Casual Articles - Business

The Keys to a Great Logo
Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo

a separate contact system for journalists – even if you’ve only got two names for your database at the moment.

2. If you’re really organised then you can divide

The Entrepreneur's Prayer
As I awaken with the gift of yet another day and prepare for the tasks at hand, I offer up this most ardent prayer:I pray for continued clarity of purpose so that I may hold my vision steady and keep my focus on the needs and success of others, which in turn shall bring me my success.I pray for the wisdom to expect abundance in my life, that i

I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it’s going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information and ideas for me for the last couple of years and it’s demise will leave a gap.

But it is also just another reminder that publications come and go, and their staff do too. But, with new publications emerging, and other titles closing, how do you keep up to date with all the PR opportunities out there?

Here are our Do Your Own PR tips to help you do just that.

1. It sounds basic but do set up a separate contact system for journalists – even if you’ve only got two names for your database at the moment.

2. If you’re really organised then you can divide

Customer Service Style: The Icing On Your Customer's Cake
Whatever kind of customer service you offer - whether big or small, expensive or cheap, large-scale or small - do it with style. Style means doing things in your own special way -- with confidence, charisma, and class. Here are 7 ways to put on your own style.1. Put A Smile On Your Face And You’ll Put A Smile On Theirs. Service with a smile is so

n a feature on me last year (!) Internet Works has been a great source of information and ideas for me for the last couple of years and it’s demise will leave a gap.

Here are our Do Your Own PR tips to help you do just that.

1. It sounds basic but do set up a separate contact system for journalists – even if you’ve only got two names for your database at the moment.

2. If you’re really organised then you can divide

Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional’s arsenal to the detriment of other tools that might have greater results.When I worked in broadcast news for ABC News

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Here are our Do Your Own PR tips to help you do just that.

1. It sounds basic but do set up a separate contact system for journalists – even if you’ve only got two names for your database at the moment.

2. If you’re really organised then you can divide

Trust Fundraising Applications - the Do's and Don'ts!
Are you considering putting in a fundraising application to a grant-making Trust or Foundation?If you're wondering how to write your application, what to include and how to complete the funding application form, here's a few simple pointers about what to do and what NOT to do:- Prepare well - research and find trusts, preferably locally,

you keep up to date with all the PR opportunities out there?

Here are our Do Your Own PR tips to help you do just that.

1. It sounds basic but do set up a separate contact system for journalists – even if you’ve only got two names for your database at the moment.

2. If you’re really organised then you can divide

Employee Recognition and Service Awards - Showing Appreciation to a Company's Best Asset
Employee recognition and service awards can take shape in several forms. Historically, service awards have been synonymous with employee recognition. Service awards are a way of recognizing employees for length of time with the company and their service to the organization. On milestone anniversaries businesses will offer gifts to commemorate the occasion, usu

a separate contact system for journalists – even if you’ve only got two names for your database at the moment.

2. If you’re really organised then you can divide this into warm contacts (journalists you’d be happy to call and chat to) and cold contacts – those you haven’t built a relationship with yet. You can then gauge your success as you watch names move from the cold to the warm list.

3. Keep in touch with your media list on a regular basis. That way if emails get bounced or you receive a reply saying “Bilbo Baggins no longer works with Hobbit Publications” you can update your list immediately.

4. If someone does move don’t cancel them off with one touch of the delete button. Give their old office a call and find out where they have moved to – chances are they’ve moved onto bigger and better things a

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The main reason is to stop any potential lawsuits from happening! But do you know how many individuals I have talked to about this very thing? Many! Do you know what the majority have told me? They have locks and cameras, so they don’t need anymore security than that!

Consultants play a part in the ongoing activities of many businesses. They come from a wide range of backgrounds and need to be evaluated carefully. Before you hire a business planning consultant, be sure you understand how they can improve your business.

How do you sustain performance with your team? Within your organization? Our discussion focuses on the three variables known as Effort, Ability and Environment and how they are managed with an effective performance management process.

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