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Casual Articles - Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
In fact, her father explained the fundamental principles to my father over 30 years ago: A renewable energy source that’s not subject to Arab oil embargoes or
You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses
It is difficult to find the best jobs by using the conventional way of job hunting because they are hardly ever advertised. In reality, people are recommended
They deal with horrors like jargon-filled press releases, poorly-written news advisories, and gimmicky pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve.
What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?"
This is the single worst way to follow up after sending something.
When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now.
You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses.
Try attaching a card to the bag when packing a customer’s purchases. Attach one to anything that leaves your store. Florists can put a card into each bunch o
What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?"
This is the single worst way to follow up after sending something.
When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now.
You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses
How can you know if your direct mail sales letter is ready to mail? Check it against these guidelines from Don Kanter, the US direct mail specialist.1.
This is the single worst way to follow up after sending something.
When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now.
You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses
Sometimes a “blurb” can go a long way toward helping stir up interest in a newsletter or in a web site than an average length article. Generally, a blurb is de
You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses
With the new year comes a renewed focus on the economic and productivity requirements of organizations in order for them to remain profitable and to grow. Ther
You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side.
What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law that makes it even easier.”
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