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Casual Articles - This is the Power of PR
If you’re setting up an Internet business—whether for part-time income or a full-time living—you’ll need to choose a domain name for your site. Choosing the right domain name is a very important decision for your business—it could make or break your web traffic and, ultimately, your website’s success. Here are a few tips to help you navigate the domain name minefield, pick the right name, and hopefully turn your part-time income into a booming Internet business.Do make it memorable. You don’t necessarily have to pick a domain name that’s the same as your business name. For example, if your business name is Torimatsu Sushi, it won’t translate well on the web—it’ll be misspelled often. Instead of calling your website Torimatsusushi.com, call it “Ilovesushi.com” or something else catchy, straightforward, a
A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with the educational, labor, financial and healthcare communities
So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages. It is often years between times when each customer needs a mortgage professional, and it takes far less than that for them to forget your name. As well as fighting time, you are fighting indifference. Customers who get great service are often reluctant to pass that information along, while customers who feel they have gotten poor service will tell everyone. Most of the time good customers need to be reminded of their ex
Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager’s important outside audiences – behaviors that MOST affect his or her operation.
That’s how external stakeholder behaviors are created that help achieve managerial objectives. In particular when managers persuade those key outside folks to their way of thinking, then move them to take actions that help the manager’s department, division or subsidiary succeed.
A basic public relations blueprint looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
So, two key messages radiating from that fundamental premise are (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money’s worth, and (2), the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!
A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with the educational, labor, financial and healthcare communities;
Is your lead generation tool kit well stocked or almost empty? Or are your lead generation tools rusty and no longer work? What lead generation tools are you using? And are the tools you are using producing results?So many people over so many years have told me that they just cannot grow their service business. They will complain that they can’t seem to generate enough leads. After listening to them complain, I ask them what and how many lead generation tools they are using? The majority of the time they tell me that they advertised in the Yellow Pages and mailed some letters. And that was the total of their lead generation efforts. Wow, and they are complaining that they do not get enough leads.It has been my experience that the more lead generation tools you use, the more leads, clients and
That’s how external stakeholder behaviors are created that help achieve managerial objectives. In particular when managers persuade those key outside folks to their way of thinking, then move them to take actions that help the manager’s department, division or subsidiary succeed.
A basic public relations blueprint looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
So, two key messages radiating from that fundamental premise are (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money’s worth, and (2), the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!
A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with the educational, labor, financial and healthcare communities
Have you ever had a tough decision to make? If you're anything like me you were probably flip flopping back and forth all day, trying to get some more information, and generally being really STRESSED OUT. Finally, your brain just gave up and creatively came up with a way to distract you, by filling your day with little tasks...check your email, read some articles, make some calls, etc.I call this "creative avoidance" (I don't think I came up with this, but I can't remember where I saw it first). The stress of making this important decision is painful, and since our minds are designed to avoid pain, it will "invent" small easy tasks to fill your time.The problem with tough decisions and creative avoidance is that they can be huge time wasters. The decision causing you all that stress is typically the m
A basic public relations blueprint looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
So, two key messages radiating from that fundamental premise are (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money’s worth, and (2), the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!
A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with the educational, labor, financial and healthcare communities
1. When can I expect to hear from you?2. What are the key priorities of the job?3. What plans are there for an initial induction?4. What is the successful candidate expected to achieve in the next six months?5. Who are the key internal stake holders in relation to this position?6. Who are the key external stake holders in relation to this position?7. Have there been any difficulties with this position in the past that I should know about?8. I understand this is a temporary position, what is the prospect of it being permanent in the future?9. I am aware you have a number of offices in different countries, are there any travelling opportunities?10. What developmental opportunities are there in the position?11. How many people will the person appoin
So, two key messages radiating from that fundamental premise are (1) your public relations effort must involve more than special events, brochures and news releases if you really want to get your money’s worth, and (2), the right PR really CAN alter individual perception and lead to changed behaviors that help you succeed!
A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with the educational, labor, financial and healthcare communities
Did you know it's cheaper and easier to satisfy the customers you have than it is to get new customers?Wowzers!Would you believe there are still people out there letting customers leave UNHAPPY. It seems outrageous, but is happens daily in your town and mine.With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy?A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most.What a joke!You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service.People expect good service. People h
A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with the educational, labor, financial and healthcare communities; improved relations with government agencies and legislative bodies; prospects starting to work with you, and even capital givers or specifying sources looking your way
You can even see results such as community service and sponsorship opportunities; new proposals for strategic alliances and joint ventures; enhanced activist group relations, and expanded feedback channels; rebounds in showroom visits; and membership applications on the rise, not to mention new thoughtleader and special event contacts.
Because those kinds of results can be expected from such a high-impact blueprint, your PR staff – agency or staff – must be committed to you, as the senior project manager, to the PR blueprint and its implementation, starting with target audience perception monitoring.
Certainly you agree that your most important outside audiences really must perceive your operations, products or services in a positive light if you are to succeed. So be certain that your PR staff is completely onboard for the whole effort. Be especially careful that they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.
Review the PR blueprint in detail, especially the plan for monitoring and gathering perceptions by questioning members of your most imp
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