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Casual Articles - Managers: Why Not PR Like This?
The Power of a Press Release
Did you recently publish a book? Land a great client? Expand in some way? If so, it's time to send out a press release!Press releases were originally designed as a communication tool between PR staff /public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a low cost/no cost marketing tool. To that end, here are 10 tips for maximizing the visibility of press release content:1. Start with something worth announcing.Boring news gets little results n
or association audiences. And do so in a wayDid you recently publish a book? Land a great client? Expand in some way? If so, it's time to send out a press release!Press releases were originally designed as a communication tool between PR staff /public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a low cost/no cost marketing tool. To that end, here are 10 tips for maximizing the visibility of press release content:1. Start with something worth announcing.Boring news gets little results n
How Creative Branding can Help Boring Businesses
I come across a fair number of clients who apologize for their companies… “We’re sorry that manufacturing label paste is not the most interesting thing in the world.” Or, “There’s nothing we can do to stand out… we’re in the business of finding cheaper ways to for demolition customers to dump trash. We don’t dump the trash. We just research the cheapest way for them to dump their own trash. It’s really dry stuff.”Yes, neither of these companies is selling gourmet food, creating colorful board games, or packaging imported tea. Photographers often hear, “I’m not remotely photogenic,” to which they usually respond, “It’s my job to take a good picture—yo
I mean public relations that presumes from the get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a way I come across a fair number of clients who apologize for their companies… “We’re sorry that manufacturing label paste is not the most interesting thing in the world.” Or, “There’s nothing we can do to stand out… we’re in the business of finding cheaper ways to for demolition customers to dump trash. We don’t dump the trash. We just research the cheapest way for them to dump their own trash. It’s really dry stuff.”Yes, neither of these companies is selling gourmet food, creating colorful board games, or packaging imported tea. Photographers often hear, “I’m not remotely photogenic,” to which they usually respond, “It’s my job to take a good picture—yo
How Do I Answer The Phone?
Most people starting in business are great at what they do – be that manufacturing, joinery, website design or whatever, but they aren’t that great at what every business needs to function – administration! As a virtual assistant I often get asked for advice from people setting up their businesses. I’m happy to offer a free hour-long consultation to anyone starting up full of sensible, low budget, high effect tips to get your office running smoothly. But one of the most frequent questions asked is: How do I sort out my phone lines?There are a number of different options for business phone lines but here are some of the most common: Install a
he get-go that the right message, strategy and communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a wayMost people starting in business are great at what they do – be that manufacturing, joinery, website design or whatever, but they aren’t that great at what every business needs to function – administration! As a virtual assistant I often get asked for advice from people setting up their businesses. I’m happy to offer a free hour-long consultation to anyone starting up full of sensible, low budget, high effect tips to get your office running smoothly. But one of the most frequent questions asked is: How do I sort out my phone lines?There are a number of different options for business phone lines but here are some of the most common: Install a
Effective Branding...What's in a Name!
Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept the name of the company they bought or are considering purchasing.In the late 1990s with bank mergers in full swing, United Jersey Bank was faced with a dilemma. Having started to open branches in neighboring states, the "United Jersey" part of their name was beginning to become a hindrance. Bank executives knew that the name would have to be changed in order to
d communications tactics can change perceptions among each of your business, non- profit or association audiences. And do so in a wayAsk any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept the name of the company they bought or are considering purchasing.In the late 1990s with bank mergers in full swing, United Jersey Bank was faced with a dilemma. Having started to open branches in neighboring states, the "United Jersey" part of their name was beginning to become a hindrance. Bank executives knew that the name would have to be changed in order to
The Truth About Self Employment
The path to self employment is long and tough. If it was easy, everyone in the world would be doing it. While self employment is expanding throughout the world most people are still stuck working the dreadful nine to five job. Everyone must work to survive. Whether people want to hear that or not, it is true. Too many people today want to do less work for more money and well, that's just not working. However, it can be done. It will be challenging and it will be hard. There are pros and cons to being self employed and today this article will focus on both.The Pros: This is pretty obvious. Staying at home, setting your own hours and spending
ons among each of your business, non- profit or association audiences. And do so in a wayThe path to self employment is long and tough. If it was easy, everyone in the world would be doing it. While self employment is expanding throughout the world most people are still stuck working the dreadful nine to five job. Everyone must work to survive. Whether people want to hear that or not, it is true. Too many people today want to do less work for more money and well, that's just not working. However, it can be done. It will be challenging and it will be hard. There are pros and cons to being self employed and today this article will focus on both.The Pros: This is pretty obvious. Staying at home, setting your own hours and spending
Accountability - Leadership and Questions
Accountability – much talked about and little practiced. If your corporate culture doesn’t have a few key behaviors, the discipline of accountability will remain elusive in your organization. These behaviors fall into two basic cultural mandates.The mandates?* Support honesty and respect more than fear.* Value questions as much as answers.First, honesty and respect. If your culture supports this mandate, you’ll see the behaviors listed below in your team.Team members:* Are willing to say “I don’t know.”* Don’t get “beat up” for bringing news you don’t want to hear.* Admit mistakes.* Apologize
or association audiences. And do so in a way that produces the behaviors you need to achieve your objectives.Accountability – much talked about and little practiced. If your corporate culture doesn’t have a few key behaviors, the discipline of accountability will remain elusive in your organization. These behaviors fall into two basic cultural mandates.The mandates?* Support honesty and respect more than fear.* Value questions as much as answers.First, honesty and respect. If your culture supports this mandate, you’ll see the behaviors listed below in your team.Team members:* Are willing to say “I don’t know.”* Don’t get “beat up” for bringing news you don’t want to hear.* Admit mistakes.* Apologize
It all comes together when you persuade those important outside audiences to your way of thinking by doing
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