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Casual Articles - How About MANAGING Your Own PR?
Two Approaches:There are two negotiation approaches prevailing in the world today, but unfortunately only one that is more widely spread, especially in the negotiation training circles.First is the basic negotiation tactics approach, that dominates the training industry especially in the Western world. It is also practiced widely and naturally in the developing nations of the world.Second is the strategic negotiation approach that is more complex and less common or even understood in the training circles, among people or in practice. Negotiation skills in general, are a prerequisite to success in any endeavor in life, from career progression, buying a car, resolving confl
Pretty important s
Are you a stickler about receiving top notch customer service? Do you routinely "come through" as a provider of exemplary services to your customers? Chances are you have been greatly disappointed at one time or another regarding the service you received from a salesperson, an internet hosting company, a hair colorist, or any one of thousands of different service providers. Frankly, customer service in many areas -- retail, for one -- isn't what it used to be. However, where there is poor customer service there is also a great opportunity. Read on and I will explain.Let's say you are in a field that routinely provides so-so service to customers. It could be that customer expectations are low and no one expects top notc
It’s quite another matter, however, when that senior manager, with the best interests of his or her own department or unit in mind, actually overlooks the reality that people act on their own perception of the facts, leading to predictable behaviors about which something can be done on his or her behalf. Then compounds the error by failing to insist that the PR people make a special effort to create, change or reinforce the perceptions of those external audiences whose follow-on behaviors really DO impact his or her unit.
That’s a bit of too bad because those two, core, public relations functions require hands-on managerial cooperation throughout the organization if it’s to get its money’s worth. The two functions deserve first-class treatment because they help each manager target the kind of stakeholder behavior change that leads directly to achieving his or her objectives.
Pretty important st
This is not a course in how to get rich by embezzling funds from the company your work for but a group of suggestions on how to protect your company from this heinous crime.Embezzlement is defined as theft of money or property from a business by someone who has custody of the funds or property. Often embezzlers are the people you would least suspect. After all you wouldn’t put your money into the hands of someone you didn’t trust now would you? So don’t get fooled by an innocent looking face. Of course not everyone you meet who comes across as trustworthy is a crook in disguise. But by putting into place a few simple procedures you can protect your company.First of all whether you are just starting in your
That’s a bit of too bad because those two, core, public relations functions require hands-on managerial cooperation throughout the organization if it’s to get its money’s worth. The two functions deserve first-class treatment because they help each manager target the kind of stakeholder behavior change that leads directly to achieving his or her objectives.
Pretty important s
I've written about customer service before but I want to touch on the subject again because this is such an important topic. In fact, getting the customer service aspect of your online (or offline) business right could mean the difference between success and failure....I don't care what you are selling, who you are selling it to, what service you provide or who your target market is, if you don't make the effort to provide top quality customer service, you will definitely be losing sales somewhere along the line.This subject is fresh in my mind at the moment because I have had cause to make several online purchases over the past week or so and the levels of service I have received have varied considerably. At
That’s a bit of too bad because those two, core, public relations functions require hands-on managerial cooperation throughout the organization if it’s to get its money’s worth. The two functions deserve first-class treatment because they help each manager target the kind of stakeholder behavior change that leads directly to achieving his or her objectives.
Pretty important s
Once everything is in place for your seminar, workshop, conference or other event and all of the finishing touches have been applied to the main venue room, make a point of testing the delegate experience. Run a presentation or a video on the screen and try out seats in all corners of the room to check for screen and text visibility. Test the sound level at the furthest point from the stage and remember to compensate for the deadening factor of the audience. You will also want to find areas that you feel may be problematic once the audience has arrived so that you can quickly make adjustments.As you sit in various seats, pay attention to the overall feel of being there.• Is it pleasant?• Are there draug
That’s a bit of too bad because those two, core, public relations functions require hands-on managerial cooperation throughout the organization if it’s to get its money’s worth. The two functions deserve first-class treatment because they help each manager target the kind of stakeholder behavior change that leads directly to achieving his or her objectives.
Pretty important s
“Change is inevitable; except from a vending machine” author unknownOnly a few things stay constant in life. For me, one example would be my hair follicles. Last year I was bald; this year I am still bald. The Chicago Cubs haven’t been to a World Series in 100 years, so that never changes. Other than that, we live in a state of constant change.Even Dell Computers is changing. They will now sell computers in retail stores, a marked departure from their previous philosophy. Dell has always been a mail-order and online computer company, with no retail presence. All of their computers are manufactured to your specifications, and it usually takes a few days for the computer to arrive. Now there are more alternati
Pretty important stuff!
What it says to business, association and non-profit managers is this: a key part of your job description is – or should be – do everything you can to help your organization’s PR effort as it strives to persuade important stakeholders to your way of thinking. And particularly when the program works to move those stakeholders to behaviors that lead to the success of your department and your programs.
In your own best interest, that means assuring yourself that your public relations program is actively MANAGED to that end.
Has anybody to your knowledge sat down and listed those external audiences whose behaviors could hurt your unit badly? Then prioritized them according to the impacts they have on your operation? This is a necessary first step in creating the right public relations goal for you. Here, in fact, is how public relations activity could proceed on your beh
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