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Casual Articles - What's Important About PR?
Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING? Let me tell you a story a friend of mine named Paul Galloway shared with me...The Brilliant WebmasterOnce upon a time, not too long ago in a nearby web land, there was a business owner looking for a way to increase visitors to his website AND a way to increase his subscribers. (Sound familiar?)He and his webmaster came up with a simple but brilliant idea. They had some software developed to help them implement this viral idea, and then they launched the new campaign.In just a couple of months, his website had r
nd association maWhat would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING? Let me tell you a story a friend of mine named Paul Galloway shared with me...The Brilliant WebmasterOnce upon a time, not too long ago in a nearby web land, there was a business owner looking for a way to increase visitors to his website AND a way to increase his subscribers. (Sound familiar?)He and his webmaster came up with a simple but brilliant idea. They had some software developed to help them implement this viral idea, and then they launched the new campaign.In just a couple of months, his website had r
Customer Service in Auto Detailing Discussed
The business of automotive detailing is alive and well and there is no doubt about that. Americans love their cars and some more than their own kids or family. Generally one’s car is the second largest investment they will make and they will wish to keep it up and protect it. What a better way than to protect the paint and have it professionally cleaned and detailed? Well as a retired businessman of 27 years in the industry that works for me and I am perfectly okay with that concept and have learned a lot about customer service.Customer service is essential in the auto detailing business and it starts before the job, as you must explain to the customer what you can and cannot do to help their car. Some times large scratches down to the metal cannot be repaired by simple detailing and that must b
Quite a bit, actually. Public relations helps business, non-
profit and association manThe business of automotive detailing is alive and well and there is no doubt about that. Americans love their cars and some more than their own kids or family. Generally one’s car is the second largest investment they will make and they will wish to keep it up and protect it. What a better way than to protect the paint and have it professionally cleaned and detailed? Well as a retired businessman of 27 years in the industry that works for me and I am perfectly okay with that concept and have learned a lot about customer service.Customer service is essential in the auto detailing business and it starts before the job, as you must explain to the customer what you can and cannot do to help their car. Some times large scratches down to the metal cannot be repaired by simple detailing and that must b
Free Money Through Grants: Fact or Fiction?
It's posted all over the Internet. You hear it on the radio, and see it on television. The United States government is giving away free money in the form of federal grants. While it's true that the government does indeed award $400 billion annually through its 26 federal entities, the statement of free money through the government doesn't exactly pinpoint the definition of a federal grant.A grant isn't a gift or a free-for-all giveaway. It also doesn't mean that if you've been awarded a grant, you've won the lottery. According to American Government and Politics by Jay M. Shafritz, a grant is "a form of gift that entails certain obligations on the part of the grantee and expectations on the part of the grantor." The key word in this definition of the word is obligations. Getting a government gra
ally. Public relations helps business, non-
profit and association maIt's posted all over the Internet. You hear it on the radio, and see it on television. The United States government is giving away free money in the form of federal grants. While it's true that the government does indeed award $400 billion annually through its 26 federal entities, the statement of free money through the government doesn't exactly pinpoint the definition of a federal grant.A grant isn't a gift or a free-for-all giveaway. It also doesn't mean that if you've been awarded a grant, you've won the lottery. According to American Government and Politics by Jay M. Shafritz, a grant is "a form of gift that entails certain obligations on the part of the grantee and expectations on the part of the grantor." The key word in this definition of the word is obligations. Getting a government gra
Expectations vs. Evaluation
How do you know if your giving is making a difference? We hear those 3 words a lot and we also hear the term maximizing your giving impact. Well, it’s easy to say if we’ve made a difference, if we volunteered time or written a check to a cause. Chances are you did in some way. Organizations also use those 3 words in their fund raising campaigns to encourage people to volunteer and give. After all, who wouldn’t want to make a difference?However, in the field of philanthropy, we take those 3 little words and make a big deal about it. As a consultant, I want to ensure that clients really are making an impact with their investments. Another example may be an investment firm ensuring their clients are getting decent returns on their investment, if not, they go back and evaluate the portfolio.W
ions helps business, non-
profit and association maHow do you know if your giving is making a difference? We hear those 3 words a lot and we also hear the term maximizing your giving impact. Well, it’s easy to say if we’ve made a difference, if we volunteered time or written a check to a cause. Chances are you did in some way. Organizations also use those 3 words in their fund raising campaigns to encourage people to volunteer and give. After all, who wouldn’t want to make a difference?However, in the field of philanthropy, we take those 3 little words and make a big deal about it. As a consultant, I want to ensure that clients really are making an impact with their investments. Another example may be an investment firm ensuring their clients are getting decent returns on their investment, if not, they go back and evaluate the portfolio.W
Marketing in the Face of Disaster: 7 Guidelines for Success
In the wake of Hurricane Katrina, many businesses are hesitating to keep clients apprised of new offerings, perhaps afraid that they will appear insensitive to the enormous human suffering that is going on along the United States Gulf coast. The impact of this devastation will undoubtedly continue for years to come, so many business owners are understandably nervous.But of course, life, as well as business, goes on and you must continue to contact existing and potential customers, or risk stormy weather of your own. How can you continue to promote your business, and at the same time, remain sensitive to disastrous events?Just this week, I faced this same problem. We were due to announce a new course offering to our existing subscribers and potential clients. The copy f
ss, non-
profit and association maIn the wake of Hurricane Katrina, many businesses are hesitating to keep clients apprised of new offerings, perhaps afraid that they will appear insensitive to the enormous human suffering that is going on along the United States Gulf coast. The impact of this devastation will undoubtedly continue for years to come, so many business owners are understandably nervous.But of course, life, as well as business, goes on and you must continue to contact existing and potential customers, or risk stormy weather of your own. How can you continue to promote your business, and at the same time, remain sensitive to disastrous events?Just this week, I faced this same problem. We were due to announce a new course offering to our existing subscribers and potential clients. The copy f
Donation Request Letters Need Strong Protagonist, Says Fundraising Company
Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.The most memorable novels, movies and television shows feature strong protagonists. The protagonist in a drama or story is the leading actor, the principal character. Some examples:BOOKS The Hobbit: Bilbo Baggins. Moby Dick: Ishmael. Great Expectations: Pip. War and Peace: Pierre Bezukhov. Catcher in the Rye: Holden Caulfield.MOVIES Out of Africa: Karen Blixen. The Ten Commandments: Moses. Star Wars: Luke Skywalker. Gone with the Wind: Scarlett O’Hara. My
nd association managers achieve their managerial
objectives with results like these. N
Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl, that captures the donor’s attention and makes the appeal human, moving and profitable.The most memorable novels, movies and television shows feature strong protagonists. The protagonist in a drama or story is the leading actor, the principal character. Some examples:BOOKS The Hobbit: Bilbo Baggins. Moby Dick: Ishmael. Great Expectations: Pip. War and Peace: Pierre Bezukhov. Catcher in the Rye: Holden Caulfield.MOVIES Out of Africa: Karen Blixen. The Ten Commandments: Moses. Star Wars: Luke Skywalker. Gone with the Wind: Scarlett O’Hara. My
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