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Casual Articles - Gaining Free Publicity Through Press Releases
Coin counters are machines, sometimes manual, sometimes battery operated and sometimes electrical which sort, count and sometimes wrap hard currency. Coin counters are useful at home for sorting loose change into bankable money.Home currency coin countersIf you traditionally are a coin saver, maybe emptying your change pocket into a jar or bank, or even a box or larger container, you know that the coins become very heavy. They are too heavy to be carried around in a purse or pocketbook, yet the coins still have value. They can be a w
Don’t use massive amounts of buzzwords such as “its all-new, interactive, interoperable, cross-platform, new multimedia solution.” Avoid jargon. The general public will have no idea what your industry jargon means and editors rarely will take time to find out.
Give them the who/what/when/where/why as articulately as you can. Make your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else. Freelancers and Taxes: An LLC's Perspective
When I was laid off from my last “secure” paying job I mentioned to my wife that I wanted to go into business for myself. With two small children at home, a mortgage to pay, and enough other expenses hanging over our heads, this option seemed somewhat crazy. Fortunately, a severance package and unemployment helped to ease my transition to freelance work and I managed to have some additional work lined up to get me started.One of the first things I did was to set up my business as an LLC: a limited liability corporation. I used the services
A simple way to gain free publicity is to write and distribute a well-written and well-formatted press release. A good press release is one of the most effective, and yet, most underutilized, of publicity tools. Simply put, a press release is an announcement you send to magazines, trade journals, newspapers, and newsletters. Also to radio and television. Often what you send to radio and television are referred to as PSA’s (Public Service Announcements).
I have one client who hosted an event and submitted one well-written and well-distributed press releases to the media. When the release made it in print, they went from having a 50% booking for their event through some direct mail efforts to filling up the entire room in less than 48 hours. This was worth a substantial amount of money to them.
Necessary steps
Prior to writing a press release, determine the following:
- Who is your target market?
- What is your target media?
- Who is the contact person at the media outlet?
- What is the timeframe for submission?
- Do you have an attention-grabbing headline?
- Do you know the who, what, when, where, why, how?
- Do you have good quotes, research and technical date if appropriate?
Develop a system for writing and distribution of releases. Stay organized. Know how to send the press release to a specific media outlet and person. Each has their own preference as to how they want to receive it. It will be to your benefit to find out. A quick phone call will often provide you with this key information.
Editors are inundated with information. If you want their attention keep the release short and to the point. During busy times, like before a huge event in a city, they will be in information overload.
Don’t use massive amounts of buzzwords such as “its all-new, interactive, interoperable, cross-platform, new multimedia solution.” Avoid jargon. The general public will have no idea what your industry jargon means and editors rarely will take time to find out.
Give them the who/what/when/where/why as articulately as you can. Make your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else.
Over the past two years, digital signage has really taken off as a new way to reach consumers when they are out of their homes. We are seeing the digital signs pop up in retail, government, health care, and education. While the larger institutions can outsource the task implementing a digital signage solution, some smaller firms may not have the bandwidth financially to hop on the dynamic signage bandwagon.If you belong to one of these institutions, you will need to prepare yourself to possibly do some of the work yourself. In order to do
I have one client who hosted an event and submitted one well-written and well-distributed press releases to the media. When the release made it in print, they went from having a 50% booking for their event through some direct mail efforts to filling up the entire room in less than 48 hours. This was worth a substantial amount of money to them.
Necessary steps
Prior to writing a press release, determine the following:
- Who is your target market?
- What is your target media?
- Who is the contact person at the media outlet?
- What is the timeframe for submission?
- Do you have an attention-grabbing headline?
- Do you know the who, what, when, where, why, how?
- Do you have good quotes, research and technical date if appropriate?
Develop a system for writing and distribution of releases. Stay organized. Know how to send the press release to a specific media outlet and person. Each has their own preference as to how they want to receive it. It will be to your benefit to find out. A quick phone call will often provide you with this key information.
Editors are inundated with information. If you want their attention keep the release short and to the point. During busy times, like before a huge event in a city, they will be in information overload.
Don’t use massive amounts of buzzwords such as “its all-new, interactive, interoperable, cross-platform, new multimedia solution.” Avoid jargon. The general public will have no idea what your industry jargon means and editors rarely will take time to find out.
Give them the who/what/when/where/why as articulately as you can. Make your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else. How Do You Choose The Right Home Based Business?
Thousands of people every day are wanting to start a home based business. Whether it is to supplement an income or work full time from home, entrepreneurs are faced with thousands of business opportunities. New MLMs and direct sales companies start up every month, not to mention ones that have been around many years or even decades.So what is important in deciding what company is the right one? How can one begin to earn good money in a fairly short period of time?Here are what I consider to be the top three things that are vital t 48 hours. This was worth a substantial amount of money to them.
Necessary steps
Prior to writing a press release, determine the following:
- Who is your target market?
- What is your target media?
- Who is the contact person at the media outlet?
- What is the timeframe for submission?
- Do you have an attention-grabbing headline?
- Do you know the who, what, when, where, why, how?
- Do you have good quotes, research and technical date if appropriate?
Develop a system for writing and distribution of releases. Stay organized. Know how to send the press release to a specific media outlet and person. Each has their own preference as to how they want to receive it. It will be to your benefit to find out. A quick phone call will often provide you with this key information.
Editors are inundated with information. If you want their attention keep the release short and to the point. During busy times, like before a huge event in a city, they will be in information overload.
Don’t use massive amounts of buzzwords such as “its all-new, interactive, interoperable, cross-platform, new multimedia solution.” Avoid jargon. The general public will have no idea what your industry jargon means and editors rarely will take time to find out.
Give them the who/what/when/where/why as articulately as you can. Make your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else. Give to Charity - It Pays
Charity avails so much as the old adage goes.Most of us like to help others and you don't have to go too far out of your way to give. In some cases, you need only walk right out your back door.Charity is one of the best ways to advertise your business in a low-cost way. All you have to do is give and expect nothing in return.But be very selective in the charity you give to. Be sure the charity is a bona fide charity with the proper legal paperwork that gives it a charitable distinction. Also, try to find one with a longstandinappropriate?
Develop a system for writing and distribution of releases. Stay organized. Know how to send the press release to a specific media outlet and person. Each has their own preference as to how they want to receive it. It will be to your benefit to find out. A quick phone call will often provide you with this key information.
Editors are inundated with information. If you want their attention keep the release short and to the point. During busy times, like before a huge event in a city, they will be in information overload.
Don’t use massive amounts of buzzwords such as “its all-new, interactive, interoperable, cross-platform, new multimedia solution.” Avoid jargon. The general public will have no idea what your industry jargon means and editors rarely will take time to find out.
Give them the who/what/when/where/why as articulately as you can. Make your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else. Put a CORC in Your Budget
Alok Kumar is Chief of Operations for a major telecommunications company. In Kumar’s business, it takes eight to nine months of revenue to recapture the ‘acquisition costs’ of each new customer.Think about that: just to recoup the money spent on advertising, promotion, introductory discounts, new-client administration and data entry requires a customer to remain loyal for eight or nine months! Only after the tenth month does Kumar’s company start to reap real profits.What is the equivalent figure for your company? If you think you ma, they will be in information overload.
Don’t use massive amounts of buzzwords such as “its all-new, interactive, interoperable, cross-platform, new multimedia solution.” Avoid jargon. The general public will have no idea what your industry jargon means and editors rarely will take time to find out.
Give them the who/what/when/where/why as articulately as you can. Make your information is complete. Incomplete information is far more likely to get your press release in the trash bin than anything else.
The 5 Ws of writing a press release or PSA.
Who should attend? Who will be there?
What is taking place? What will come from this event? Is it a fundraiser?
When is it happening?
Where will this occur?
Why would people be interested in the information? Why would they attend the event?
Sending press releases
Many journalists prefer that you send press releases via e-mail. You will find some die-hard snail mail folks, and a few who like faxes. If you're about to start working with a new journalist, and you're not sure how they prefer to receive their press information, ask. Once they tell you how they prefer the information, honor that request.
E-mail should be sent as a plain text file: the simpler, the better. Do not send a press release via email with an attachment. Most media people will automatically delete due to the concern of a virus. Do not send your email out via a mass email. Actually, if you use a good contact management database, you can send it by mass email and it appears as if each is a personalized email. Don't send a press release to your entire press list, with the entire recipient list visible.
When an editor calls for more information, respond to their call as quickly and professionally as possible. There is not substitute for building good relationships with the media. Don’t ever think you are too busy for them.
By making yourself available for the media, they tend to make themselves available for you. And what more could you possibly ask for?
Copyright: © 2004 by Kathleen Gage
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