturally dislike complaints from our clients and customers. Because we're intimately involved with our home businesses, small businesses, or freelance careers, any complaint takes on a personal commentator. A dissatisfied customer is a direct reflection on our performance and a blow to our egos. The common reaction of small business people
    of press releases every day, and if your news release is difficult to read, they will throw it out. It should be on plain white paper and printed in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.

    Y

    You Will Always Have A Means Of Contact With Strangers
    You will always have a means of contact with strangers when you make use of business cards to advertise your business. You can hand them out to prospective customers wherever you are and passers by never object to taking one from you. This could be attributed to the fact that they are small and can be tucked into the recipients pocket or purse with ease.As tech
    nted in black ink. The main body of the release should be double-spaced and have at least a one inch margin all around the edges.

    Your letterhead should appear at the top of the first page to establish your identity.

    Have you double-checked your spelling and grammar?

    A good press release has no typographical or grammatical errors. If yours contains such errors you'll lose credibility; it will have the same effect as a badly written business letter or resume. The release should be typed.  Print out (or type out) a fresh copy for each person to whom you will send it. Do not send out poor-quality photocopies with dark staple marks or blotches.

    Did you include the s

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