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Casual Articles - A Winning Game Plan
In recent years the rush to Franchise has been as much about companies wishing to grow as it is about people wanting to start their own business.Why do companies want to Franchise? Well! It is a case of simple economics; a small company can grow and expand much more quickly and much faster by adopting the Franchise model.To grow quickly small companies need to have access to plenty of liquid capital (cash) to pay for new premises, new staff salaries, and equipment and so on, but if you buy Franchise opportunities they don’t need to do this!The reason is that eager people are willing to put in their own money in the form of a Franchise license fee and st
This becomes the goal against which the public relations program will finally be measured.
Create, Change or Reinforce Opinion?
Now, should those key audience perceptions be created from scratch, nudged in one direction or another, or simply reinforced? An important decision, because it will influence the direction, content and tone of all of your communications. Make it carefully.
The Persuasive Message
Once that decision is made, it's time to prepare messages tailored to each audienc
One of the early adopters of robotic truck washing equipment Ryko systems. Today there are many other companies in the marketplace that compete with them and they have lost their large market share. It appears Ryko went through a bit of a drought for a decade or two. Since then it appears that Ryko, has cleaned up their act a little. But they just have too many old units out there that are rusted old junk these days. They need to get with the program really.They could do something with their market share lead and longevity of brand in the commercial truck-cleaning category. But I bet they get bought out by a UK or German Company one day and then they make another run at the game wit
Here's why. People act on their perception of the facts about you; those perceptions lead to certain, predictable behaviors; and, best of all, something can be done about both that will lead to achieving your objectives.
First, public relations creates, changes or reinforces public opinion -- you know, all those perceptions we just talked about.
Then it reaches, persuades and moves-to-actions-you-desire those very people whose behaviors affect your business. We're talking about actions like new customer development, retention of long-time patrons and increased product purchases.
Now, when you can actually see those behaviors you want so badly (hopefully matching the behaviors you said upfront you wanted), the public relations effort is complete, and a success.
How do you pull this off?
If you follow a game plan like this one, you should rank in order-of-importance those audiences with an interest in your organization, often referred to as stakeholders or "publics." They would include customers, prospects, media, the business community and local thought-leaders as well as a number of other interested groups.
What Do They Think of You?
You should interact with those audiences and gather their impressions of your organization, in particular, areas where problems may be brewing. Ask questions. Notice any negativity? Misconceptions? Inaccuracies? Rumors?
This is information gathering, opinion sampling, informal polling, if you will, but essential to any public relations effort. If resources are available, a modest opinion poll of the #1 priority audience also would be helpful.
How Much Behavioral Change is Needed?
Well, with opinion sampling of one kind or another underway, it's a good time to focus on any negative perceptions you discovered. Once they're identified and understood, a marker can be set down setting the degree of behavioral change you would like and that realistically can be expected and monitored in an agreed-upon time frame..
This becomes the goal against which the public relations program will finally be measured.
Create, Change or Reinforce Opinion?
Now, should those key audience perceptions be created from scratch, nudged in one direction or another, or simply reinforced? An important decision, because it will influence the direction, content and tone of all of your communications. Make it carefully.
The Persuasive Message
Once that decision is made, it's time to prepare messages tailored to each audience
In the modern age where the business environment is fast growing, companies need more security and accuracy. Biometric time clocks are convenient devices that offer these features. A biometric time clock is the electronic version of the timecard-punching machine. It uses human body parts as identification markers for employees.Biometric time clock parts include a main terminal with a cable, a serial port adapter, user memory, transaction memory, time clock motor, stamp handle, drive cam, and battery. Other parts include timecard racks, timecards, and time clock ribbon and cartridges. Timecard racks are metallic racks with a powder-coat finish. For locking time cards when not in u
Then it reaches, persuades and moves-to-actions-you-desire those very people whose behaviors affect your business. We're talking about actions like new customer development, retention of long-time patrons and increased product purchases.
Now, when you can actually see those behaviors you want so badly (hopefully matching the behaviors you said upfront you wanted), the public relations effort is complete, and a success.
How do you pull this off?
If you follow a game plan like this one, you should rank in order-of-importance those audiences with an interest in your organization, often referred to as stakeholders or "publics." They would include customers, prospects, media, the business community and local thought-leaders as well as a number of other interested groups.
What Do They Think of You?
You should interact with those audiences and gather their impressions of your organization, in particular, areas where problems may be brewing. Ask questions. Notice any negativity? Misconceptions? Inaccuracies? Rumors?
This is information gathering, opinion sampling, informal polling, if you will, but essential to any public relations effort. If resources are available, a modest opinion poll of the #1 priority audience also would be helpful.
How Much Behavioral Change is Needed?
Well, with opinion sampling of one kind or another underway, it's a good time to focus on any negative perceptions you discovered. Once they're identified and understood, a marker can be set down setting the degree of behavioral change you would like and that realistically can be expected and monitored in an agreed-upon time frame..
This becomes the goal against which the public relations program will finally be measured.
Create, Change or Reinforce Opinion?
Now, should those key audience perceptions be created from scratch, nudged in one direction or another, or simply reinforced? An important decision, because it will influence the direction, content and tone of all of your communications. Make it carefully.
The Persuasive Message
Once that decision is made, it's time to prepare messages tailored to each audienc
The content of your presentation will be based on a simple formula, one I’m sure you’ve come across in many contexts. The basic format is simple and is always the same:Tell them what you’re going to tell themMake your pointsTell them what you’ve just told themIn other words, an introduction which gives an overview of the presentation, followed by a short talk based on the points listed in the overview and to finish, a summary of the points you have just covered.How you present the material will depend on the audio visual aids available and which you feel most comfortable with. Let’s say you choose Overhead Transparencies (OHTs).Your overview
What Do They Think of You?
You should interact with those audiences and gather their impressions of your organization, in particular, areas where problems may be brewing. Ask questions. Notice any negativity? Misconceptions? Inaccuracies? Rumors?
This is information gathering, opinion sampling, informal polling, if you will, but essential to any public relations effort. If resources are available, a modest opinion poll of the #1 priority audience also would be helpful.
How Much Behavioral Change is Needed?
Well, with opinion sampling of one kind or another underway, it's a good time to focus on any negative perceptions you discovered. Once they're identified and understood, a marker can be set down setting the degree of behavioral change you would like and that realistically can be expected and monitored in an agreed-upon time frame..
This becomes the goal against which the public relations program will finally be measured.
Create, Change or Reinforce Opinion?
Now, should those key audience perceptions be created from scratch, nudged in one direction or another, or simply reinforced? An important decision, because it will influence the direction, content and tone of all of your communications. Make it carefully.
The Persuasive Message
Once that decision is made, it's time to prepare messages tailored to each audienc
Your charity needs to cut expenses to allocate more dollars for your mission. You can do it with a cell phone that you can make unlimited calls with! The Belkin Skype Wi-Fi Phone with unlimited SkypeOut minutes does just that. Here is everything you’ll need:- Belkin Skype Wi-Fi Phone ($159.95) - Skype account (free) - Skype Unlimited ($29.95) - Wi-Fi Network (price varies, some are free) - OPTIONAL SkypeIn number ($38)Once you get the above items, here is how your nonprofit can use it:1) Get Skype If you are not familiar with Skype, here is a quick overview from the Skype website “Skype is a little piece of software that lets you make free
How Much Behavioral Change is Needed?
Well, with opinion sampling of one kind or another underway, it's a good time to focus on any negative perceptions you discovered. Once they're identified and understood, a marker can be set down setting the degree of behavioral change you would like and that realistically can be expected and monitored in an agreed-upon time frame..
This becomes the goal against which the public relations program will finally be measured.
Create, Change or Reinforce Opinion?
Now, should those key audience perceptions be created from scratch, nudged in one direction or another, or simply reinforced? An important decision, because it will influence the direction, content and tone of all of your communications. Make it carefully.
The Persuasive Message
Once that decision is made, it's time to prepare messages tailored to each audienc
Is your nonprofit organization doing fundraising online?If the answer is no, this is something that you should be looking into. There are many types of online fundraising methods, and a new and innovative way, is by creating a lens on the Squidoo.com website.Most internet marketers are aware of Squidoo.com and many are creating lenses on Squidoo as a way of building links and bringing visitors to their websites. However, one of the original purposes of Squidoo, according to founder Seth Godin, was to provide a way for charities and nonprofit organizations to spread awareness of their cause and raise money, on the internet.What exactly is a Squ
This becomes the goal against which the public relations program will finally be measured.
Create, Change or Reinforce Opinion?
Now, should those key audience perceptions be created from scratch, nudged in one direction or another, or simply reinforced? An important decision, because it will influence the direction, content and tone of all of your communications. Make it carefully.
The Persuasive Message
Once that decision is made, it's time to prepare messages tailored to each audience that, while providing details about your products and services, indirectly address those problem areas that came up during the information gathering meetings. Then, while you do the persuasive messages needed to bring those folks around, be guided by your behavior modification goal as well as the perception changes needed to achieve it.
Reaching Your Audience
How will you communicate each message to its audience? How will you reach these people? Your choices include face-to-face meetings, briefings, speeches, news releases, news announcement luncheons, emailings, media interviews, facility tours, special promotional events, a brochure, and a variety of other communications tactics.
And don't forget special event exposures as a means for reaching those target audiences with your messages. They usually make news and include activities such as open houses, roadshows, awards ceremonies, trade shows and contests.
Media That Target Your Audience
It sounds elementary, but selecting the right media to carry your messages demands that you be certain that each communications tool zeros in directly on the target audience. Example: little sense in using ride-time (rush hour) radio appearances if you're trying to reach retirees.
Signs of Improvement
So, how will you know whether your efforts are actually changing perceptions (and behaviors) for the better? As time passes, experience tells us that you will begin to notice increased awareness of your business and its role in the marketplace; a growing receptiveness to your messages by customers; increased public perception of the role your organization plays in its industry and in the community, as well as increasing numbers of prospects.
Achieving The Goal
To track actual results, you must speak once again - and on a regular basis -- with people among each of your key audiences. And also by monitoring print and broadcast media for mentions of your messages or viewpoints.
Each of these indicators will reflect how local feelings about your organization are changing. In turn, this will allow you to adjust your communications tactics in pursuit of the perceptions and behaviors you s
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