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  • Casual Articles - Do You Have Issues?

    Excessive Turnover (ET) Management
    This subject is addressed time and time again. Some retailers have more Store Manager and Assistant Manager positions open than they have filled. Take a look at on-line job sites and you’ll see that even large, well known retailers are t
    n to employees and allies as well as to media

    * legislative briefings for state and local officials on key issues

    * identification of "neutral" experts who agree with our positions

    * identification of other organizations to whom we can "hand-off" some issues

    * public opinion research on issues of importance

    * speakers bureau

    * id

    The 'S' Corporation is a Dinosaur
    The ‘S’ corporation is a dinosaur. It has been over-rated and overused as a ‘knee-jerk’ default entity choice when in fact its usefulness is limited to specific circumstances. Many well-meaning advisers have for years urged their clients
    Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.

    First of all, what is the objective of issues management? Typically, it is to proactively and responsibly identify and manage emerging or existing issues that can have an impact on our:

    * assets

    * position

    * image

    * competitiveness

    * performance

    Now, some companies become obsessed by issues management and dissect every small problem they foresee. We believe that keeping it simple is best. Identify a few issues that are most likely to materially affect you, determine the key concern each issue holds for you, determine how urgent it is, prepare an action plan, and then mount a focused attack.

    Tactically, there are a number of weapons available. First, is a strong, credible image. A proactive program to maintain this image could include:

    * an issues audit

    * media monitoring to detect existing or emerging issues of importance

    * aggressive media relations on issues of prime importance

    * reprints of favorable media coverage for distribution

    * a letter to the editor program that involves employees and allies

    * development of alliances with natural partners

    * writing of editorial/opinion pieces for submission to major media

    * development of position papers on key issues and distribution to employees and allies as well as to media

    * legislative briefings for state and local officials on key issues

    * identification of "neutral" experts who agree with our positions

    * identification of other organizations to whom we can "hand-off" some issues

    * public opinion research on issues of importance

    * speakers bureau

    * ide

    Don't Shy Away From the Limelight
    Visibility is the first step in building a solid reputation. Consumers that see your name displayed somewhere are more likely to use your product than if they’d never heard of you. So step out, let your voice be heard, and display your

    * assets

    * position

    * image

    * competitiveness

    * performance

    Now, some companies become obsessed by issues management and dissect every small problem they foresee. We believe that keeping it simple is best. Identify a few issues that are most likely to materially affect you, determine the key concern each issue holds for you, determine how urgent it is, prepare an action plan, and then mount a focused attack.

    Tactically, there are a number of weapons available. First, is a strong, credible image. A proactive program to maintain this image could include:

    * an issues audit

    * media monitoring to detect existing or emerging issues of importance

    * aggressive media relations on issues of prime importance

    * reprints of favorable media coverage for distribution

    * a letter to the editor program that involves employees and allies

    * development of alliances with natural partners

    * writing of editorial/opinion pieces for submission to major media

    * development of position papers on key issues and distribution to employees and allies as well as to media

    * legislative briefings for state and local officials on key issues

    * identification of "neutral" experts who agree with our positions

    * identification of other organizations to whom we can "hand-off" some issues

    * public opinion research on issues of importance

    * speakers bureau

    * id

    Choose Your Mentors Wisely
    You've started your own home based business and you're excited about the possibilities. You have dreams of paying off your home, traveling the world, brand new cars parked in the driveway, spending quality time with your family all while
    ermine how urgent it is, prepare an action plan, and then mount a focused attack.

    Tactically, there are a number of weapons available. First, is a strong, credible image. A proactive program to maintain this image could include:

    * an issues audit

    * media monitoring to detect existing or emerging issues of importance

    * aggressive media relations on issues of prime importance

    * reprints of favorable media coverage for distribution

    * a letter to the editor program that involves employees and allies

    * development of alliances with natural partners

    * writing of editorial/opinion pieces for submission to major media

    * development of position papers on key issues and distribution to employees and allies as well as to media

    * legislative briefings for state and local officials on key issues

    * identification of "neutral" experts who agree with our positions

    * identification of other organizations to whom we can "hand-off" some issues

    * public opinion research on issues of importance

    * speakers bureau

    * id

    How to Reduce Accounts Receivable Costs by Over 50% with Auto Recurring Billing
    Auto recurring billing enables businesses to automatically bill customers for balance due without sending invoices or obtaining payment information each any every time money is collected. With recurring billing programs businesses can ut
    ons on issues of prime importance

    * reprints of favorable media coverage for distribution

    * a letter to the editor program that involves employees and allies

    * development of alliances with natural partners

    * writing of editorial/opinion pieces for submission to major media

    * development of position papers on key issues and distribution to employees and allies as well as to media

    * legislative briefings for state and local officials on key issues

    * identification of "neutral" experts who agree with our positions

    * identification of other organizations to whom we can "hand-off" some issues

    * public opinion research on issues of importance

    * speakers bureau

    * id

    Scams, Sugar Free Skittles and Fat Free Potato Chips
    You would think that seasoned Internet surfers would have a subconscious SCAM filter that would automatically signal them that something is not right with a hyped-up business opportunity.Unfortunately, everyday, Internet surfers a
    n to employees and allies as well as to media

    * legislative briefings for state and local officials on key issues

    * identification of "neutral" experts who agree with our positions

    * identification of other organizations to whom we can "hand-off" some issues

    * public opinion research on issues of importance

    * speakers bureau

    * identification of opponents and initiation of dialogue with them

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