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  • Casual Articles - Financial Planning Publicity: When Talking to the Media, Don't Fake What You Don't Know

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    e, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead
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    Relationships are based on trust—not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.

    That's why the absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead

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    any relationship, even the one with your auto mechanic.

    That's why the absolute worst thing a financial planner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead

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    nner can do in their relationship with a reporter—especially a new relationship—is to give them false information.

    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead

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    Remember, they think of you as a subject matter expert. Someone they can turn to again and again for concise, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead

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    e, intelligent and accurate explanations for financial planning matters that they don't understand. If you mislead them, even if it's unintentional, you lose all credibility--and all chances for publicity.

    It is an especially egregious mistake to make with a reporter, because they have a relationship with their readers. If they print the false information that you gave them, it gets into the hands of thousands of people.

    When the mistake is caught (and it will be) the reporter has to print an embarrassing correction or retraction. Believe me, your numbe

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