Casual Articles - Business

Are You A Coward? I Was
Over the last month, I have come to hate emails and answerphones; not because I get 100 emails every day but because emails and answerphones are fast becoming the tool of the coward. At Beyond Philosophy we worked with a client a while ago whose account managers and sales teams never used to speak to anyone! They just used to send emails. If the customer called in they were greeted by answerphones which were kept on all day. You see the sales teams were all busy doing “real” work. The customers were just interrupting them. Surely this must be the height of “inside out” behaviour.But why do people do this?Primarily, it is because we all feel we can say things in emails that we would never say face to face. In my experience this never works how people would expect. No matter how hard you try, you think you have written one thing and the person reads something else. Bef

IALLY appropriate when such potency helps create the kind of external stakeholder behavior change that leads directly to achieving

A Reference Point
I was confused, frustrated and had to go to the bathroom. This added to my being more and more irrational as the evening progressed. I started to sweat in spite of the car windows being open and the temperature hovering around 60 degrees Fahrenheit. I had headed out from La Jolla, California at about 7PM and should have found the Whole Foods Market near the University of San Diego in less than 10 minutes. However, it was nearly an hour later and I was driving up one street turning around when I got paranoid and down the same street. I would repeat this behavior at the next street thinking that the market was just around the corner. At one point I asked for directions in a gas station. I must have been whiter than a sheet and shaking from a lack of food, the attendant looking me over like I was a crazed lunatic! I hadn't had more than a half of a sandwich for lunch

What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager’s way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.

Potent because public relations does something positive for managers about the behaviors of the very outside audiences of theirs that MOST affect their operation.

And ESPECIALLY appropriate when such potency helps create the kind of external stakeholder behavior change that leads directly to achieving

Every Industry is a Service Industry
The other day I was involved in a discussion group in which a sales rep for a small IT company was asking for suggestions on acquiring more leads. Several good suggestions came up. One person offered that the most important thing the sales person needed to do was understand his company's product. Another recommended creating a detailed client profile. Still others offered thoughts on everything from cold calling to direct response.I think we confused the poor fellow.Here was a person who was trying to attract more customers to his company, but he wasn't being given any clear direction as to how to go about doing so. No wonder he was so eaten up with anxiety. He wanted simple solutions for bringing in business leads.We were all off base in the suggestions we gave him.Time and again companies face the same difficulties: Attracting customer

leading to changed behaviors. And then, to persuade those key outside folks to the manager’s way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.

Potent because public relations does something positive for managers about the behaviors of the very outside audiences of theirs that MOST affect their operation.

And ESPECIALLY appropriate when such potency helps create the kind of external stakeholder behavior change that leads directly to achieving

Insurance Risk Management Jobs - What Does A Risk Manager Do?
In the insurance sector the job of a risk manager in simple terms is to work out how likely someone is to claim and what premium would be required should they need to pay out on the policy.An example of risk management in work could be, given the recent changes in the UK law, anyone found using a mobile phone whilst driving is liable to a fine and penalty points on their license. The idea follows anyone who has been found using their mobile and received penalty points is more likely to have an accident & claim on their policy. If they have disobeyed traffic laws in the past this implies they might do again in the future. Therefore their premium is higher to cover the greater likelihood of a claim.The role of a risk manager typically goes through four stagesPlanning – normally this involves understanding the process or what happens that needs t

take actions that allow their department, division or subsidiary to succeed.

Potent because public relations does something positive for managers about the behaviors of the very outside audiences of theirs that MOST affect their operation.

And ESPECIALLY appropriate when such potency helps create the kind of external stakeholder behavior change that leads directly to achieving

Convert Ideas into Growth
Ideation is the flow of ideas that can be converted into growth on a consistent basis. Ideas for new products and/or services can come from two places: inside your organization or outside of it. Let's deal with the internal sources first.I sometimes hear CEOs saying, "We don't have enough ideas inside our organization. They aren't flowing, and the ones that do surface aren't very good."Frequently, their explanation for why that is the case is that they have hired the wrong people, or that they are just not creative enough.That is possible, of course, but I find it is rarely the true explanation.The reason there may not be enough ideas could be as simple as people not believing that you, the leader, are serious about wanting growth, and so they focus their attention elsewhere. If the leader just talks a good game about growth, but doesn't take action, th

positive for managers about the behaviors of the very outside audiences of theirs that MOST affect their operation.

And ESPECIALLY appropriate when such potency helps create the kind of external stakeholder behavior change that leads directly to achieving

Hiring the Right Bartenders When Starting a Bar
Hiring the right bartender makes a huge difference in operating a successful and profitable bar. A bartender who is fast, efficient, outgoing, able to up sell and suggest higher priced options and keep customers entertained will make for a very successful bar operation. The opposite is obviously true for a bartender lacking these skills.As a new bar owner, you probably don’t want to spend the time and energy training a brand new bartender- you will be better off finding one who already has the skills. Even better, find a bartender who already has a dedicated following. If you aren't going to be located too far from where they work now, you may be able to draw a significant volume of traffic in to at least give your place a chance.Another option along these lines, though it is employed by very few places, is to have a "guest" bartender come in one night a week. Agai

IALLY appropriate when such potency helps create the kind of external stakeholder behavior change that leads directly to achieving those manager’s managerial objectives.

But how potent is it when business, non-profit and association managers are handed the precise public relations blueprint they need designed to get all their team members and organizational colleagues working towards the same external stakeholder behaviors? Wouldn’t that insure that their PR thrust stays focused?

Talking about a PR blueprint plan like this one: People act on their own perception of the facts before them, which leads to predictable behaviors about which

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All around us success is measured. A football team measures its wins by its scores. We measure the success of our investments by their rates of return. To really measure quality improvement in healthcare or any other business requires that we use data to measure our success. My article gives you tips on how to do this.

For effective communication with offsite workers, know why you want to communicate with them, and just as importantly, know why they would want to be in touch with you.

So many business consultants and unworthy chief business advisors often say; Do not worry about Incremental Changes. Instead they tell us to focus on; Long Term Trends and they believe this is the way to success.

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Casual Articles - PR: A Potent Force for Success

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