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Casual Articles - PR Is Just Smart Business
Are You an Ethical Salesperson?
Tell most people that you are in sales and watch their reaction. Their experiences with high pressure, poor service and poor quality have conditioned them to believe the worst when they hear this word – salesman.This visceral reaction might be why many involved in sales now call themselves business development representatives. Yet, after talking to them, you know that what is, is. They are in sales.So why this extreme negative reaction? If we look to the past, we may remember the used car salesman or the high-pressure salesperson that we encountered du
tant external audiences in a way that actually helps reach those Tell most people that you are in sales and watch their reaction. Their experiences with high pressure, poor service and poor quality have conditioned them to believe the worst when they hear this word – salesman.This visceral reaction might be why many involved in sales now call themselves business development representatives. Yet, after talking to them, you know that what is, is. They are in sales.So why this extreme negative reaction? If we look to the past, we may remember the used car salesman or the high-pressure salesperson that we encountered du
Getting Hired Before the Interview
You’ve been cool and calm up until this moment and making all the right moves. You’ve sent killer resumes, along with fantastic cover letters, out to dozens of employers. And today a prospective employer has finally contacted you for that first all-important interview. You’ve studied and planned for this dream position for many days; yet now you are terrified.What has shaken your confidence? You are suddenly finding yourself obsessing over the horrifying idea of going blank during the interview. You can’t sleep well at night and butterflies appear in your s
The name of the game is doing our part to achieve manage- ment’s objectives. And public relations best practice – properly applied – does just that.You’ve been cool and calm up until this moment and making all the right moves. You’ve sent killer resumes, along with fantastic cover letters, out to dozens of employers. And today a prospective employer has finally contacted you for that first all-important interview. You’ve studied and planned for this dream position for many days; yet now you are terrified.What has shaken your confidence? You are suddenly finding yourself obsessing over the horrifying idea of going blank during the interview. You can’t sleep well at night and butterflies appear in your s
How? The driving force is public relations’ fundamental premise which promises to harness your most important external audiences in a way that actually helps reach those v
How To Write A Press Release (A Powerful Sales Tool)
Many people feel they lack the expertise or the time to write a "Press Release". This form of marketing is not all that difficult and certainly not mysterious. By giving some attention to what others have written and applying a little elbow grease, you will be amazed at what you come up with.A Press Release is "news". It “tells” people about something, it doesn’t “sell” something, but it is still a very good sales tool! For instance, you are reading this article because you want to learn something that will help you. You aren't reading it because you wanted to b
objectives. And public relations best practice – properly applied – does just that.Many people feel they lack the expertise or the time to write a "Press Release". This form of marketing is not all that difficult and certainly not mysterious. By giving some attention to what others have written and applying a little elbow grease, you will be amazed at what you come up with.A Press Release is "news". It “tells” people about something, it doesn’t “sell” something, but it is still a very good sales tool! For instance, you are reading this article because you want to learn something that will help you. You aren't reading it because you wanted to b
How? The driving force is public relations’ fundamental premise which promises to harness your most important external audiences in a way that actually helps reach those
Marketing Myth #2: It Is Not Important To Know What You Don't Know
This is the most pervasive, far-reaching and detrimental marketing myth of them all! It is an equal-opportunity fantasy whose believers are corporate CEOs; entrepreneurs; male and female; young and old; rich and poor; tall and short; moms and pops; etc.It is also the most difficult one to correct because the “patient” doesn’t know he/she is ill! It serves as the foundation for prejudice, ignorance and failure and influences all of the sufferer’s decisions and behaviors – personally and professionally.Ironically, this myth often serves as the very basis fo
– does just that.This is the most pervasive, far-reaching and detrimental marketing myth of them all! It is an equal-opportunity fantasy whose believers are corporate CEOs; entrepreneurs; male and female; young and old; rich and poor; tall and short; moms and pops; etc.It is also the most difficult one to correct because the “patient” doesn’t know he/she is ill! It serves as the foundation for prejudice, ignorance and failure and influences all of the sufferer’s decisions and behaviors – personally and professionally.Ironically, this myth often serves as the very basis fo
How? The driving force is public relations’ fundamental premise which promises to harness your most important external audiences in a way that actually helps reach those
Promote your Business and Products through Submitting Articles to Top Web Sites
Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Here's how to get your articles on Web sites that have 1000-500,000 visitors each day. 1. Run a search on the top search engines to find the top ten Web sites that need your content and will gladly post your articles. Try Alta Vista at: www.altavista.com or Goog
ns’ fundamental premise which promises to harness your most important external audiences in a way that actually helps reach those Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Here's how to get your articles on Web sites that have 1000-500,000 visitors each day. 1. Run a search on the top search engines to find the top ten Web sites that need your content and will gladly post your articles. Try Alta Vista at: www.altavista.com or Goog
Innovation Management - Diversity Can Make All The Difference
Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!It is incredible that this concept is getting coverage in 2005. I mean, how many new ideas, novel ideas and divergent thinking is going to come from an all male, white board!Employees tell us that when you bring together a team that represents different perspectives and different experiences, the outcome is richer than if you had a group of people with the same background (The Sunday Times, April 10 2005). Doh!Reducing the above to the basics of creativity
tant external audiences in a way that actually helps reach those very same business objectives.Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!It is incredible that this concept is getting coverage in 2005. I mean, how many new ideas, novel ideas and divergent thinking is going to come from an all male, white board!Employees tell us that when you bring together a team that represents different perspectives and different experiences, the outcome is richer than if you had a group of people with the same background (The Sunday Times, April 10 2005). Doh!Reducing the above to the basics of creativity
Just look at that premise: “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, p
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