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Casual Articles - Marketing-Minded Financial Planners, Don't Hold Back Information From the Media
Have you heard of Lean Healthcare? I am sure many of you have and that quite a few haven’t. The concept of lean healthcare has been adopted from manufacturers. The idea of
Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.Sometimes, when you are doing a great job of keepin
I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't have any use for their services.
But there's two things wrong with this:
First of all, it's true that most people are likely to use your information and never contact you. Then again, most people aren't likely to use a financial planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name in the paper, regardless of the information it is connected to, they will think about calling you.
Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'
Millioniaire marketers have a money maker system they rely on. When they put their system into action, they make money with both hands tied behind their back.This system
But there's two things wrong with this:
First of all, it's true that most people are likely to use your information and never contact you. Then again, most people aren't likely to use a financial planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name in the paper, regardless of the information it is connected to, they will think about calling you.
Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'
Buy a filing cabinet. A big one. That's my advice for aspiring direct mail copywriters, creative directors at direct mail agencies, and marketing managers who want to impr
Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'
PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your business; if you have any do
Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'
Even before I checked my calendar on Monday morning, I knew the appointment would be there. Passed ove
Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'd better believe that your competitors will be offering practically the same information to the media. In the end, not only is the information disseminated after all, but you lose the chance to take credit for it.
Part of being a good media resource is delivering lots of good information. So share everything you’ve got. Hold back nothing. With journalists, “saving the good stuff” for paying customers is a certain ticket to becoming a media fiasco.
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