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Casual Articles - A Manager's PR Paradigm
Real Estate Marketing Strategies: 3 Simple Tips for Creating Your Ideal Income this Year
Most of us start off the New Year with the best of intentions. And we all have a deep longing in our hearts for this year to be the best year yet. We even make resolutions.Sadly, however, most resolutions are forgotten by Jan30. Before we know it we are caught up in the same reactive cycle as we were before. This article shows you how to create a new paradigm for success.1. Use the Power of Your ImaginationEinstein once said, “Imagination is more important than knowledge”. Have you imagined how your want your pr
relations model probably shMost of us start off the New Year with the best of intentions. And we all have a deep longing in our hearts for this year to be the best year yet. We even make resolutions.Sadly, however, most resolutions are forgotten by Jan30. Before we know it we are caught up in the same reactive cycle as we were before. This article shows you how to create a new paradigm for success.1. Use the Power of Your ImaginationEinstein once said, “Imagination is more important than knowledge”. Have you imagined how your want your pr
The Stuff You're Stepping In Could Be Your Silver Lining
In 1859, miners around Mt. Davidson, Nevada were panning and slucing 18 hours a day for enough gold to pay for grub and drinks. They were hampered in their mining by blue clay. The blue stuff clogged their equipment, interferred with their efforts and made mining for gold darn near impossible.Finally, one man had the dreaded, awful, ugly, blue stuff assayed. To his surprise the results estimated the blue stuff's worth at $3,000 a ton! The blue clay was extremely rich silver ore.News spread fast and speculators headed to Nevada. One m
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably shoIn 1859, miners around Mt. Davidson, Nevada were panning and slucing 18 hours a day for enough gold to pay for grub and drinks. They were hampered in their mining by blue clay. The blue stuff clogged their equipment, interferred with their efforts and made mining for gold darn near impossible.Finally, one man had the dreaded, awful, ugly, blue stuff assayed. To his surprise the results estimated the blue stuff's worth at $3,000 a ton! The blue clay was extremely rich silver ore.News spread fast and speculators headed to Nevada. One m
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I’ve been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their book that has moved me from suspicion of advertising’s demise as a brand-builder to conviction.As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What doe
division or subsidiary for a business, non-profit or association, your primary public relations model probably shAlthough I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I’ve been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their book that has moved me from suspicion of advertising’s demise as a brand-builder to conviction.As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What doe
Free Business Advice
If you are in business for yourself you know how important it is to get good business advice.When I first started out in business at the age of 20 I knew nothing about business and what was involved.I had always been a bit of an entrepreneur, I used to sell bits and bobs to school friends and I was always thinking of new ways to make money.When I left school my father advised me to get a trade, so I trained as a Plumber, and hated very minute of it. I was working for slave wages and getting all the dirty jobs that no one else wanted to
business, non-profit or association, your primary public relations model probably shIf you are in business for yourself you know how important it is to get good business advice.When I first started out in business at the age of 20 I knew nothing about business and what was involved.I had always been a bit of an entrepreneur, I used to sell bits and bobs to school friends and I was always thinking of new ways to make money.When I left school my father advised me to get a trade, so I trained as a Plumber, and hated very minute of it. I was working for slave wages and getting all the dirty jobs that no one else wanted to
Break All Human Resources Policies & Procedures When You Become An Entrepreneur & Work For Yourself
You know those big Human Resources Policies & Procedures manuals that all big corporations have? The ones govern your code of conduct during your workday? Those rules were made to be broken. That is, if you decide to work for yourself and become an entrepreneur. Otherwise, you'd get fired for breaking the HR rules.Entrepreneurs don't have rules. They don't have policies and procedures. Rules are for followers and entrepreneurs don't follow. That is one of the perks of entrepreneurship.Take some of the following common Human Resources policies
ciation, your primary public relations model probably shYou know those big Human Resources Policies & Procedures manuals that all big corporations have? The ones govern your code of conduct during your workday? Those rules were made to be broken. That is, if you decide to work for yourself and become an entrepreneur. Otherwise, you'd get fired for breaking the HR rules.Entrepreneurs don't have rules. They don't have policies and procedures. Rules are for followers and entrepreneurs don't follow. That is one of the perks of entrepreneurship.Take some of the following common Human Resources policies
Free Nonprofit After-Donation Letter That Thanks the Donor for their Donation
Good Job!So now that you’ve done your job and convinced Jane Doe to give to your non-profit organization, you’ve just processed the payment - now what?You could move on to other “important” things like making sure the coffee machine is stocked with fresh grounds and Jimmy has the new mechanical pencils he requested OR you could do something small that will make a huge impression on the new donor.Now Is The TimeThe most important time to make an impression on someone is right after they give to your nonprofit. There could be don
relations model probably should read this way: people act on their own perception of the facts before them, which leads to predictable behavi
Good Job!So now that you’ve done your job and convinced Jane Doe to give to your non-profit organization, you’ve just processed the payment - now what?You could move on to other “important” things like making sure the coffee machine is stocked with fresh grounds and Jimmy has the new mechanical pencils he requested OR you could do something small that will make a huge impression on the new donor.Now Is The TimeThe most important time to make an impression on someone is right after they give to your nonprofit. There could be don
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