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Casual Articles - Managers: PR More Than Tix and Plugs?
Pipelines are an essential component of our nation's energy supply. They remain largely unnoticed until disaster strikes.Some recent pipeline liquid and gas accidents include the following incidents:Reedy River, SC - Liquid - Operator Training; Lively, TX - Liquid - External Corrosion; Bellingham, WA - Liquid - Mechanical Damage; Edison, NJ - Gas - Mechanical Damage; Carlsbad, NM - Gas - Internal Corrosion.In 1999 government officials and the public demanded something that would prevent accidents from occuring. This was the driving force behind the creation of the modern Integrity Management program under the DOT's Office of Pipeline Safety. The goal of this program was to improvepipeline system safety. According to the Gas Piping Technology Committee (GPTC) Technical Report, "Integrity Management is a process for identifying, assessing, evaluating and mitiga
Your PR people can be of real use for this opinion monitoring project since they already labor in the perception and behavior vineyard. Yes, you can always bring in a professional survey firm, but that can be hard on the wallet. Whether it’s your people or a
This summer, don't miss the opportunity to tie your advertising campaign to the most fun season of all. With thousands of people at beaches, parks and pools in the next few months, there is no better time to promote your business.When you hand out imprinted beach balls and flyers to your employees, customers and prospects, you're not only building goodwill, but also creating flying and floating advertisements for everyone to see. In fact, you can show your logo off by imprinting beach towels, coolers, Koozies, cups, chairs, hats, t-shirts, drink bottles and more.Imagine the positive impact your logo will get from beach frolickers or families on picnics. Let your staff members advertise your business this summer and allow them to enjoy a place to lay in the sand, cool their drinks or a toy to enjoy on the surf.There are literally thousands of fun summer promotional items to distribute
To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.
It needs to deliver external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.
And it needs to do so by persuading those important outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed.
All three, hopefully long before anybody worries about theater tickets or radio plugs!
But how do you get to the point where all three of those dynamics actually contribute to your success as a manager?
I believe the fundamental premise of public relations is a good place to start, herewith: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Get organized around that premise and you could get behavior changes like more membership applications; customers making repeat purchases; new proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to sniff around; capital givers or specifying sources beginning to think about you, and even politicians and lawmakers who view you as a key member of the business, non-profit or association communities.
May sound painfully obvious, but you need the entire PR team assigned to your unit on board for this ride. They need to accept that fundamental premise of public relations.
A not so obvious first step? Make certain the whole team agrees – really agrees -- why it’s so important to know how your outside audiences perceive your operations, products or services. Be deep-down-sure they accept the reality that perceptions almost always lead to destructive behaviors that can damage your unit.
Carefully go over just how you plan to monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?
Your PR people can be of real use for this opinion monitoring project since they already labor in the perception and behavior vineyard. Yes, you can always bring in a professional survey firm, but that can be hard on the wallet. Whether it’s your people or a
If you are considering a car wash fundraiser for your nonprofit group then you know you need to get people to help to wash the cars. This also means that you need to have lots of people who are willing to volunteer a sunny Saturday and work like dogs to clean people's cars. Car wash fundraisers are not easy and as Americans get more obese some people are unable to perform at carwash fundraisers.It helps to have carwash fundraisers with nonprofit groups that have kids in them like church youth groups or soccer teams. However, since carwash fundraising is a very good fundraiser to have other types of groups are also interested in having carwash fundraisers. But to do so they need to remember that day also need good labor to be able to handle the workload.Often nonprofit groups that are mostly adults will need to recruit some of the kids of the adults to help of the carwash fundraiser. If you
But how do you get to the point where all three of those dynamics actually contribute to your success as a manager?
I believe the fundamental premise of public relations is a good place to start, herewith: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Get organized around that premise and you could get behavior changes like more membership applications; customers making repeat purchases; new proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to sniff around; capital givers or specifying sources beginning to think about you, and even politicians and lawmakers who view you as a key member of the business, non-profit or association communities.
May sound painfully obvious, but you need the entire PR team assigned to your unit on board for this ride. They need to accept that fundamental premise of public relations.
A not so obvious first step? Make certain the whole team agrees – really agrees -- why it’s so important to know how your outside audiences perceive your operations, products or services. Be deep-down-sure they accept the reality that perceptions almost always lead to destructive behaviors that can damage your unit.
Carefully go over just how you plan to monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?
Your PR people can be of real use for this opinion monitoring project since they already labor in the perception and behavior vineyard. Yes, you can always bring in a professional survey firm, but that can be hard on the wallet. Whether it’s your people or a
No ifs, ands, buts about it, bad bosses are a reflection of bad management. These individuals are bad leaders and bad for business profits. The behaviors of inept managers cascade down the organization and continually negatively affect the bottom line.A recent report by Florida State University revealed the impact of bad bosses. A survey of more than 700 employees at different job levels and situated in various industries suggested that: 39% of bad bosses failed to keep their word 27% of bad bosses insulted those they supervise behind their backs 23% of bad bosses blamed their mistakes on others 31% of bad bosses used the silent treatment to show their displeasure By looking at each of these findings, the business management of any organization can begin to see specifically the drain on the bottom line when leadership ethics are not in
Get organized around that premise and you could get behavior changes like more membership applications; customers making repeat purchases; new proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to sniff around; capital givers or specifying sources beginning to think about you, and even politicians and lawmakers who view you as a key member of the business, non-profit or association communities.
May sound painfully obvious, but you need the entire PR team assigned to your unit on board for this ride. They need to accept that fundamental premise of public relations.
A not so obvious first step? Make certain the whole team agrees – really agrees -- why it’s so important to know how your outside audiences perceive your operations, products or services. Be deep-down-sure they accept the reality that perceptions almost always lead to destructive behaviors that can damage your unit.
Carefully go over just how you plan to monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?
Your PR people can be of real use for this opinion monitoring project since they already labor in the perception and behavior vineyard. Yes, you can always bring in a professional survey firm, but that can be hard on the wallet. Whether it’s your people or a
The way you communicate yourself, your contact information and your market are vital in your business card.Clarity is vital to an effective business card. But clarity, although necessary, is not sufficient to really set your card apart from the rest. If clarity were the only consideration, then the most effective business card imaginable would be a white rectangle that contains your name, your business, and your contact information, and nothing else. If you were handed a business card like this in the real world, you'd more likely than not throw it out without even a second look. That card contains everything a potential client would need to contact you, yes--but why would they? What incentive have you given them?This brings us to the point of designing an effective business card: designing for communication. If your goal is to bring in new clients and valuable contacts to help your busi
A not so obvious first step? Make certain the whole team agrees – really agrees -- why it’s so important to know how your outside audiences perceive your operations, products or services. Be deep-down-sure they accept the reality that perceptions almost always lead to destructive behaviors that can damage your unit.
Carefully go over just how you plan to monitor and gather perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?
Your PR people can be of real use for this opinion monitoring project since they already labor in the perception and behavior vineyard. Yes, you can always bring in a professional survey firm, but that can be hard on the wallet. Whether it’s your people or a
According to the U.S. Business Administration in 2003 of the 5.7 million American businesses, 99% are considered to be small businesses with less than 500 employees. Small business owners continue to grow at a phenomenal rate. Many business strategies are employed to grow sales including: Search Engine Marketing, Internet Marketing such as online newsletters and traditional marketing such as radio, television and print. Another popular marketing strategy is business to business (B2B) networking through numerous vehicles such as Chambers of Commerce, formal networking organizations and professional associates.However, in 2006 a new trend will emerge. Business networking will undergo a complete transformation through the concept of teleconferencing networking. This type of online networking is very new. The only company that I know who is currently offering this opportunity is rs of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? How much do you know about our services or products and employees? Have you experienced problems with our people or procedures?
Your PR people can be of real use for this opinion monitoring project since they already labor in the perception and behavior vineyard. Yes, you can always bring in a professional survey firm, but that can be hard on the wallet. Whether it’s your people or a survey firm who asks the questions, the objective stands: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other potentially hurtful perception and prepare to deal with it.
Then you must carefully select which of the above becomes your top priority, yet corrective public relations goal – is it the need to clarify that misconception, or spike that rumor or correct the false assumption or inaccuracy? ! Success is just around the corner when you pick the right strategy from the three choices available to you. Change existing perception, create perception where there may be none, or reinforce it. And be certain your new strategy is a good fit with your new public relations goal.
So, just what will you say when you have the opportunity to address your key stakeholder audience? In
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