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Casual Articles - Public Relations Primer Part III: 10 Don'ts
Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It's also important to understand how positioning specifically applies to your small business marketing.Basically a marketing position describes your unique place in the market. The key word here is unique. Wha
To achieve objectives, managers need to maintain the balance among the conflicting demands of the stakeholders of an organization. Stakeholders are all those, who have a stake in an organizational success, including employees, owners, customers, creditors and others. Owners seek a satisfactory return on their investment; employees want
1. Don’t make the story about you. The media care about, and want to use, your knowledge and expertise. Build your media pieces around the topics that the public, and the media, want to learn more about – not around announcements about the latest award you’ve won.
2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher.
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only
…lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives.A sad scenario that should not occur. In fact, as a manager in a business, non-profit or association, the exact opposite can occur based on a simple p
2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher.
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only
In a previous life I was a Navy Pilot. Great life, great people to be around. People who were all doing great things around the world flying off great big aircraft carriers. In an environment that complex and dangerous, you need to have teams of people working as one, or bad things begin to happen in large quantities.The people
2. Don’t misunderstand the process. The media will quote and feature you if you can deliver information their audiences need. They have no obligation to use you because you took out an ad, or because you play golf with the publisher.
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only
Most businessmen prefer going about their concerns with partners. The main reason is that they will just have to invest on a portion since the other portion would be filled in by their partner. There are also times when there comes the business to business merging between the partners.They see this as an effective way of widenin
3. Don’t bite off too much at once. Keep it simple, and focused. Every media piece you send out should be about just one topic. Don’t try to impress them with everything you know, or every possible angle. They can only
Adding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it - or pay very little, compared with its value to th
4. Don’t wander, or help reporters wander. In every interview, walk in knowing by heart your main point or message, and two or three key facts that support it. Make sure you say them, repeat them, and be sure the reporter gets them. Don’t drift all over the topic’s landscape.
5. Don’t hold back. Don’t withhold your “best stuff” for another day, or for paying clients. This is your spotlight, your moment – use it! Share the best of your knowledge with the media – they’ll value you more.
6. Don’t be leisurely. If a reporter calls, return the call promptly – within an hour or two, at most. They’ll
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