Casual Articles - Business

Branding Company
OK, so your company has proven itself or shows promise that it will. You have a good product and a hungry market. You just need to take things to the next level to get their attention…but how? Many com

Here are a few key things you should know in order to write a successful op/ed feature

Sun Zi Art of War - Securing Loyalty Before Punishment
When the men are punished before their loyalty is secured, they will be rebellious and disobedient. If disobedient and rebellious, it is difficult to deploy them. When the loyalty of the men is secu

Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.

Of course they'd love to be in the New York Times, but that typically is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.

Here are a few key things you should know in order to write a successful op/ed feature.

Marketing an Auto Detailing Shop
How do you market an auto detailing shop? Well a couple of years back I was giving a speech at a College to some business students who appeared to be considering going on to get an MBA and so I posed t

ighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.

Of course they'd love to be in the New York Times, but that typically is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.

Here are a few key things you should know in order to write a successful op/ed feature

Most Feared Words In Business - A Manager's Self Talk
What follows is a conversation - one that happens all too often in business. The status quo, how managers have been trained, what got them to where they are, and business realities all play a part in t

es for newspapers.

Of course they'd love to be in the New York Times, but that typically is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.

Here are a few key things you should know in order to write a successful op/ed feature

27 Exhibiting Do's and Don'ts
1. Do: Research a show carefully before you decide to exhibit. Does this show attract a large number of people from your target audience? Tradeshow participation takes a lot of time, energ

is the purview of the mega-corporation. So, let's start closer to home at our local newspapers.

Here are a few key things you should know in order to write a successful op/ed feature

What is Workers' Compensation Fraud
What is FraudFraud occurs when a person knowingly or intentionally conceals, misrepresents, and makes a false statement to either deny or obtain workers' compensation benefits or insurance cover

Here are a few key things you should know in order to write a successful op/ed feature.

* Check your local newspaper's website to learn about their op/ed policy

* Tackle a subject currently getting coverage. This improves your chances of getting the piece published

* Include a short bio, and your contact information at the end of the piece. Also, have a head and shoulders photo available

* Focus on a single issue or idea

* Don't w

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At some point and time, whether it’s a collection of photos, memorabilia from vacations or decorating ideas that you would like to use, a scrapbook has always been a popular tool for compiling mementos. Here are 3 core reasons why applying this concept of scrapbooking to your strategic marketing plan can be beneficial for your business.

Business referrals are like the Holy Grail of marketing. By treating your current clients like gold you will receive many business referrals.

It’s critical that a business to business marketing strategy is maintained over time to keep that message in front of prospects. Repetition of a message that contains third party endorsements – over time – is the true formula for rapid expansion.

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