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  • Casual Articles - Publicity for Financial Planners--Eight Tips For Success

    Setting Up Your Virtual IT Team in India
    What do these companies have in common? Sears, British Aerospace, General Electric, IBM, Lucas, United Airlines, Swiss Air, Philips, Pepsi, Coca-Cola, Citibank, Morgan Stanley, AT&T, Wal-Mart, Reebok, General Motors, Boeing and Sony ?They all thought of India when the need of putting up a virtual team to assist their software
    als. You can’t compete with the big boys on costly gimmickry. And no financial pl
    For Job-Hunters: How to Find a Contact Name Inside a Target Company
    Career experts always say, "Don't send your resume to the Human Resources department, where it will get lost in the shuffle - send it to an individual person in the company." Well, great - but how do you actually do that? It's not so easy to pin down a name for a person who could actually read your resume or pass it on to the hiring
    Individual financial planners can outscore bigger competitors and gain market share with publicity. The key to doing it well: don’t mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:

    1. Don’t invest in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can’t compete with the big boys on costly gimmickry. And no financial pla

    Stop Selling in the Pit - What's Your Competitive Advantage?
    As I’ve traveled around the country over the past several years working with companies and their salespeople, I’ve been amazed to find that they do not know, and cannot articulate, their competitive advantage! How can companies and their salespeople expect prospects and customers to give their time and attention if they do not under
    re with publicity. The key to doing it well: don’t mimic the big guys and gals. Do it smartly, but on your scale. How? Here are eight rules:

    1. Don’t invest in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can’t compete with the big boys on costly gimmickry. And no financial pl

    Mantra for Managers
    What do organizations look for in a prospective employee with special reference to fresh MBA graduates? The two key assets that an organization looks for is the potential of the individual and ability to pursue his goals in all situations. Every organization expects its team of fresh recruitees to grow into top quality Managers and
    o it smartly, but on your scale. How? Here are eight rules:

    1. Don’t invest in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can’t compete with the big boys on costly gimmickry. And no financial pl

    The Art-Science of Writing A Winning Resume
    The subject of good resume writing has never become obsolete, and in today's tough job market, it is smart to get the process down to an exact science.Computers and the Internet have made it a lot easier for the erstwhile job-seeker to craft and distribute a resume.However, easier doesn't always mean better. In fact, r
    in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can’t compete with the big boys on costly gimmickry. And no financial pl
    Creating the Right Atmosphere for Negotiating Differences
    Conflict resolution is one of the most important skills needed in the 21st Century. Think how often you need to negotiate with people, even on the weekends. For example, on Saturday I started out negotiating with my husband whether or not to go for a run or a walk. We settled on a run/walk. Then we stopped into a garage sale to buy
    als. You can’t compete with the big boys on costly gimmickry. And no financial planner's press kit ever approached the eye appeal of what luxury goods purveyors and the entertainment industry churn out every day. So don’t try. Instead, concentrate on making the insides – your story – strong. Which leads to….

    2. Spend your money on brainpower. Good ideas are the raw ingredient of good publicity and

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