Tags |
|
|
Links |
|
|
Casual Articles - How Would You Ever Know?
The process from deciding you want to sell your business, to the time the business is sold can last as long as 5 years. To prepare yourself and the company it is better to break things down in stages.Stage 1 Strengthen business operations You want any prospective buyer to view the company in a good light, to do this you need to start strengthening your business model as much a possible. You want to put as much value as possible on the business. Even if the business does not sell, this is good sound business pract
Getting that message to members of your target audience is the least complicated step in the problem solving sequence. There are dozens of communications tactics available to you that can reach those members. They range from open houses, announcement luncheons, press releases and speeches to articles, emails and newspaper and radio interviews, and many others.
Are you making any progres
When you go in for a job interview, you're not just a candidate seeking a job. You're a potential problem solver and contributor. To play that role effectively, you must be armed with the right kind of information. That's what pre-interview research is all about.Break down your research efforts into four broad areas. That'll make it easier to manage and also ensure you don't leave anything out.#1: Get insights into the organizationThis is the best place to start your research.Obviously you shoul
Because you haven’t paid much attention to their care and feeding, is it likely you’ll know they are placing a hammer lock on your business in time to limit the damage?
With some luck, you might save the day, but why let matters fester until you have a bad situation like this on your hands?
Especially when a proven sequence can help you alter the perceptions, and thus behaviors of your most important external audiences making the achievement of your business objectives much easier.
Take a quick look at what makes it all possible, the fundamental premise of public relations:
People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that perception by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished
Now, put it into action this way.
First, think about those groups of people whose behaviors can really affect your organization. The test for placing a key, external audience on your action list is this: does its behavior affect your business in any way. If the answer is yes, list it.
Let’s take the target audience at the top of that list and work it over. Obviously, you need to know how members of that audience perceive you, and that requires that you interact with those members and ask a lot of questions. This is the monitoring phase.
How do they think of your organization, if at all? Do they have any problems with you? Do negative thoughts creep into the conversation? Are misconceptions, inaccurate beliefs, even rumors apparent?
As unsettling as these data may be, the silver lining is the fact that they let you establish your public relations goal. Straighten out that misconception, or correct the inaccurate belief, or knock down that rumor once and for all.
Reaching your goal isn’t going to happen if you don’t have the right strategy. You’re fortunate that there are really only three strategy choices: create perceptions (opinion) where there isn’t any, change existing opinion, or reinforce it.
Now comes a real challenge – writing the message that will alter that perception. It must make a compelling case, so think about it carefully. In order to persuade, it must state clearly that the offending perception is not a true perception. Instead, you lay out the truth in a credible manner, keeping in mind your create-change-reinforce strategy choices.
Getting that message to members of your target audience is the least complicated step in the problem solving sequence. There are dozens of communications tactics available to you that can reach those members. They range from open houses, announcement luncheons, press releases and speeches to articles, emails and newspaper and radio interviews, and many others.
Are you making any progress
Charities are those organizations that provide a unique or set of unique programs within the community that they serve. Often these services are provided to their clients at no charge or are based on a fee in accordance with their level of income. Examples of some of these services provided by charities include the provision of clothing and food to the homeless, delivery of meals to the senior population, youth building programs, energy assistance, hospice care, etc.In addition, to provide the services needed in any given
People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that perception by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished
Now, put it into action this way.
First, think about those groups of people whose behaviors can really affect your organization. The test for placing a key, external audience on your action list is this: does its behavior affect your business in any way. If the answer is yes, list it.
Let’s take the target audience at the top of that list and work it over. Obviously, you need to know how members of that audience perceive you, and that requires that you interact with those members and ask a lot of questions. This is the monitoring phase.
How do they think of your organization, if at all? Do they have any problems with you? Do negative thoughts creep into the conversation? Are misconceptions, inaccurate beliefs, even rumors apparent?
As unsettling as these data may be, the silver lining is the fact that they let you establish your public relations goal. Straighten out that misconception, or correct the inaccurate belief, or knock down that rumor once and for all.
Reaching your goal isn’t going to happen if you don’t have the right strategy. You’re fortunate that there are really only three strategy choices: create perceptions (opinion) where there isn’t any, change existing opinion, or reinforce it.
Now comes a real challenge – writing the message that will alter that perception. It must make a compelling case, so think about it carefully. In order to persuade, it must state clearly that the offending perception is not a true perception. Instead, you lay out the truth in a credible manner, keeping in mind your create-change-reinforce strategy choices.
Getting that message to members of your target audience is the least complicated step in the problem solving sequence. There are dozens of communications tactics available to you that can reach those members. They range from open houses, announcement luncheons, press releases and speeches to articles, emails and newspaper and radio interviews, and many others.
Are you making any progres
I love the Internet, it is basically a giant lead generation machine. However it is disheartening to see so many MLM professionals neglect traditional recruiting systems, that worked in the past and still work today.Namely Recruiting with Postcards. Postcards are a fantastic way to generate fresh, responsive MLM Leads. A good postcard with an attention getting headline, will usually be read in full. Compare this to how most people view their email today. 99% of your prospect are checking their email with their finger o
Let’s take the target audience at the top of that list and work it over. Obviously, you need to know how members of that audience perceive you, and that requires that you interact with those members and ask a lot of questions. This is the monitoring phase.
How do they think of your organization, if at all? Do they have any problems with you? Do negative thoughts creep into the conversation? Are misconceptions, inaccurate beliefs, even rumors apparent?
As unsettling as these data may be, the silver lining is the fact that they let you establish your public relations goal. Straighten out that misconception, or correct the inaccurate belief, or knock down that rumor once and for all.
Reaching your goal isn’t going to happen if you don’t have the right strategy. You’re fortunate that there are really only three strategy choices: create perceptions (opinion) where there isn’t any, change existing opinion, or reinforce it.
Now comes a real challenge – writing the message that will alter that perception. It must make a compelling case, so think about it carefully. In order to persuade, it must state clearly that the offending perception is not a true perception. Instead, you lay out the truth in a credible manner, keeping in mind your create-change-reinforce strategy choices.
Getting that message to members of your target audience is the least complicated step in the problem solving sequence. There are dozens of communications tactics available to you that can reach those members. They range from open houses, announcement luncheons, press releases and speeches to articles, emails and newspaper and radio interviews, and many others.
Are you making any progres
Negotiation is a process of trying to arrive at a mutually agreeable conclusion about something. It could be a sales situation; it could be a behavioral contract; it could be a cease fire. Negotiation is basically an agreement. What makes negotiation’s time consuming is that each party involved often has numerous needs that require some kind of guarantee of satisfaction. Until those needs are at least addressed in some way, there will be objections.Objections are critically important in successful negotiations and taking i
Reaching your goal isn’t going to happen if you don’t have the right strategy. You’re fortunate that there are really only three strategy choices: create perceptions (opinion) where there isn’t any, change existing opinion, or reinforce it.
Now comes a real challenge – writing the message that will alter that perception. It must make a compelling case, so think about it carefully. In order to persuade, it must state clearly that the offending perception is not a true perception. Instead, you lay out the truth in a credible manner, keeping in mind your create-change-reinforce strategy choices.
Getting that message to members of your target audience is the least complicated step in the problem solving sequence. There are dozens of communications tactics available to you that can reach those members. They range from open houses, announcement luncheons, press releases and speeches to articles, emails and newspaper and radio interviews, and many others.
Are you making any progres
Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto detailing is more than just showing up on time, maintaining your customer base and looking sharp. Mobile detailers know you need to create promotions which are exciting. Here are a few ideas for you:Referral Bonuses
Getting that message to members of your target audience is the least complicated step in the problem solving sequence. There are dozens of communications tactics available to you that can reach those members. They range from open houses, announcement luncheons, press releases and speeches to articles, emails and newspaper and radio interviews, and many others.
Are you making any progress? Only way to tell is to go back to other members of your target audience and ask the same questions all over again. Only now, you watch carefully for signs that their perceptions reflect the corrections contained in your message.
If you’re not satisfied with the movement in perception, you should consider using a wider selection of communications tactics with a proven record of reaching that audience. You might want to use them more frequently to increase their impact.
Also, your message should be evaluated again for impact and factual content.
Obviously, if you pay regular attention to your most important external audiences, you will be aware that certain behaviors are beginning to exert a negative impact on your organization.
Using a proven sequence like this to deal with those impacts insures that you will always be aware of brewing target audience behaviors that could hurt your organization.
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net.
Robert A. Kelly © 2003.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/34181/casualarticles-How-Would-You-Ever-Know.html">How Would You Ever Know?</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/34181/casualarticles-How-Would-You-Ever-Know.html]How Would You Ever Know?[/url]
Related Articles:
How Do You Define a Good Logo Design?
Bookmark it:
|