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Casual Articles - Slow Day? Create News
There are a number of descriptions of the administrative function but quite often it is the oil that keeps a business ticking over efficiently. Without a workable administrative system amazing things can happen in a business.Recently I hear
Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else.
So, the next time there is no news,
As the plastic card industry evolves and changes, new computer technology accompanies it. Embedded technology is at the heart of the plastic card revolution, providing companies with new, exciting and innovative ways to brand and communicate who t
* The List
* The Index
* The Hall of Fame.
Best of, worst of, most of, least of, top and bottom lists can be great ways to get coverage. Designer Mr. Blackwell made a career out of his Worst Dressed List. Country Music Television has turned this into an art form by not just developing the list but making a TV show out of it. Consider its 40 Best Drinking Songs.
You can use these lists to engage your own customers or readers. Do a survey and have them vote. I always like using odd numbers like 11 or seven instead of 10 for my lists. It seems to me they get better coverage. If you are going to develop one of these lists, don't be boring. Come up with something that has some controversy attached to it to ensure greater coverage.
The Consumer Confidence Index is one of the most well known of the indices. The CCI is an index that requires some heavy lifting to prepare, but you can develop one that is purely for publicity purposes. The National Association of Realtors developed the housing affordability index, an easy-to-compile index that shows how much income you need in order to afford a home of a certain purchase price.
My initial thought when I worked with Carolinas AGC to develop the Carolinas Construction Barometer was to come up with a publicity tool. However, when we enlisted UNCC to help us develop the methodology it quickly became a real tool that required a lot of work. So, be careful with this one or it can get away from you.
Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else.
So, the next time there is no news,
Have you stopped beating your customer?It's an old leading question from the days of vaudeville.The title of this article is a leading question, too. It's prompted by a mistake many businesses make over and over again.A
You can use these lists to engage your own customers or readers. Do a survey and have them vote. I always like using odd numbers like 11 or seven instead of 10 for my lists. It seems to me they get better coverage. If you are going to develop one of these lists, don't be boring. Come up with something that has some controversy attached to it to ensure greater coverage.
The Consumer Confidence Index is one of the most well known of the indices. The CCI is an index that requires some heavy lifting to prepare, but you can develop one that is purely for publicity purposes. The National Association of Realtors developed the housing affordability index, an easy-to-compile index that shows how much income you need in order to afford a home of a certain purchase price.
My initial thought when I worked with Carolinas AGC to develop the Carolinas Construction Barometer was to come up with a publicity tool. However, when we enlisted UNCC to help us develop the methodology it quickly became a real tool that required a lot of work. So, be careful with this one or it can get away from you.
Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else.
So, the next time there is no news,
Do you really need a business mission statement? Is it just some fancy words to put in that business plan that collects dust on your shelf, or is there really more to it?One of the key attributes of successful businesses is that they clear
The Consumer Confidence Index is one of the most well known of the indices. The CCI is an index that requires some heavy lifting to prepare, but you can develop one that is purely for publicity purposes. The National Association of Realtors developed the housing affordability index, an easy-to-compile index that shows how much income you need in order to afford a home of a certain purchase price.
My initial thought when I worked with Carolinas AGC to develop the Carolinas Construction Barometer was to come up with a publicity tool. However, when we enlisted UNCC to help us develop the methodology it quickly became a real tool that required a lot of work. So, be careful with this one or it can get away from you.
Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else.
So, the next time there is no news,
Hello againToday we want to talk about duplication and fulfilment. These are two terms that are sometimes confused. They are two different resources you need for your business. Although they are different, they are linked.Dup
My initial thought when I worked with Carolinas AGC to develop the Carolinas Construction Barometer was to come up with a publicity tool. However, when we enlisted UNCC to help us develop the methodology it quickly became a real tool that required a lot of work. So, be careful with this one or it can get away from you.
Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else.
So, the next time there is no news,
Almost 3 out of 4 American families are thinking of a business from home. Not so many are really interested in internet marketing but at least they share a common goal of getting an income from the internet. Every day such people launch new sit
Finally, there is the Hall of Fame. You don't need bricks and mortar to have one. It can be virtual like Bill Stoller's PR Hall of Fame that exists online and in press releases but nowhere else.
So, the next time there is no news, do some media relations magic: create some out of thin air.
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