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Casual Articles - PR Power: How to Write a Killer Press Release
If you are looking for a product to promote your business, consider promotional mugs. There is an endless possibility, with many different styles and designs to choose from. Mugs can bring in new customers, and help you keep your current ones. Promotional mugs are a great way to reward your customers. It says I appreciate and value you. There are many ways to give the mugs away, depending on what or who you are trying to attract, and why.If you sell a product, and would like to sell more, you ca
- Run a competition, offering your products or services as a prize.
- Offer your expertise in an "ask the expert" feature or column (if your paper isn't running one, offer to write it for them)
- Conduct a survey and present your findings in the form of a press release. Sponsor a loca
So you started a business. How’s it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. Marketing will ultimately determine if you succeed or fail. So, how can you succeed? What questions should you be asking yourself? Here are the BIG FIVE!WHO DO I WANT AS A CUSTOMER?Let’s say you were trying to sell a video game. To effectively sell a video game to a fifteen year old requires an entirely different con
Quite apart from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under "bin". Here's how to make sure your press release is one of the good ones...
1. Get your story straight
Before you even think about writing a press release, you need to make sure you have the right story. The fact that you've just started a business isn't a good story. Trust me on this. At the last newspaper I worked on, I lost count of the number of press releases we received, which basically boiled down to, "Hey! Guess what! I started a business!" Well, so did a lot of people. If you want your press release to work, you're going to have to find an "angle" that your target publication will be interested in. There are various different ways to do this:
- Tell a strange/funny/touching story about how your business started, or how you helped one of your customers.
- Run a competition, offering your products or services as a prize.
- Offer your expertise in an "ask the expert" feature or column (if your paper isn't running one, offer to write it for them)
- Conduct a survey and present your findings in the form of a press release. Sponsor a local
Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Indeed, one would not survive a day without the other which is why in many smaller companies the account manager are responsible for both functions.The very simple axiom of business is that in order to sell something you must first inform people that it is for sale. On the other ha
Quite apart from leaving me with some pretty good conversation openers, it left me with a good understanding of what kind of story makes the news, and what kind of press release gets filed straight under "bin". Here's how to make sure your press release is one of the good ones...
1. Get your story straight
Before you even think about writing a press release, you need to make sure you have the right story. The fact that you've just started a business isn't a good story. Trust me on this. At the last newspaper I worked on, I lost count of the number of press releases we received, which basically boiled down to, "Hey! Guess what! I started a business!" Well, so did a lot of people. If you want your press release to work, you're going to have to find an "angle" that your target publication will be interested in. There are various different ways to do this:
- Tell a strange/funny/touching story about how your business started, or how you helped one of your customers.
- Run a competition, offering your products or services as a prize.
- Offer your expertise in an "ask the expert" feature or column (if your paper isn't running one, offer to write it for them)
- Conduct a survey and present your findings in the form of a press release. Sponsor a loca
If I asked you to describe your ideal car...assuming no limits...how would you describe it? Most people can describe their ideal car in great detail--from the make,model, features, and color, to any accessories to how it would feel to be behind the wheel. When I ask people to describe their ideal job, however, most people are far less clear. They may describe one or two attributes, like how much it pays, and/or the job title. That’s it. If you were shopping for your ideal car, it would be easy to fi
1. Get your story straight
Before you even think about writing a press release, you need to make sure you have the right story. The fact that you've just started a business isn't a good story. Trust me on this. At the last newspaper I worked on, I lost count of the number of press releases we received, which basically boiled down to, "Hey! Guess what! I started a business!" Well, so did a lot of people. If you want your press release to work, you're going to have to find an "angle" that your target publication will be interested in. There are various different ways to do this:
- Tell a strange/funny/touching story about how your business started, or how you helped one of your customers.
- Run a competition, offering your products or services as a prize.
- Offer your expertise in an "ask the expert" feature or column (if your paper isn't running one, offer to write it for them)
- Conduct a survey and present your findings in the form of a press release. Sponsor a loca
Success is all about relationship building. The more people you know and who know you in a favorable way, the better your chances are of succeeding in everything you do. One of the best ways to make contacts and build relationships is to join different business organizations and attend their networking events.The main objective of networking is to make contacts and build relationships with people who can help you in your career or business. You do this by asking questions, listening carefully to
- Tell a strange/funny/touching story about how your business started, or how you helped one of your customers.
- Run a competition, offering your products or services as a prize.
- Offer your expertise in an "ask the expert" feature or column (if your paper isn't running one, offer to write it for them)
- Conduct a survey and present your findings in the form of a press release. Sponsor a loca
Career Choices: changing trends in careers and jobsBPO Industry a hot seat for many young people!There has been growing awareness about the changing trends in today’s fast-paced and exciting world for the youth venturing out to earn a living and gain worthwhile experience while balancing personal interests. The BPO (Business Process Outsourcing) boom is the Indian youth’s newest mantra, as it allows for a lucrative, modern and quick-to-rise opportunities for those eager to work hard-and p
- Run a competition, offering your products or services as a prize.
- Offer your expertise in an "ask the expert" feature or column (if your paper isn't running one, offer to write it for them)
- Conduct a survey and present your findings in the form of a press release. Sponsor a local student or organisation
- All you need to get your "angle" is a little bit of imagination. And once you have a story to tell, it's time to start selling...
2. Writing your press release
First things first, remember it's a press release you're writing, not a novel. Of course, you want to make sure you get all of the relevant facts across, but try to do it concisely. It's worth bearing in mind that the newspaper will probably re-word your release to make it fit their style or the space available in any case, so don't worry too much if you're not exactly Stephen King. Focus on your main points. Tell the reader:
Who
These are the building blocks of any story: as long as you get these down, you're off to a good start. And speaking of starts...
3. Get your opening paragraph right
It's a sad fact of life that editors are overworked individuals, and their time is precious. If the opening paragraph of your press release doesn't grab them, they probably won't bother to read the rest. In newspaper journalism, the convention is to make the opening paragraph short and snappy, and to use it to sum up the story as best you can.
4. Use quotes
Quotes are more interesting to read than straight text, and if you don't include some, the journalist who receives your press release will have t
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