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Casual Articles - Publicity - What to Say to a Reporter
When I ask people what kind of time management system they use, and we talk about the effectiveness of it, I'm often amazed at what I see.Frankly, many peopl
Did you know that about two-thirds of my clients lately have been asking me for help with picking the right ind
It's time to go after Wal-Mart, everybody's favorite corporate whipping boy......even if it's the customer who comes out ahead. Wal-Mart wants to open a limited-pur
Here's where the publicity game gets interesting for marketing-minded financial planners. You’ve been tracking reporters – you know who covers your topics. You’ve been tracking Topic A’s and trends affecting your market. You’re ready!
When you call a reporter, you’re going to say something like:
"Hi, Bob. I’m Stephanie Smart, and I am a financial planning consultant in town. I see you cover mutual funds, and I thought you might be interested in this.
Did you know that about two-thirds of my clients lately have been asking me for help with picking the right inde
There are many different career paths in the dental field today. Choices include a wide range of positions, such as: hygienist, assisting, and lab technician.<
When you call a reporter, you’re going to say something like:
"Hi, Bob. I’m Stephanie Smart, and I am a financial planning consultant in town. I see you cover mutual funds, and I thought you might be interested in this.
Did you know that about two-thirds of my clients lately have been asking me for help with picking the right ind
When it comes being a Christian in business, one of the things that will help you reach your goals and face the inevitable trials that life will throw in you pathw
When you call a reporter, you’re going to say something like:
"Hi, Bob. I’m Stephanie Smart, and I am a financial planning consultant in town. I see you cover mutual funds, and I thought you might be interested in this.
Did you know that about two-thirds of my clients lately have been asking me for help with picking the right ind
Simple as a daisy in a clear blue sky, the secrets of marketing are obvious. What you don't see, you won't readily believe. That's it. That's all there is to it. If
"Hi, Bob. I’m Stephanie Smart, and I am a financial planning consultant in town. I see you cover mutual funds, and I thought you might be interested in this.
Did you know that about two-thirds of my clients lately have been asking me for help with picking the right ind
There has been a lot of talk recently about American jobs moving overseas…offshoring is the buzzword for it. During difficult economic times it is often easy to fin
Did you know that about two-thirds of my clients lately have been asking me for help with picking the right index fund? It’s a fascinating switch from what I’ve been seeing in the past."
And it has broad implications for our community, given the number of young professionals in the area, just beginning to think about retirement planning."
Or… “Bob, I saw your story last week on retirement planning by young professionals. Did you know that these folks are already leaning more towards index funds than traditional mutual funds? Would you like to know more?”
Trust me, every mutual fund reporter worth his or her weight in stock certificates is going to listen very closely
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